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1,165 reviews
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External reviews are not included in the AWS star rating for the product.


    Phoebe L.

Quick solutions to take UX experience in next level

  • June 28, 2022
  • Review provided by G2

What do you like best about the product?
Without any system coding development, INSIDER provides us the quick solutions and we can see the customized campaing instantly.
Based the real KPI result on GA, INSIDER share us instant reponse and quick fix to maximize conversation result. With INSIDER regular share new successful show cases, it keep our website up to newest with animation and provide eye catching elements to highlight rewards to customers.
What do you dislike about the product?
A more simply ticket platform with consolidation wuold help clients to be more time efficiency to manage running animations on site.
What problems is the product solving and how is that benefiting you?
Time consuming on creating system change request for UX animation supporting brand marketing campaign.


    Onder C.

Insider is a good all channel solution

  • June 27, 2022
  • Review provided by G2

What do you like best about the product?
It is a very easy and do it yourself tool for a/b tests and small customizations on our website. Also ready templates are very helpful for us to use on our website.
In addition to website customization, personalized communication is another big part of insider. We can contact with our customers from all channels like app push, email, sms and organize them easily in architect tool. If we need a support, we can contact with support and our tasks solved quickly.
What do you dislike about the product?
It is really hard to select from custom segments if you didn't name them clearly. There can be an explanation for them and groupimg can be a good idea.
As an improvement app segments and events should be managed more flexable. It is not easy to delete collected datas.
What problems is the product solving and how is that benefiting you?
Sending event or rule based pushes instead of sending bulk pushes. Thus we decrease our uninstall rates with extra revenue to touch customers correct time with correct communication.


    Food & Beverages

Enabled us to leverage better development time and business OKRs (marketing/sales)

  • June 24, 2022
  • Review provided by G2

What do you like best about the product?
We run many campaigns using Insider and have a positive uplift on a majority of them.
What do you dislike about the product?
The initial communication and alignment meetings needed some streamlining and are now working very well
What problems is the product solving and how is that benefiting you?
It allows us to allocate development hours efficiently while providing the marketing and commercial with a powerful tool


    Sedef Ala B.

Effective and user friendly

  • June 24, 2022
  • Review provided by G2

What do you like best about the product?
It is a must-have tool for an e-com business
What do you dislike about the product?
Self service is sometimes hard but we can get support anytime we need
What problems is the product solving and how is that benefiting you?
Flexibility in managing the campaigns.
Easily test an idea and see the result; take action accordingly.


    Real Estate

Happy to implement all in one solution for all of our website

  • June 24, 2022
  • Review provided by G2

What do you like best about the product?
Team support of Insider staff
All in optimizing solution
Native CDP for all features
What do you dislike about the product?
Online technical support only in english and we have french staff
What problems is the product solving and how is that benefiting you?
Insider helps us to develop conversion rate and customize experience


    Tuğba Şölen .

ELLE x Insider digital partnership

  • June 23, 2022
  • Review provided by G2

What do you like best about the product?
100 % customer satisfaction
User-friendly interface
Tech-guru
Local pride
Positive interaction
What do you dislike about the product?
There are not many things that I don't like about Insider. But search tools may be more useful an effective. I think it is an important tool for website. Everything else is OK.
What problems is the product solving and how is that benefiting you?
On-site marketing tools can be your life-guard when sales are low. In addition, A/B testing has many useful data about user experiences and choices. In our web site redesign process, we use the data. The effect of the color of the clickbox on sales was incredible.
Recommendations to others considering the product:
Over the last 5 years, Our Insider team members have served alongside me like our company members for the web site. During our time together, I have seen their unwavering passion for helping us. Their kindness, helpfulness and reliability are unmatched. They do it all with a smile on their face. Insider is preferred by many retail brands and is always dedicated to helping our brand grow and evolve. I am grateful for all these!


    Vibhav G.

One stop solution to drive leads and increase conversions for FinTech

  • June 23, 2022
  • Review provided by G2

What do you like best about the product?
A single solution which helps give customers the experience they deserve on any channel they want by personalizing the content, offers, and recommendations with the least efforts
What do you dislike about the product?
The reporting capabilities can be enhanced and can be powered by the AI model. The platform can add more personalization creative templates to its template library.
What problems is the product solving and how is that benefiting you?
Insider has helped us enable personalized onsite engagement and deliver optimized UX onsite and on the app. It has also helped us to enable a central communication hub across all communication channels


    Jesús R.

A powerful 360 tool for personalization and an amazing support team

  • June 23, 2022
  • Review provided by G2

What do you like best about the product?
Our Insider experience has been very positive. We use their Mobile & Web Suite along with Web Push, InStory, email, and Architect. We have used gamification templates such as “wheel of fortune” or “Swipe” to significantly improve our lead generation strategies and increase user engagement. In only 4 months we have seen an 8.6x ROI and a 9.6% CR uplift with Insider. The Smart recommendations are one of our strongest features, we have also gotten amazing results here.
The team at Insider has made using the platform stress-free. We have constant support from them and they will always go over and above to make sure we can put out ideas into motion to get the best results in our campaigns. We really appreciate that Insider listens to our product recommendations and they are willing to improve based on customer feedback.
On the whole, this is a hugely scalable, always evolving, cross-channel platform that is easy to use and very effective.
What do you dislike about the product?
We know that this is currently under development, but we would love to be able to use several images per thumbnail on InStories, right now we can only use one.
What problems is the product solving and how is that benefiting you?
We were looking for the right solution to help us strengthen our customer experience strategies and also help us build unified customer profiles to deliver personalized campaigns. We also wanted to improve customer loyalty and engagement, and even AOV where possible.


    Winy O.

Insider's Smart Recommender delivers 37X ROI by showing personalized product recommendations

  • June 23, 2022
  • Review provided by G2

What do you like best about the product?
The Smart Recommender from Insider with its highly personalized and auto-optimized recommendations has given us an enticing 37x ROI on top of a great average conversion rate of over 23%. This particular product is extremely efficient in driving up-sell and cross-sell with recommendations that are most relevant to each user.

What we like the most about using Insider is that we are able to deliver a fully tailored experience for our visitors, entirely driven by reliable data that is accumulated by the user's interactions across channels. We have also noticed an uplift in product page view of 45.28%, which we believe is a reflection of the improved customer experience that is enabled by Insider. Another specific feature we really like is the ability to create unified profiles for our visitors with data across multiple channels. With these profiles, Insider then uses its predictive AI model to carry out segmentation, which leads to improved personalization.
What do you dislike about the product?
The platform is built for marketers of all levels, and we found that some of the advanced features weren’t as self-explanatory as others. This necessitates some level of extra training beyond their self-help resources to use the platform fully.
What problems is the product solving and how is that benefiting you?
We wanted to improve the customer experience across our channels and increase conversions. We can safely say that since using Insider, we have had phenomenal development on both these fronts and our business has been steadily growing. Our current trends indicate continuous growth, moving forward, and we are excited to see where Insider can take us.
Recommendations to others considering the product:
Insider is, without a doubt, one of the best cross-channel campaign management software available today. It is packed with features that leave no room for complaints. With Insider, you not only get value for your money but multifold returns on your investment. Just make sure you learn to use all the features thoroughly so you don’t miss out on anything.


    Arnaud B.

Lanvin loves Insider

  • June 22, 2022
  • Review provided by G2

What do you like best about the product?
The team understand immediately where the solution can bring value and business. Very customizable, it enables a fantastic journey for our customers
What do you dislike about the product?
Possibilities are endless so time for my team to catch up with Insider intelligence
What problems is the product solving and how is that benefiting you?
Deliver a customized experience to luxury customers, by nature very demanding