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External reviews

973 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Ginny C.

Amazing tool and dedicated team!

  • October 24, 2020
  • Review verified by G2

What do you like best about the product?
Insiders helped power up our website with impactful engagement and conversion functions such as exit intent recommendations and web pushes.
What do you dislike about the product?
So far the experience has been great and there's nothing we dislike.
What problems is the product solving and how is that benefiting you?
Retaining customers browsing the site and converting to sales.


    Cosmetics

Optimizing the conversion funnel with Insider’s Architect just became easier

  • October 08, 2020
  • Review provided by G2

What do you like best about the product?
In the past, we have had to rely a lot on our own IT team but Insider has proven to be much more agile and we are working much faster, building and testing more weekly campaigns. and our dependence on the IT team has also been quite low.

The platform’s ability to segment customers into unique profiles makes personalized targeting so much more effective.
What do you dislike about the product?
Our experience with Insider so far has been great, we get a lot of support and guidance from their account managers. Any time we run into some issues with scenarios, they are smoothened out in no time.
What problems is the product solving and how is that benefiting you?
Our main goal was to focus on the conversion funnel and improve our conversion rates. We’ve been using Insider experiments and template features a lot by using web push, and Architect to create unique customer journeys across the conversion funnel.

It’s a very user-friendly platform and the account managers can share a lot of knowledge with you. We’re really happy with our decision to go with Insider.


    Health, Wellness and Fitness

Being able to deliver impactful personalization based on Insider’s segmentation

  • September 30, 2020
  • Review verified by G2

What do you like best about the product?
When starting out with Insider, one of our biggest challenges was automating our campaigns. Insider stepped right in and filled that gap and we really love the support we receive from Insider’s local teams. Insider’s deep segmentation is another feature we love in their products, not to mention the A/B testing feature that is data-driven and which has helped us deliver true personalization in our engagements.
What do you dislike about the product?
Insider’s panel takes some getting used to, however, it’s really unfair to point it out as a negative, since the range of features and analytics it has is amazing. Plus there’s active support in helping us navigate the panel.
What problems is the product solving and how is that benefiting you?
Our goal was to automate much of our marketing efforts and integrate a powerful personalization tool into our mix. Some of our challenges were around automating our push notifications and being able to segment our user profiles. With insider, not only were we able to automate our push notifications, but we could now target our users with highly personalized engagement using insider’s powerful segmentation feature. We achieved an open rate of 18.94% on our push notifications, which is much higher than our industry benchmarks. The results we’ve realized so far, is nothing short of remarkable.


    Maxime L.

Améliorer de façon globale l'expérience utilisateur web et mobile en testant rapidement

  • September 30, 2020
  • Review verified by G2

What do you like best about the product?
La proactivité des équipes clients françaises.
What do you dislike about the product?
Le fait que les tests retenus doivent uniquement être orientés Business alors que certaines expériences sont aussi développées pour améliorer l'expérience utilisateur.
What problems is the product solving and how is that benefiting you?
Insider nous permet d'améliorer de façon globale l'expérience utilisateur et de pouvoir tester rapidement des évolutions que nous souhaitons apporter. La plateforme contribue également à nous permettre d'améliorer la contactabilité de nos clients et de notre taux de fidélité via le biais de différentes expériences Web et Mobile.


    Consumer Electronics

Impressive time-to-market and conversion rate uplifts

  • September 29, 2020
  • Review verified by G2

What do you like best about the product?
Quick implementation and high variety of features / experiences. Jeffrey, our Operational Account Manager is also great :)
What do you dislike about the product?
Clients teams barely talk between our different markets, and they should do this more often as this would benefit them for sure (Although now they are starting to). Some experiences have extremely good results in some countries and we would like to replicate them faster across markets.
What problems is the product solving and how is that benefiting you?
Our implementation speed and CVR drastically improved.


    Hop N.

Great tool for optimizing mobile app engagement

  • September 29, 2020
  • Review verified by G2

What do you like best about the product?
The support from our account management team at Insider is something we really like and appreciate. The platform also has some really cool use-case templates for the mobile app which are easily customizable according to our needs. It’s a simple, quick and easy to use platform loaded with all the right features for a mobile app marketer.
What do you dislike about the product?
Nothing much. We’re still discovering the platform and its capabilities, and so far we haven’t found something to dislike
What problems is the product solving and how is that benefiting you?
When we began our efforts at mobile app engagement, we were out of our depths and struggling to map out the right strategy. But with Insider on board, our account managers from Insider stepped right in, helping us with all the right tools, as well as helping us design the perfect engagement strategy. We were able to improve the user experience on our app, without any heavy IT dependency and at the same time deliver personalized engagement to each and every app user. We saw a significant improvement in all our app metrics in just under two months.


    Retail

Best in-class Segmentation for building great user journeys

  • September 28, 2020
  • Review verified by G2

What do you like best about the product?
What we like most is the product and the platform itself. Apart from that their account management support is amazing. There's never a doubt that you're going to be stuck with something, Insider is always responsive in helping us solve our hiccups.
What do you dislike about the product?
As of now, we don't dislike anything. We're very pleased with our experience so far.
What problems is the product solving and how is that benefiting you?
One of the problems we wanted to tackle was how to improve our onsite engagement. That's when we started using Insider’s web push solutions. Combined with their advanced Segmentation feature, we were able to target each and every user with very personal messaging. Because of which our engagement onsite increased dramatically and we also saw great improvement in our CTR.
Recommendations to others considering the product:
We recommend using more rich push notifications and talking more to you account managers while building your strategies.


    Aleksandra B.

Really powerful segmentation tool that helps deliver personalization to every user

  • September 25, 2020
  • Review verified by G2

What do you like best about the product?
We really love their range of web and mobile web-based tools that caters to almost every use-case we can think of. Another great thing about Insider is their sales and partner teams that go over and beyond to help us achieve all our goals.
What do you dislike about the product?
We’ve mostly had positive experiences with Insider so far, so there’s almost nothing that we found as a negative to dislike.
What problems is the product solving and how is that benefiting you?
Once we started using Insider, we were able to improve our web and mobile web metrics significantly. Initially, we were struggling with optimizing our revenue, improving our conversion rates and AOV. With the help of Insider’s web and mobile web capabilities combined with their smart recommendations, we started seeing great improvements in our engagement across web and mobile. Their web suite is a must-have for every marketer.
Recommendations to others considering the product:
Collaborate more with the account managers and digital growth consultants from Insider. They can help you find out the pain points and the kinds of products that can help you to reach your goals and increase important metrics.


    Nagore S.

Easy-to-use and intuitive platform to better understand our customers experience

  • September 25, 2020
  • Review verified by G2

What do you like best about the product?
The ease with which we create campaigns and how intuitive the platform is
What do you dislike about the product?
The waiting times for improvements or responses are sometimes long.
What problems is the product solving and how is that benefiting you?
With Insider we have improved our user experience and have been able to learn more about the behaviour of our users in relation to promotions and discount affinity.


    Surya K.

Insider GMP has mastered the method of simplifying usage with robust advancement in technology

  • September 14, 2020
  • Review verified by G2

What do you like best about the product?
Insider Growth Management Platform is built with a unique approach of enabling different frontiers of customer engagement with an omnichannel approach which makes it a good tool and a long term partner for us. We were able to try new ideas and deliver superior user experience, predominantly through onsite and web push products. As an award-winning airline that drives the majority of our sales through direct channels, it is always challenging for us to reduce the churn rate and increase the LTV. Insider’s PAA and architect did the magic for us in improving LTV and AOV’s by combining amplification and technology in the right mix. Persistent engagement and personalization are critical for consumers, Insider GMP has mastered the method of simplifying usage with robust advancement in technology. I’ll vouch for the platform stability and customer success teams are unrivalled.
What do you dislike about the product?
There will be simple account management issues in any SaaS or other vendor arrangement. Insider is prudent enough to sail through such instances with utmost customer satisfaction.Nothing specific to be disliked about Insider.
What problems is the product solving and how is that benefiting you?
As an airline depended solely on direct channels, we were heavily using the personalization for enhanced UX of IBE interfaces.

The result was almost immediate interms of improved CVRs and AOVs