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Insider’s cross-channel journey orchestration helped us win customers back
What do you like best about the product?
Insider’s cross-channel marketing automation solution, Architect, helped us segment customers into specific journeys using predictive segmentation. This was managed by their AI engine, which enabled us to target the right user segments based on a set of conditions, making it highly accurate for our needs.
We managed to engage the right users (who hadn’t engaged for a long time) with the right content on the right channel using Architect and it was a win-win for us as we were able to stop the customers from churning.Insider’s Architect can segment users based on several parameters. It personalizes the messages delivered to the user. There’s a learning curve to how it works and it took us some time to come up to speed.
We managed to engage the right users (who hadn’t engaged for a long time) with the right content on the right channel using Architect and it was a win-win for us as we were able to stop the customers from churning.Insider’s Architect can segment users based on several parameters. It personalizes the messages delivered to the user. There’s a learning curve to how it works and it took us some time to come up to speed.
What do you dislike about the product?
We are happy with the experience so far and there is nothing we can recall that was not up to our expectations. We hope it remains the same in future as well!
What problems is the product solving and how is that benefiting you?
We did not know the best way to segment our customers. Using Architect, we segmented customers based on their behavior and purchase history. These segments can be further categorized into static (segments that stay constant) and dynamic segments (those that change over time). The segments - likelihood to purchase and the customer lifetime value provided by Insider further helped us create better personalized campaigns.
Better targeting and precise campaign creation using Insider’s segmentation
What do you like best about the product?
Insider uses AI-led segmentation which helped us optimize the efficiency of all our online campaigns. The segmentation capabilities helped us create highly targeted and personalized campaigns which helped engage users, generate leads, and increase sales.
Based on scores of reliable customer data, we are able to create very precise campaigns for different segments. This has also improved customer experience because it is now individualized and relevant to what each user looks for. It helps us show our customers that we know them and care about them. Our emails are opened more, engaged with better, and they are not just ignored anymore.
Based on scores of reliable customer data, we are able to create very precise campaigns for different segments. This has also improved customer experience because it is now individualized and relevant to what each user looks for. It helps us show our customers that we know them and care about them. Our emails are opened more, engaged with better, and they are not just ignored anymore.
What do you dislike about the product?
The tool though easy to use is quite expansive making navigation difficult for a first-time user. However, Insider’s team goes to great lengths in familiarizing us with the complete features.
What problems is the product solving and how is that benefiting you?
Though we were sending promotional emails and newsletters to our customers regularly, the click-through and engagement rates were quite disappointing. We realized that our segmentation was not on point and the emails were not going to the right customer group.
With Insider’s smart segmentation we were able to identify the customers who would engage with the kind of campaigns we were running. There was a noticeable improvement in our email open rates and conversion rates as soon as we started using Insider.
With Insider’s smart segmentation we were able to identify the customers who would engage with the kind of campaigns we were running. There was a noticeable improvement in our email open rates and conversion rates as soon as we started using Insider.
High deliverability score with Insider’s advanced email contact filtering
What do you like best about the product?
Almost everything about Insider's email suite was great, but three things stood out for us:
1. Contact filtering that enables high-precision targeting, leading to improvement in deliverability score
2. Configuration of their email suite is easy
3. They provide the best customer support and account management
Another aspect worthy of mention is that Insider has also served us as a great customer data platform that allows us to get a birds-eye view of all our customers with the ability to zone in on as many aspects as we like to segment and target them better.
1. Contact filtering that enables high-precision targeting, leading to improvement in deliverability score
2. Configuration of their email suite is easy
3. They provide the best customer support and account management
Another aspect worthy of mention is that Insider has also served us as a great customer data platform that allows us to get a birds-eye view of all our customers with the ability to zone in on as many aspects as we like to segment and target them better.
What do you dislike about the product?
We were only bothered by Insider's lack of local language support on the platform.
What problems is the product solving and how is that benefiting you?
As a business, we want to have greater customer engagement through email marketing. In addition to being a promotional medium, it is also a tool for nurturing customer relationships. We wanted to establish effective communication and the deliverability score serves as a significant metric for measuring the success of this mission. Email suite seemed to be a perfect aid to help us achieve our target.
We started using it as a part of our marketing strategy. We have been successful in leveling up customer engagement with Insider’s email suite. We strongly feel it has contributed to boosting our conversion rate.
We started using it as a part of our marketing strategy. We have been successful in leveling up customer engagement with Insider’s email suite. We strongly feel it has contributed to boosting our conversion rate.
Overall an Excellent Platform
What do you like best about the product?
I like the Integratedness, Omnichannel and CDP
What do you dislike about the product?
Pricing / Costing could have been better
What problems is the product solving and how is that benefiting you?
It is omnichannel Marketing in the true sense.
Partnership with Insider
What do you like best about the product?
Comprehensive of the platform. Professionalism of the team.
What do you dislike about the product?
Occasion late response . Supporting examples.
What problems is the product solving and how is that benefiting you?
Marketing efficiency. Benefits - cost efficient and effective marketing.
Empowered with better customer information using Insider
What do you like best about the product?
Insider has an excellent customer data platform with advanced segmentation capabilities that make it stand out from the rest. We are able to deliver individualized experiences at every level and every touchpoint using the platform. The web suite is a neat collection of features designed to help digital marketers achieve incredible results by facilitating great customer experiences that naturally convert.We have been able to drive higher ROI than ever before, along with a noticeable increase in customer satisfaction levels that we were able to gather using Insider’s interactive survey feature in the web suite. The best part about the segmentation offered by Insider is that the rules are very flexible, and we can even create our own. This means that we have complete control over how we want to understand and utilize our customer data, and this has led to precise targeting and marketing campaigns
What do you dislike about the product?
Some of the attributes for segmentation are not relevant and useful for us.
What problems is the product solving and how is that benefiting you?
We wanted to improve our overall digital customer experience. We chose to use Insider’s web suite because we were impressed by the range of features, and we also were keen on using their data platform with segmentation technology. We are very pleased about the choice we made because Insider has consistently delivered delightful results for us over the months.
Improved customer engagement and boosted conversions with InStory recommendations
What do you like best about the product?
We are highly elated to see how Insider has enabled us to provide our customers with a personalized customer experience and helped us boost our engagement rates. We implemented interactive quizzes on the product pages to engage visitors on our website. This implementation offered them a chance to win a discount coupon on answering all questions correctly, which further helped us personalize product recommendations and convert visitors into customers. By using Instory, Insider’s gamified product recommendations product that shows recommendations in the form of Instagram-like stories, we have been able to engage our customers better.
What do you dislike about the product?
Our experience with Insider has been delightful. There’s nothing we didn’t like about the platform except that there are separate dashboards for the different products we’re using. A single, consolidated analytics dashboard would be good.
What problems is the product solving and how is that benefiting you?
As an media brand, we were witnessing a large number of customers dropping off from a few product pages. By implementing Insider’s InStory tool on our website, we were able to boost product discovery by making experiences more interesting and rewarding by showing our latest offers. The tool enabled us to display our products in the form of a snackable storytelling format and caught the user's eye by showcasing highly interactive content to increase customer engagement. As a result, we saw a significant boost in conversion rates and reduction in bounce rate. Thanks to Instory as it also helped us improve the average session time on the homepage, increased user engagement, and retain customers on the site.
Improved lead collection with timely triggers and flexible templates
What do you like best about the product?
Converting anonymous or new users into registered users across the website and mobile app without pushing this user segment towards annoyance is a challenge. With Insider’s gamified lead collection templates we are able to incentivize new users to register and encourage first-time purchase via relevant discount codes during checkout. Their flexible templates also help us capture opt-in consent for channels like WhatsApp and SMS at relevant stages of the buyer journey and aided our subscriber growth.
What do you dislike about the product?
We wanted to replicate our lead collection success on our mobile app as well and for a while there weren’t enough relevant in-app templates for this use case. However, that has been addressed and their expanded template library definitely makes it easier to experiment with immersive experiences like “Spin the Wheel” etc.
What problems is the product solving and how is that benefiting you?
While we were getting traffic and app downloads and launches, we needed to reduce the bounce rate and app closure rates on first-time launch. In this regard, identifying unregistered users with different identifiers was key with Insider. Not only are they helping us capture leads at a vital stage of the customer lifecycle, they also help leverage these data points to drive deeper cross-channel personalization.
Insider is a must-have tool if WhatsApp is one of your marketing channels
What do you like best about the product?
As a channel, WhatsApp provides immense opportunities for marketers to develop relationships with their customers. But the native WhatsApp tool by itself we found to be less user-friendly compared to what Insider has. Insider's integration makes it simple to create and send campaigns, automating them, orchestrating larger customers journeys with multiple channels, and tracking data from everywhere in one place. In short, Insider has helped us realize the full potential of WhatsApp for our business by making it incredibly accessible, easy to use, and enriching it with templates and a variety of different automations.
What do you dislike about the product?
We really like the platform and haven't found any issues to dislike.
What problems is the product solving and how is that benefiting you?
Insider has helped us remarkably strengthen one of our main messaging channels, optimizing it not only for conversions but also for real-time conversations with our customers. With this, we are able to show our customers that we care about them and listen to them. This has been very important for our business, helping us build trust and loyalty with our customers.
Enticing gamified experiences for increased engagement
What do you like best about the product?
A mobile app takes a lot of convincing to be downloaded on to a customer’s mobile device. When they do so, it’s so important to give them an experience that makes your app worthy of being on their device without getting deleted soon. Insider’s mobile app suite is a dream come true for marketers. It includes a really wide variety of features ranging from category optimisation to lead collection, each with its own set of templates for easy creation.
Our favorite part of the mobile app suite is the fun gamified experiences we are able to offer our customers. These play a huge role in improving the interactions on our app, giving customers the incentive to use the app.
We have been able to offer a highly personalized mobile app experience thanks to using Insider’s mobile app suite.
Our favorite part of the mobile app suite is the fun gamified experiences we are able to offer our customers. These play a huge role in improving the interactions on our app, giving customers the incentive to use the app.
We have been able to offer a highly personalized mobile app experience thanks to using Insider’s mobile app suite.
What do you dislike about the product?
We would really like some of the features to be more flexible in terms of their placement in the app.
What problems is the product solving and how is that benefiting you?
We wanted to improve our mobile app experience, and we wanted to be able to offer personalized content while at it. Insider has helped us do this through interesting gamified templates. The technology is also great at segmenting our users to deliver appropriate content to each category of users. Doing this has significantly boosted our engagement rates.
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