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External reviews

973 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Cecilia W.

Easy to set up

  • December 02, 2020
  • Review provided by G2

What do you like best about the product?
Ease of setting up web pushes, hands-on account management support, and ongoing analysis / insights from the team monthly.
What do you dislike about the product?
So far really happy with Insider’s support and nothing I dislike thus far.
What problems is the product solving and how is that benefiting you?
This provided us more A/B testing opportunities to see what works / does not work for our customers.
Recommendations to others considering the product:
Insider’s conversion suite is very user friendly and allows us to setup campaigns with ease in a very efficient and timely manner.


    Logan S.

More than just a tool: Partnership that help us grow

  • November 30, 2020
  • Review verified by G2

What do you like best about the product?
From strategy planning to execution, we received dedicated local support from Insider’s account management team.

A user-friendly and unified platform with great features and support with AI-backed technology.
What do you dislike about the product?
Although the panel is user-friendly, we still need some time and guidelines to adapt.
If there is an onboarding step guiding us we use the panel will be great.
What problems is the product solving and how is that benefiting you?
We have loads of SKUs onsite and are still growing, how to deliver the most relevant products to the users is our main focus.

We are always looking for technology that enables us to personalize our users' shopping experience.

With the Insider Panel, not only are we able to segment users but also capable of shipping personalizations faster with all the amazing templates.

I also like the mentality of continuous growth from the team which also aligned our business approach. We always run AB test experiments and also learn from the best practices from other Insider' partners
Recommendations to others considering the product:
How easy to set up any campaign


    Airlines/Aviation

A powerful customer engagement tool for the airline industry

  • November 27, 2020
  • Review verified by G2

What do you like best about the product?
As an airlines brand, it was a tricky time during the COVID-19 lockdown period, we were short on resources and manpower - but Insider stepped forward to support our urgent requests and helped us simply some of our campaigns suggested various workaround and alternatives for implementing our campaigns on both web and mobile app. What we like most about Insider is their sense of partnership and desire to help us when times are tough, even though they don’t need to go the extra mile, they do!
What do you dislike about the product?
Sometimes our campaigns face some glitches, and we would like to see some more automated scenarios for Facebook - but we’ve not really seen any grave issues to dislike anything about the platform.
What problems is the product solving and how is that benefiting you?
During this time of the global lockdown, our only goal was to do the best we can with our limited resources and wanted to improve the engagement on our web and mobile app. With Insider’s help, our traffic is in the top 3, and in terms of revenue, we are in the top 5 among airlines in the region. We’ve also been using Insider’s personalization tools to improve the engagement across our channels as well and their web push, email, and InStory features.


    Internet

Experience using insider in marketing development

  • November 25, 2020
  • Review provided by G2

What do you like best about the product?
We love Insider’s customer data processing and consolidation feature, it is really a hub for customer data across platforms and channels. And it’s not just about data, Insider’s platform has all the tools a marketer needs to engage customers across all these channels and platforms.
What do you dislike about the product?
Navigation can be a bit tricky sometimes but they also have round the clock assistance to help us with this.
What problems is the product solving and how is that benefiting you?
The traffic to our website and mobile web has shown significant growth in the recent months, and we wanted a marketing solution that would enable us to optimize the user experience for our visitors, optimize each user’s journey across our channels and engage them individually. We realized Insider’s web suite had the perfect solutions for this. One challenge along the way was to get users to opt-in to our web push, easier said than done, but in reality, after using Insider we realized an opt-in rate of 9.3% which was better than the benchmark for our industry. Amazing tool really!


    Food & Beverages

Good choice for startup company

  • November 24, 2020
  • Review verified by G2

What do you like best about the product?
It only took 30 mins to install the basic functions.
What do you dislike about the product?
The loading of the background pages are too time consuming, even sometimes the screens get stuck with spinning circle.
What problems is the product solving and how is that benefiting you?
Get more communication with our customers.


    Stéphanie G.

Une expérience excellente

  • November 23, 2020
  • Review verified by G2

What do you like best about the product?
L'accompagnement, l'efficacité et le sérieux de l'entreprise.
What do you dislike about the product?
Mis à part peut-être le manque de souplesse de l'interface de création de contenu, il n'y a pas de points négatifs particuliers
What problems is the product solving and how is that benefiting you?
Notre site est plus agréable à visiter et plus dynamique, nous mettons d'avantage en avant nos promotions et nous espérons optimiser notre taux de conversion


Product Review

  • November 13, 2020
  • Review provided by G2

What do you like best about the product?
Insider Korea team members are reliable and enthusiastic.
What do you dislike about the product?
They need more people.
It will be better to let the clients bring their own AI algorithms.
What problems is the product solving and how is that benefiting you?
Website personalization.
Real-time targeting and offering.


    Retail

Insider’s team is very helpful and knowledgeable

  • November 12, 2020
  • Review provided by G2

What do you like best about the product?
Insider’s team is very helpful and knowledgeable, they make it a priority to support us at every junction. This level of quality support in real-time is unparalleled and has helped us go live with many campaigns much quicker than we expected.
What do you dislike about the product?
We’re still in the process of getting started, so it’s too soon to say about the negatives.
What problems is the product solving and how is that benefiting you?
We started using trigger push and conversion push from Insider’s Web Push and we’re already seeing great results from these campaigns. When we compare the onsite metrics from before and after, we realize that the ROI from using Insider is positive plus it is also an easy to use marketing hub. We no longer have to use multiple tools, Insider brings everything to one place.


    Cosmetics

Fantastic tool, effective results and amazing team to work with!

  • October 29, 2020
  • Review verified by G2

What do you like best about the product?
During the short time we've been in partnership with Insider we've been so impressed with the effectiveness and support of the team, they have not only helped us to put in place numerous ideas we had to improve our site, but also suggested excellent personalisations ideas that have shown incredible results. Keep up the good work!"
What do you dislike about the product?
We've had such a great experience with the team and the tool, absolutely nothing to dislike.
What problems is the product solving and how is that benefiting you?
Increasing conversion by creating new and engaging onsite experiences to improve the customer journey.


    Alexander K.

Engaging mobile users personally has never been easier

  • October 28, 2020
  • Review verified by G2

What do you like best about the product?
What we really enjoy about using Insider is their segmentation capability which helps us to engage with users in a very efficient way. The next best thing is the InStory product which greatly improves the engagement on our mobile web as these are Instagram-like stories where we can tell our customers about important things like offers, new plans etc.
What do you dislike about the product?
Nothing much to dislike, all our mobile campaigns have given us great results and we like the easy-to-use platform.
What problems is the product solving and how is that benefiting you?
One of our biggest challenges before Insider was how to get our users to actively engage on our website, particularly the mobile web as almost all our traffic is generated by the mobile web. We tried using standard banners and carousels, but with limited results. With Insider, we were able to show these amazing stories on our mobile web using their InStory product. The engagement improvement was almost immediate and our CTR increase 2X from before. Insider’s app push feature has helped us send highly targeted app push notifications, almost 21 million in the past 6 months.
Recommendations to others considering the product:
I recommend trying multiple products to find which one is better for your business. It may happen that with the Insider platforme you won’t need any other tools and vendors.