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Really powerful segmentation and automation in app push
What do you like best about the product?
The support we received from Insider combined with the powerful segmentation capabilities makes realizing our metric goals very easy. We love that about Insider.
What do you dislike about the product?
Everything we’ve seen and used about the platform we like, so there’s not much to dislike right now
What problems is the product solving and how is that benefiting you?
One of our primary struggles was to get reminder notifications to our users, particularly regarding voucher validity and loyalty programmes. Once we started using Insider we realized that this was an easy job, the panel was easy to get around and we started engaging our users with mobile web push and mobile app notifications. We saw improved results from these campaigns.
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Best recommendation engine algorithms
What do you like best about the product?
The variety of algorithms and the usage across the funnel. Filtering recommendations system allows us to engage with users at every stage of your pipeline. We appreciate the huge value of the account team at Insider who gives the expertise and provides excellent technical support on a daily basis.
What do you dislike about the product?
Sometimes when we have customized campaign ideas we need to wait for quite a long time. But overall there is nothing to dislike at this point.
What problems is the product solving and how is that benefiting you?
We chose Insider Smart Recommender to optimise our main metrics (AOV and CR) and it definitely worth it. We singled our users in a smart way by dividing them into user personas to provide to this specific group of users more relevant content and motivate them to make a purchase by offering them products according to their user behavior. This strategy was offered by our strategic account management team. Also we can mention the huge number of different algorithms we use. We tried other vendors but with Insider it is much easier to set up campaigns. Each month we see that our numbers are growing.
Recommendations to others considering the product:
If you considering trying Insider as your recommendation provider it will pay you off.
Personalization solutions for the website that help engage and convert customers
What do you like best about the product?
The support from Insider’s growth team and our strategic account managers is the highlight of our interactions with the platform. The scenarios they provide us with and the real-time support we get when we are creating personalization campaigns have been a life-saver on many occasions. As a result of these we’ve been able to optimize the overall performance of our website and key metrics across the funnel.
What do you dislike about the product?
The platform is amazing and brings great results, so it’s hard to find something to dislike. But one thing we find undesirable is the limitations with the type of content we can use with InStory. For now we are only able to use images, but it would be nice to videos also as part of InStory.
What problems is the product solving and how is that benefiting you?
Driving traffic to our website was a challenge from the start. We wanted to start using personalization solutions on our website to improve the traffic, and we found Insider’s platform to contain all the solutions we were looking for. Once we started using the platform full fledged, we saw a great improvement in the user engagement on our website, and engagement with the web push notifications also improved. Not only that we were also able to improve our subscriber opt-in rates in a span of three months.
Creating unique experiences for first-time visitors is made easy with Insider's onsite optimization
What do you like best about the product?
We have seen a very supportive and hands-on approach to the table from Insider, they’ve taken extreme care in mapping their products to our unique challenges and thereby creating a custom solution architecture for us. Another great feature we like about Insider is their exit-intent overlay messages that are highly effective at engaging users who are about to leave the site with personalized content, helping us considerably increase our session durations and optimizing conversions.
What do you dislike about the product?
Using the panel can be an intense learning process. But we don’t want to term this as a negative.
What problems is the product solving and how is that benefiting you?
We realized that a vital part of our goal was to focus on delivering the most relevant products to the right users when it counts. With Insider we’ve observed an immense improvement in many vital metrics, such as a healthy reduction in our cart abandonment rates, and browser abandonment rates while observing a promising uplift in conversions. Also, more than 60% of our traffic comes from new visitors, which made it imminent for us to focus on enhancing our new visitor experiences such as product discovery and re-engagement strategies which go beyond just traditional email marketing. Exit-intent was another feature that we’ve tried and liked. We’ve implemented 2 variations of this feature and our recovery rate has been 1.23% with a 101.59% uplift in conversion rates from these campaigns. We’re also impressed by Insider’s cart abandonment recovery features, which is part of their conversion suite. We’ve been able to reduce cart abandonment by as much as 8.4% while witnessing a conversion rate uplift of 181%.
Recommendations to others considering the product:
We’re very satisfied with the experience so far.
Increased Product Discovery & Conversion with Insider
What do you like best about the product?
We've been using Insider for every aspect of our website, including onsite, web push, and product recommendation bars. Insider is easy to use and all our campaigns look very sophisticated. The best thing we like about Insider is the ability to provide personalized experiences to our shoppers, like individualized purchase triggers We also quite enjoy push notifications with product recommendations as they provide encouragement for shoppers to come back to our store.
What do you dislike about the product?
Insider is very easy to use. However, really mastering the art of using the platform comes with some practice which is okay because our account managers are there for us!
What problems is the product solving and how is that benefiting you?
At first we wanted to increase our average order value and conversion rate. We have a very large product inventory. So, we wanted to make product discovery easier for our customers as well.
Insider's InStory, social media-like experiences, have really amped up product discovery for customers in an engaging and fun way. We also leverage AI-led product recommendations on the cart page which really increases AOV and conversion.
Insider's InStory, social media-like experiences, have really amped up product discovery for customers in an engaging and fun way. We also leverage AI-led product recommendations on the cart page which really increases AOV and conversion.
Recommendations to others considering the product:
Don’t think twice. Insider is one of the most wholesome and efficient solutions available on all fronts and has the potential to make you feel a lot more confident about your brand and your marketing than before.
Expérience de testing et de personnalisation sur le site de cosmétique nyxfr
What do you like best about the product?
Des expériences propres à l'outil et facile à mettre à mettre en place grâce à des widges pré-dimensionnés. Un accompagnement personnalisé avec des call réguliers pour se caler en fonction du plan d'animation de la marque.
What do you dislike about the product?
Je n'ai pas forcement le recul auj pour ne pas aimer quelque chose dans le service. Assez proche d'AB Tasty parfois, difficultés à toujours cerné qui sera le plus pertinent.
What problems is the product solving and how is that benefiting you?
Amélioration de la conversion, test sur un panel de conso pour savoir si c'est une feature qui doit être développée en continue ou simplement en test.
Improving Mobile users engagement
What do you like best about the product?
The Insider solution is fine to improve mobile customer engagement according to your creativity: easy to test, easy to track campaign performance , easy to implement . The Insider team has a good sense of partnership: train, help to read reports, stimulate to find new experiences .
What do you dislike about the product?
No much think to dislike.... but it takes generally more time to implement new experiences with your own logic because they need to customize features .
What problems is the product solving and how is that benefiting you?
user behavior better understanding,user onbording on mobile,funnel optimization,personalization tools according to profiles.
Recommendations to others considering the product:
Test and make your own opinion
Fuss-free, easy to navigate and a pleasant working experience!
What do you like best about the product?
Relevant & easy templates for us to work with.
What do you dislike about the product?
Mobile & desktop experiences have to be set up separately.
What problems is the product solving and how is that benefiting you?
With Insider, we have enhanced our personalised experience for our customers on our website. The team has also assisted with the set up of the experiences to ensure that low effort experiences are pushed out asap while high-effort experiences that require development are handled by the team.
When you want to deliver an omnichannel customer journey, Insider fits the bill
What do you like best about the product?
Insider’s segmentation and AI-infused journey builder tools really help marketers create unique customer journeys across channels in a seamless manner. When we combine this with their various products for web, mobile web and app what you get is an amazing tool that has you covered for any situation. What we like best is the all-inclusive nature of their platform.
What do you dislike about the product?
Barring a few delays in going-live with some campaigns, everything works perfectly, it would be unfair to say we dislike a particular aspect about their platform. It’s one of the best performing tools we’ve used so far.
What problems is the product solving and how is that benefiting you?
Our goal was to create these omnichannel experiences that meet each user’s individual requirements. We also wanted a solution that would enable us to communicate with your customers across multiple channels like emails, web push, app push and Ads. with Insider, we found a one-stop solution for all of this—their behavioural segmentation feature and intent-based targeting helped us target users individually across all touchpoints of their journey with us and we’ve seen our key-engagement metrics improve significantly in just under 3 months.
The support has been phenomenal!
What do you like best about the product?
One of the challenges that we had was getting the customer to understand the product nature of ACE hardware. And with Insider we could do that, reach different segments of the market and target customers in multiple ways, though recommendation, app notifications and many other channels throughout their journey. It wasn't just about giving the customers offers or incentives, but actually persuading them to take the next step and complete the purchase! These challenges were addressed by Insider and we have seen many positive results and we wouldn't have been able to do it with other vendors.
What do you dislike about the product?
I wouldn't say dislike, but maybe something I hope to have, I have seen the gamification module that you offer, I would say that I would have hated not to have it. We have ideas as a business and we want to bring it to life and we wanted to be done right away and i really wish that you could have a team that can customize what we want, so i wish you had a team that can take our ideas and convert it into reality and just give it to us which you are doing now in a more structured way. I would say it is a negative thing just a wish.
What problems is the product solving and how is that benefiting you?
Before we started using the push notifications and creating these segments we had seen that the conversion rates from the abandoned carts rate has increased and we had 30% increase in open rate through push notifications and also conversion from that push has been great, so we are getting from that 30% open rate, roughly 15 to 20 conversions from one single push which is a very high number for us in that sense and these notifications are segmented, it is not a bulk push. So from that one push, within 4 hours we had roughly around 20 people buying that item! And not just that, we had people coming to the store asking for that one item that they saw in the push and that is because of the nature of the product, they wanted to see if it would fit their house. So we managed to bridge the gap between online and offline and it all came from that one push!
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