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973 reviews
from G2

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    Consumer Goods

Most interesting tool to make the most of holiday seasons (Eucerin)

  • March 17, 2021
  • Review verified by G2

What do you like best about the product?
One of the most impactful tools for an eCommerce marketer. The kind of features that Insider has in everything one needs to take care of key metrics for the ecommerce company. What we like the most is how we can run time-sensitive campaigns particularly around peak shopping times such as holidays and festivals and at the same time also measure effectiveness. We’ve found that our Click through rates and conversion rates have drastically increased from before.
What do you dislike about the product?
The panel is a bit slow to load and it takes time to get around the list of features and options that it provides. Perhaps this can be more user-friendly.
What problems is the product solving and how is that benefiting you?
We were looking for a tool that would help us manage our marketing campaigns particularly during high-volume times such as holidays and shopping festivals. Insider’s tool was the perfect fit for us in this regard. We got one platform for all our needs but most of all we were also able to manage the increased load and effectively track all of our campaign performances during this time. This was great in helping us achieve our KPIs and even exceed expectations.


    Consumer Goods

A convenient tool for optimizing the website experience.

  • March 12, 2021
  • Review provided by G2

What do you like best about the product?
Convenient templates and professional assistance.
What do you dislike about the product?
sometimes the system takes more time to load.
What problems is the product solving and how is that benefiting you?
Let people with different devices see related products.Increased interaction rate and conversion rate.


    Sam C.

Amazing tool for digital marketers

  • March 12, 2021
  • Review verified by G2

What do you like best about the product?
As long as you are familiar with GA, Google Ads or Facebook Ads, Insider's platform is quite easy to use. Before using Insider, it takes much time and energy to work with engineers to implement any kind of personalization or A/B testing. For now, we can easily start a A/B testing campaign in 10 mins via Insider's platform, which saves a lot of effort.
What do you dislike about the product?
In the beginning, the required java script code by Insider affected our web performance and caused a poor Page Speed Insight score. However, it gets much better after Insider launch the new API last year.
What problems is the product solving and how is that benefiting you?
When web push becomes a valuable marketing channel, we start to seek for an all-round solution for our website. Insider's web push service could well-integrate with our GA data and users' onsite behavior and result in a highly personalized marketing message. Overall, we gain 5-6% more revenue monthly from our web push messages.


    Cosmetics

Collaboration is amazing with Insider

  • March 07, 2021
  • Review provided by G2

What do you like best about the product?
I really like the great scenarios recommended from the team as well how flexible they are. In addition the team is super supportive with everything to make the scenarios happening. The spirit is just great from the Insider team and the best success is granted in collaboration with the company.
What do you dislike about the product?
There is nothing I dislike about at this stage.
What problems is the product solving and how is that benefiting you?
The customer experience is the most important and Insider helps so much with all the scenarios provided throughout the customer journey to deliver our customers the personalized customer experience. From landing on the homepage throughout check-out as well as after shopping the products, our customers are with Insider very well guided to benefit from the best from our website.
Recommendations to others considering the product:
It is definitely recommended to use insider for your website as its the right approach in terms of the customer experience.


    Retail

Creating personalized experiences is easy with Insider’s onsite optimization products

  • March 04, 2021
  • Review verified by G2

What do you like best about the product?
With Insider team, we are capable of implementing segmentation for different use cases which helps us drive better conversion. It is also easy to use for users without technical background.
What do you dislike about the product?
After using it for almost two years, I have not found anything negative in this tool. It will take some time to learn how to use the tool, but after learning it, it is not difficult to use.
What problems is the product solving and how is that benefiting you?
With Insider, we have created user segments according to their browsing behaviour. We have implemented different buttons for specific user segments and we are able to drive a conversion rate and average order value uplift.


    Yasemin Y.

A growth partner and platform to help you scale digital growth

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
The ability of Insider’s products to adapt quickly and innovate based on the digital trends is something we love about the platform. The professional support from their account management team, the ease of use and more importantly the advanced personalization scenarios that are made possible has helped us design some highly performing campaigns that are individualized to each users preferences. One of their products, InStory is something that has helped us drive some really spectacular results. We’ve been able to deliver social-media-like experiences on the desktop and mobile web and coupled with their advanced segmentation features, we were able to target niche audiences with high performing personalized content.
What do you dislike about the product?
So far we’ve been able to drive a high level of engagement and ROI with Insider, so it’s hard to find things to dislike. However, we constantly need new and fresh ideas for our campaigns, and would like to see more creative campaigns templates from Insider in the future.
What problems is the product solving and how is that benefiting you?
As a digital commerce partner of enterprise companies our business goals are to increase our revenue and deliver value to our customers through our marketing engagements. Insider is our channel partner and this enables us to work directly with their growth team for our mutual partners. By leveraging Insider’s platform we’ve been able to considerably improve our MRR and Insider has ensured that we alway have their hands-on support whenever required. This dedicated partnership has also enabled us to up out global marketing strategies. Overall, we have been able to meet and exceed our key metric goals.


    Oanh N.

A platform that goes beyond features and helps you with digital transformation

  • February 27, 2021
  • Review provided by G2

What do you like best about the product?
There are three things that we really love about using Insider - their personalization technology with has AI technology, the support from their partner teams and their tech team. Everything combined, they’ve made our lives easier and our marketing more effective.
What do you dislike about the product?
At this point we really like the platform and what it is doing for us, so we’re not sure about what we dislike. Sometimes there are technical updates which happen at short notice, but we don’t need to worry, because Insider’s partner team will give us all the information.
What problems is the product solving and how is that benefiting you?
Our vision right from the start was to give each visitor a unique website experience, right from a personalized homepage view to product recommendations that are relevant to each visitor. This was easily possible with Insider’s webs suite and smart recommender. To further improve retention and session duration, we also made use of exit-intent and countdown timer features which helped us increase. The journey builder tool from Insider is also something that we’ve been using to build unique customer journeys for each user and engage with them along every step of their journey. Overall, the results have allowed us to boost our metrics.


    Astor L.

As a marketing tool, INSIDER has a complete and useful set of features and templates.

  • February 26, 2021
  • Review provided by G2

What do you like best about the product?
Insider’s Smart Recommender. The AI powered engine was able to provide visitors a better onboarding experience, shortening the product discovery time. Then there is the hands-on approach of the accounts team, where they provide us with valuable and insightful suggestions on how we can optimize our campaigns for the best results.

I have to say it with all my heart.
It is very helpful when your company has so many products for customers to choose and you want to show as complete as you can.
What do you dislike about the product?
1. Not a fully translated panel, we need to spend some time to pick it up. That being said the panel is easy to navigate and standard across regions which means once we get a hang of it, it’s a breeze to work on it.

2. the speed of the website makes the process not so fluently. (perhaps the reason is that they have too many tools combined together.)
What problems is the product solving and how is that benefiting you?
We successfully lowered our bounce rate and reduced drop-offs across our customer’s life cycle. In general, with Insider’s smart recommender, we have a steady average monthly CR uplift of 15%. Our next step with Insider would be Instory. With only launching the feature 14 days, we were able to shorten product discovery time for our visitors. Successfully brought a good amount of incremental revenue and generated 31% of AOV uplift.

If you are seeking marketing tools and wanting to achieve some professional advice,Insider will be your best partner and consultant.
Recommendations to others considering the product:
As I say above,Insider team provide not only professional marketing tools,
but also their useful & creative point of view to help you .
It's very grateful for our company to be one of their partner.


    Retail

Great tool to grow your business

  • February 26, 2021
  • Review verified by G2

What do you like best about the product?
The product itself and the way Insider accounting team works. They analyze current metrics of the site and provide great expertise in terms of recommendation engine and personalization. Also we really like the fact that we can see the results almost the same moment we implement new Insider's technology.
What do you dislike about the product?
In our case there is nothing to dislike.
What problems is the product solving and how is that benefiting you?
The Main KPI was to increase CR rate and see the ROI. Before Insider, we were using standard recommendation technology. These old recommendations were not satisfying for us, as they had only two blocks (main page and product) and had no algorithms' logic behind and they were not generating good amount of revenue as well as CR was low. We did an A/B test of our old recommendations VS Insider's ones. We started working with Insider's recommendations by testing different algorithms for blocks to get to the one performing better. The result was awesome - ROI 387x.
We've already worked with Insider's personalization product before the test, and it showed fantastic results as well.
Recommendations to others considering the product:
If you think of trying Insider just set some testing period for yourself, for example 6 month. Believe me, it worth testing. Usually you can see first results already in 2-3 weeks after the integration.


    Trang T.

The most agile customer journey builder for delivering superior customer experiences online

  • February 26, 2021
  • Review provided by G2

What do you like best about the product?
We find it very comfortable to use Insider by ourselves, and also make use of their segmentation to deliver just the kind of personalized and engaging content that we create to each and every individual user. Also, the pace of working with Insider from planning to actual execution of campaigns is smooth, quick, and easy.
What do you dislike about the product?
Sometimes the statistics for certain campaigns we run with cross-channel tools are not available and we need to use data studio. Which we think is not really much to dislike.
What problems is the product solving and how is that benefiting you?
We’ve always wanted to build a sustainable traffic flow from our owned channels. One of the ways we wanted to achieve this was through creating unique customer journeys that covered cross-channel touchpoints. Insider has the right tool for this - Architect. Using this we’ve been able to engage our users with web push notifications, and the traffic from these has the 2nd highest engagement after organic traffic. The automated push using Architect has enabled us to realize almost 7X uplift in CTR as compared to manual push notifications. To top it all, the support from their dedicated local team is definitely a deal-maker!