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973 reviews
from G2

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    Computer & Network Security

Seemless integrated platform with ready to deploy templates

  • July 27, 2021
  • Review provided by G2

What do you like best about the product?
Insider is a great platform that can seamlessly be integrated with your business and provides ready-to-use personalization templates and products that can be deployed with a short amount of time and effort. Its complex product algorithms can best target and segment the various audience with the right messaging and content. In recent weeks we have been actively working on deploying the Smart Recommendation Engine across multiple touchpoints of the journey. The intelligent engine is robust and offers a wide variety of funtionality with the flexibility to personalized and segment based on data, products, or user behavior.

The web push is another rich feature that Insider has to offer both on the web and mobile. The capability to automate trigger pushes is something we have been utilizing and fine-tuning. We see some great results already. The ability to reach out and connect with a potential prospect at the right time and point in the journey is crucial for us.
What do you dislike about the product?
The reporting dashboard and reports can be simplified
What problems is the product solving and how is that benefiting you?
We are solving a common problem in our industry. Change takes time, effort and money. Through Insider we can deploy smart features quickly and shift the needle on some of our key metrics and goals


    Retail

Really great tool and support!

  • July 23, 2021
  • Review provided by G2

What do you like best about the product?
System is very flexible and easy to use and brings results
What do you dislike about the product?
Support systems/processes can be improved so that campaigns and bugs can go live and be fixed quickly
What problems is the product solving and how is that benefiting you?
Lift in conversion rates are significant


    Kittiya K.

Insider is one among smart marketing tool that can help our business uplift campaign performance.

  • July 16, 2021
  • Review verified by G2

What do you like best about the product?
1. Insider can signification help us create and earn marketing campaign awareness through our owned website environment in a short amount of time.
2. We can de more segemtation and personalized campaign with our valued customers.
3. We can enjoy designing campaign using insider smart rules; for example, weather rules, geofence.
What do you dislike about the product?
1. Sometimes, the tool is unstable. We have experienced a technical issue before and during campaign runs.
2. The setting up takes multiple of time, as we have to set and prepare variation materials separately between desktop, mobile, application. It would be better if we can do it all in one single process. We would suggest developing the responsive result then the partner can prepare a fewer number of materials.
What problems is the product solving and how is that benefiting you?
1. Our website contains enormous information which significantly benefits our valued customers. Insider tools can help us in the way of bolding or highlighting our product-focused to being in the spotlight.
Recommendations to others considering the product:
If you are looking for an intelligent marketing tool that could support you in this personalized era, Insider could be an excellent choice for today.


    Medical Practice

Very user-friendly panel and great personalization tool

  • July 15, 2021
  • Review verified by G2

What do you like best about the product?
What I like most about working with Insider is their user-friendly panel. With correct integration, you can easily track the results of all campaigns without checking Google Analytics. Also, you can always rely on Insider's account management team - very supportive and responsive.
What do you dislike about the product?
Overall, everything is good. The only thing I can mention here is timing. Sometimes you need to wait for quite a long time to get your customized campaign done.
What problems is the product solving and how is that benefiting you?
Considering the specificity of the industry we work in, our primary goal is to build smooth communication with our users. With Insider's personalization product, we were able to modify our website without involving our IT department. For example, It took us less than one day to launch a campaign to notify our clients concerning possible delays in getting their tests' results. We saw the result immediately - the number of dissatisfied calls to the call center has decreased drastically.
Recommendations to others considering the product:
If you plan to implement any customization, it would be better if you think over the details beforehand and transfer your straightforward task to the Insider to implement it faster. The product itself is excellent and worse using.


    Duy Manh A.

Achieved 12X ROI through Insider Recommendation Engine

  • July 15, 2021
  • Review provided by G2

What do you like best about the product?
We have achieved 12X ROI using Insider’s Web Push, Smart Recommender & Web Personalization suite. Using Smart Recommender we have improved the relevancy of product recommendations. With Web Push, we are able to drive great traffic into our website, making it one of our top traffic sources. We are able to change the layout of our website in many ways. This provides a well-rounded website experience for our visitors.
What do you dislike about the product?
Some templates offered by Insider don’t fully meet our needs, but the Insider team has created custom templates for us.
What problems is the product solving and how is that benefiting you?
We wanted to improve the personalization experience across our website, improve product recommendations and the marketing team’s promotional campaigns. With Insider’s platform and customer support team, we have achieved 12x ROI.
Recommendations to others considering the product:
Please check all features of the platform because it has a lot to offer for marketers of all kinds and sizes of businesses. It brings the power of data in transforming businesses & driving sales and revenues


    Hospitality

Insider helped us deliver Hyper-personalized experiences for high conversion rates!

  • July 11, 2021
  • Review verified by G2

What do you like best about the product?
With Insider, we have been able to create hyper-personalized campaigns that have been extremely successful for us. Creating personalization campaigns has been a top priority for us, and Insider has been our go-to partner for executing them. We appreciate how easy the platform is to use, yet it packs a variety of powerful features that add significant value to our marketing data. We have also significantly improved our retargeting capabilities, achieving a conversion rate increase of 9.7% in one campaign and a massive 20% increase in another! In addition, the platform provides us with a great deal of flexibility when it comes to customizing our campaigns. We can segment our website visitors intelligently and tailor our campaigns to correspond to each section of our customer base, yielding notable results for us.
What do you dislike about the product?
The only issue we have faced with Insider is the inability to support Quiet Hours in the Web Push tool. Except for that, Insider has been a splendid platform to use.
What problems is the product solving and how is that benefiting you?
In order to maintain our position as a brand that represents luxury, we need to attract affluent customers from across the country, so we must build strong relationships with all of our website visitors. As a result of Insider's hyper-personalization based on AI, we have been able to deliver customized messages to our customers at the right time, resulting in better customer experience and satisfaction. We've been able to build a more nuanced personalization strategy thanks to Insider's advanced integration feature!
Recommendations to others considering the product:
Personalization is where the power lies! Our business has been able to unlock new levels of marketing success & customer satisfaction, while constantly improving our strategy based on intelligent insights derived from accurate data. Insider is a powerhouse that has propelled our business forward, and we have great confidence that it can do the same to any other business aiming to leverage the power of predictive tech and data to achieve success.


    Apparel & Fashion

Insightful & collaborative experience supporting us build targeted campaigns to new and old users.

  • June 30, 2021
  • Review verified by G2

What do you like best about the product?
Insider have been collaborative & supportive, our account managers made it is easy to set up new campaigns and have helped us deliver and best optimise web push for our users. We have been able to improve our engagement rates through testing and working with our account managers to overcome any hurdles. We experienced a fast uplift in new users & Insider supported us in pulling together a strategy to better target these users moving forward.
What do you dislike about the product?
Initially, we were delivering large volume campaigns and subsequently we experienced poor engagement rates. However, with the support of Insider, we were able to effectively build segmentation within the platform to better target our users & best optimise this channel based on our users behaviour and Insider's knowledge.
What problems is the product solving and how is that benefiting you?
We were looking to utilise this platform in other markets following our initial success. This will support us delivering a more personalised experience and best optimise all our markets potential. We hope to continue to collaborate with Insider drawing upon their knowledge to apply our startegies in our current and new markets.


    Yoonjung J.

Smooth data collection for precise retargeting and improved UX

  • June 30, 2021
  • Review verified by G2

What do you like best about the product?
We have been able to consistently communicate with our new and returning users and keep them engaged with Insider’s intelligent Web Push tools. The tool has been so good, in fact, that the average time a visitor spends on our website has increased by a whole minute! The automated push tool has also proven to be extremely effective in gently nudging potential customers to revisit our website. We are able to be on the minds of our customers regularly by sending well-timed, tailored messages which have received an average CTR of 5% - 10%. This is easily one of the best Web Push tools available in the market.
What do you dislike about the product?
We have a little difficulty with geo segmentation, but believe it is something that can be easily fixed with an update.
What problems is the product solving and how is that benefiting you?
Collecting customer data is important for us so that we can retarget them consistently with updates and other relevant messages that they’d find useful. Insider’s Web Push tools have gotten us a 20% opt-in rate annually, which is brilliant. This is our only messaging channel achieving such a high opt-in rate, and we were very impressed when we started seeing these results. We also use Insider’s survey function and it has been instrumental in helping us improve our user experience by leaps and bounds.


    Aamir K.

Insider has really helped us in overall growth of our E-com business

  • June 29, 2021
  • Review provided by G2

What do you like best about the product?
The team is very cooperative and is always there in setting up different scenarios, which eventually has helped us achieve our targets.
What do you dislike about the product?
There is nothing really that we don't like about Insider and the team, they have always been very proactive and get the job done for us.
What problems is the product solving and how is that benefiting you?
We have always been looking for a platform that can help us a personalized view of the website and gives it a very customized or tailor-made feel to each set of audiences, and INSIDER has done a perfect job for us.
Recommendations to others considering the product:
For all the merchants who have been dealing in multiple products E-com channel and has to cater to a variety of different audiences and they need to have a greater personalization or stuck to a certain growth level and want to move further, INSIDER is the right platform for those.


    Stacey Y.

An advanced piece of technology that has helped move the needle for our business

  • June 23, 2021
  • Review provided by G2

What do you like best about the product?
The strategic support from account managers and the transparency of reporting has been a strong point. The detailed monthly and quarterly account reviews also provide excellent strategic feedback based on our individual brand needs. The account managers have strong technical and analytical knowledge, and the sheer breadth of campaigns has opened up many possibilities in our marketing strategy.
What do you dislike about the product?
We had technical issues with a few campaigns, but the team always addressed our concerns in a timely manner.
What problems is the product solving and how is that benefiting you?
The Insider platform is an advanced piece of technology that has helped move the needle for our business. Being able to create and deploy a wide range of campaigns, such as mobile exit intent and those focused on our loyalty program has allowed us to reach the customer throughout the entire online journey. The mobile marketing features have brought in a positive ROI for the business and meet all our requirements.