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Insider x Mapclub
What do you like best about the product?
it was very useful to boost your sales especially for a start up company to help you in your website
What do you dislike about the product?
the dashboard sometimes is slow responding
What problems is the product solving and how is that benefiting you?
so many features of insider is quite benefical for us like social proof and cart reminder for our own website. Also, countdown banner to boost our sales
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One platform for A/B testing, web & mobile push, email and onsite personalization with great results
What do you like best about the product?
Insider's web push and personalization features have been greatly appreciated by our organization - during the fourth quarter, Insider's web push campaigns accounted for +1500% ROI. Web push ranks 7th out of 1000+ revenue sources. It was an easy process to implement and use, and we were very satisfied with the overall results. We are amazed at how complex campaigns and scenarios can be executed in an effortless and straightforward manner.
What do you dislike about the product?
We've observed that flight search abandonment emails sometimes take a while to launch, mostly when lots of integrations are involved. Insider should resolve these delays in the future.
What problems is the product solving and how is that benefiting you?
The goal from day one has been to decrease the number of drop-offs and reduce search abandonments. We implemented Insider's push campaigns for search abandonment and saw a reduction in the drop-off rates almost immediately. Out of 300 web push campaigns, this campaign contributed 15% to our total push revenue. To combat booking abandonment and improve engagement and conversion rates, we're exploring more features like Facebook Messenger integration.
Recommendations to others considering the product:
There are several products and features that Insider offers for addressing different kinds of growth. It would help if you first spoke to their growth consultants to get an idea of what products you need to tackle your specific challenges.
Insider is a great tool for segmenting and targeting the right users to improve customer engagement!
What do you like best about the product?
The platform is user-friendly and very easy to use. We are able to set up and go live with our own campaign in just a matter of minutes. The A/B testing feature is another brilliant tool from Insider that we love - we are able to test different copies of our app push notifications to see what works best in terms of language and tone of content, the insights from the panel are very helpful. Add to this Insider’s geo fencing ability and that means we are able to target users at the right time and place also. The mobile app push notifications can be created in less than a minute given their ready-to-use templates and executing the campaign is fairly simple, allowing us to go live faster.
What do you dislike about the product?
For some of our more complicated campaigns and flows, it would be nice to see a visual representation of what we are creating, however, Insider says that they have a different tool - Architect which can help us visualize complex journeys..
What problems is the product solving and how is that benefiting you?
Our business goal when we started using Insider and before was to improve the engagement and retention on our mobile app. We wanted to target users and bring them back - the ride-booking space is a competitive one and we want to engage users at the right time in order to stay ahead. Insider’s segmentation feature has enabled us to easily create accurate user segments and target these users at the right time with push notifications to convert them. Insider’s quick and efficient real-time segmentation features come in handy when users open our app but do not book a ride in the next 5 minutes, normally because they are comparing prices against competitor apps. In such cases we are able to send a push notification immediately with a discount code to encourage these users to convert. And we’re elated with the conversion rates we’ve achieved overall.
Very Usefull
What do you like best about the product?
Segmentation and Personalization Activities
What do you dislike about the product?
The platform is too slow it's not simple to use it
What problems is the product solving and how is that benefiting you?
Being able to show different messages to different users with segmentation and webpushes
Insider helps us test and adjust the website to the users needs
What do you like best about the product?
What impresses us at Insider is the flexibility of the solutions they propose. If it happens that we cannot implement the scenario according to our idea our Strategic Account Manager and Operational Account Manager will always advise what can be done differently.
The entire team is up to the task so that the scenarios meet ours assumptions and KPIs. They always provide advice and ideas on how to change a scenario to make it perform even better.
Insider has saved the day many times when changes have to be made "right now" on the website.
The entire team is up to the task so that the scenarios meet ours assumptions and KPIs. They always provide advice and ideas on how to change a scenario to make it perform even better.
Insider has saved the day many times when changes have to be made "right now" on the website.
What do you dislike about the product?
Some time ago we had communication problems. The previous Operational Account Manager didn't fully understand our needs. The problem was solved very quickly and the cooperation is going very well at the moment.
Sometimes the implementation time of personalized scenarios (created from beginning to end for our brand) tooks few weeks.
Sometimes the implementation time of personalized scenarios (created from beginning to end for our brand) tooks few weeks.
What problems is the product solving and how is that benefiting you?
Insider tools allow us to test ideas quickly. It's very important due to the dynamics of our industry. We're able to implement simple A / B tests within a few days.
A transparent panel and monthly reporting meetings allow us to follow the results on an ongoing basis and make further decisions regarding the implementation of functionalities natively.
A transparent panel and monthly reporting meetings allow us to follow the results on an ongoing basis and make further decisions regarding the implementation of functionalities natively.
Insider helped us become a customer-first company by streamlining our engagement strategy
What do you like best about the product?
We are big admirers of the user-friendly design and easy-to-use dashboard of Insider’s platform. Insider brings some of the best tools in the market to engage customers across channels and deliver individualized experiences not just on various channels. Our growth consultants at Insider recommended using Architect - it’s their customer journey orchestration tool which helps us build flawless journeys across multiple channels like web, mobile web, email, and apps. As a result we were able to streamline our communication flow and observed better engagement and conversion rates on our campaigns. Insider is not only efficient but also user-friendly!
What do you dislike about the product?
We’ve noticed that the HTML editor for email and architect is different on Insider, it would be nice if they were the same, because we can’t use the template we created for one, on the other.
What problems is the product solving and how is that benefiting you?
Our challenge was to automate our communication flow with our customers and we wanted a solution that would help us engage with our customers in a more personalized manner. There were two priorities that we were focused on - to create unique customer journeys for each customer, and to communicate with customers and leads about offers and news. With Insider we found the answer to both these challenges - Architect for unique journey orchestration and email newsletter feature to keep our customers in the loop. Both these features have seen immense results on the campaigns including improved sales and more conversions than before. Because of Insider, we’ve been able to streamline our communication flow with our customers and make it more efficient and customer-friendly.
Recommendations to others considering the product:
Don’t think twice, go for Insider. Have a call with their sales - who’ll walk you through the platform and all the products that you’ll need for your particular challenges. If you do not know what your challenges are, Insider’s growth consultants will help you identify pain points and areas for improvement.
Great CDP solution with wide set of capabilities for multichannel communication with your users
What do you like best about the product?
Insider is the leader in the global CDP platform market, and it offered us the broadest functionality to cover almost wholly our needs. In addition, nearly all largest automotive brands are working with Insider, which means that Insider can understand our needs. Also, we like the team itself, and most importantly, we feel that they care; they support the project as much as we do.
What do you dislike about the product?
Almost nothing, but sometimes we should wait for quite a long to get customized tasks done.
What problems is the product solving and how is that benefiting you?
Being a leader of the Russian automative industry we should always stay ahead of the competition. That's why we chose Insider.
The most crucial thing for us was collecting online and offline data in one place, the ability to analyze this data and communicate with our customers at the best time in the best channel thus warming up their interest and transfer the trigger to our offline retail which helps them to anticipate the needs of customers in advance. That's what we do with Insider.
We also like Insider's recommendation, email and personalization products, it gives us the ability to test and personalize the content of the website and application.
The most crucial thing for us was collecting online and offline data in one place, the ability to analyze this data and communicate with our customers at the best time in the best channel thus warming up their interest and transfer the trigger to our offline retail which helps them to anticipate the needs of customers in advance. That's what we do with Insider.
We also like Insider's recommendation, email and personalization products, it gives us the ability to test and personalize the content of the website and application.
Recommendations to others considering the product:
Feel free to step on the path of progress, do not be afraid of complex tasks and challenges, trust the opinion of colleagues from Insider; they know how to solve all the issues.
Insider helped us scale-up our user experiences with ready to use templates
What do you like best about the product?
The flexibility and freedom Insider’s panel offers is something we really like. It comes loaded with a lot of ready-to-use templates and scenarios that we can use in our campaigns right away, making it easier to deliver faster. The support we get from the team at Insider is brilliant and their responsiveness is admirable. The mobile app and web push features have helped us considerably improve the user engagement on our products using famified templates such as scratch-to-win coupons. We have even witnessed a conversion rate of 10K in just one day for a particular campaign.
What do you dislike about the product?
So far we haven’t come across anything that we dislike about the platform. The tool is vast and can be complex but when you have excellent support there’s not much to dislike. but we think more design configuration would be good.
What problems is the product solving and how is that benefiting you?
We wanted to improve the user engagement on our products and wanted to find new ways to refresh the user experience. Our old strategies were not efficient enough and we were starting to witness high user drop off rates. But with Insider a we made significant strides in delivering rich user experiences to our users and thereby also improving the engagement on our products. Gamified templates and individualized web push notifications helped us build loyalty and improve retention.
Recommendations to others considering the product:
If you’re looking to optimize the user experience for your customers then look no further.
One platform for A/B testing, web push, email and onsite personalization with great results
What do you like best about the product?
We have fallen in love with Insider’s web push and personalization features - during Q4 Insider helped us achieve +1500% ROI from web push campaigns and web push ranks as our 7th biggest revenue source out of 1000+ sources. We’re very happy with the overall results we are able to achieve and the ease of implementation and usage. It’s surprising how many complex scenarios and campaigns can be executed in such a simple and effortless manner.
What do you dislike about the product?
We’ve noticed that sometimes, flight search abandonment emails can take some time to launch, this mostly happens when there are a lot of advanced integrations in the back. We hope Insider will resolve these delays in the future.
What problems is the product solving and how is that benefiting you?
From the very beginning our goal was to reduce the no. of drop offs and reduce the search abandonments onsite. We launched the search-abandonment push campaigns from Insider and our drop off rates reduced immediately.
This one campaign also contributed to 15% of our total push revenue out of 300 other web push campaigns. We’re now looking to explore more features like Facebook Messenger integration to tackle booking abandonment and improve engagement and conversion rates.
This one campaign also contributed to 15% of our total push revenue out of 300 other web push campaigns. We’re now looking to explore more features like Facebook Messenger integration to tackle booking abandonment and improve engagement and conversion rates.
Insider helped us scale up quickly with the fastest time-to--market compared to others
What do you like best about the product?
The ready to use templates from Insider helped us achieve efficiency with our online campaigns and the level of customization that is possible with these templates means that we are able to deliver personalization like never before. The campaign interface and insights that we get from Insider is something that other vendors don’t have. In 2020 we were able to win over 57,800 web push subscribers and our web push campaigns alone generated over TWD$154,500. Insider’s web push also enabled us to make the most of seasonal spikes like New Year’s shopping, by using surprise coupons in these web pushes we generated over 280 orders worth USD130,000. The web suite from Insider has helped us effectively shorten the product discovery time for our customers.
What do you dislike about the product?
Because Insider has a ton of products and functions, it is not easy to identify the performance of each on the dashboard. Also the lack of local language interface makes it difficult to understand and we have to rely on our account managers to explain the data to us. However, Insider’s local expertise is top-notch and we are regularly updated on our campaign performance and ROI metrics, so again, it’s hard to say we dislike something.
What problems is the product solving and how is that benefiting you?
Our regional team was low on manpower which meant we could not deliver campaigns at scale. We were looking for a platform that was low on IT efforts and which would enable us to deliver localized content and execute campaigns quickly. Another struggle we faced was the large list of products on our website which meant our website visitors had to make multiple search queries to find what they wanted - we wanted to shorten the product discovery process. After integrating with Insider we were able to leverage the web and mobile web suite to communicate with our online visitors more efficiently, the team at Insider took care of much of the IT heavy-lifting which meant we could focus on creating quality campaigns. We can now help users find what they are looking for faster and also improve the engagement onsite with customized web push campaigns.
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