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External reviews

973 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Weronika A.

A modern marketing automation solution

  • August 04, 2020
  • Review provided by G2

What do you like best about the product?
Insider provides a modern marketing automation tool that is constantly developing and improving. They are testing new ideas and looking for the best solutions. The greatest support is provided by the Insider team, which supports the implementation and operation of the system and helps to run strategic of onsite communication. They have effective recommendation algorithms.
What do you dislike about the product?
Some personalized campaigns require developer support to launch. Sometimes it takes way too long. A simple analytical panel is missing - it is being prepared.
What problems is the product solving and how is that benefiting you?
Insider allows you to create personalized messages on the website. It makes it easier for customers to find information or products they are looking for on the website. Insider has a real positive impact on increasing customer engagement.


    Cosmetics

Insider is an innovative marketing automation platform !

  • August 03, 2020
  • Review verified by G2

What do you like best about the product?
Insider helps me to personalize almost all my offers on my website. We can integrate and do modifications very easily and quickly.

And what I appreciate the most is the support from Insider team : they really help us to undestand the platform but also be more independant using it.
What do you dislike about the product?
Until now, I did not have any issue with Insider.
What problems is the product solving and how is that benefiting you?
Insider help us to find what is the best feature to use on my website and it also help us to do things we can not do by ourselves with our tools.


    Retail

Effective Tool for conversion improvement, responsive and creative team behind

  • July 27, 2020
  • Review verified by G2

What do you like best about the product?
The possibility to bring up own ideas, team listens and tries to help with individual tasks. From the set up to implementation and reviewing, very responsive and agile.
What do you dislike about the product?
Sometimes, especially for new costumized add-ons this takes some time - and I understand - so you need to plan in advance. Nothing I dislike but to keep an eye on.
What problems is the product solving and how is that benefiting you?
Great improvement of Conversion Rate and Basket Size. Working on personalized recommendations but also little design fixes and testing in colours, which surprisingly have a huge impact. Gamification scenarios, mostly to promote urgency, work really good. Also highlighting promotions with countdowns, banners and web pushes.


    Fristama H.

optimize our open rates and increase our conversion rate performance

  • July 21, 2020
  • Review verified by G2

What do you like best about the product?
Insider provides great support to increase engagement between products and users, in addition to the features provided at Insider there are teams that provide good insight and support to optimize our open rates and increase our conversion rate performance.
What do you dislike about the product?
insider teams are less critical in some ways, such as providing insight
What problems is the product solving and how is that benefiting you?
Because there's a probability for user churn in the application, insider provides solutions to increase engagement with certain user segmentation to reach more and minimize the possibility of potential user churn increasing


    Esra S.

Insider - A useful tool to create a effective customer experiences

  • July 17, 2020
  • Review provided by G2

What do you like best about the product?
The most important aspect of collaborating with Insider is that we can access it fast and receive solutions during all processes.
What do you dislike about the product?
We would like to have detailed and quick arrangements while using it.
What problems is the product solving and how is that benefiting you?
Insider offers us effective tools to ensure that our users are active, and it enables them to get offers from our brands. Thanks to instant reporting and monitoring, we can receive more efficient results.


    Aleksandr L.

Great tool to improve Conversions and AOV plus great support from Insider’s account management team

  • July 16, 2020
  • Review verified by G2

What do you like best about the product?
The best thing about using Insider is the support we receive from their account management team. All the IT requirements are taken care of which means that we do not have to burden our tech teams with any heavy-lifting.
What do you dislike about the product?
We’re just getting started with all the tools and solutions that Insider has to offer, so far there is nothing we dislike.
What problems is the product solving and how is that benefiting you?
When we started using Insider, our biggest challenge was to improve the low-engagement rates and optimize our conversion rates and AOV. We got started with Insider’s platform where we made changes to our search strings and catalog filtering process which made it easier for our users to engage with our website. As a result, we were able to improve on our key metrics as well as improve customer engagement on our site. We love the results we are seeing.
Recommendations to others considering the product:
When we first tried Insider’s platform we realized that it is exactly what we needed. We are currently using Web Suite, Mobile Web Suite and Web Push but Insider’s platform gives a lot of opportunities in other channels as well, so don’t limit your company , Web Suite alone or Mobile Web Suite alone,


    Financial Services

Insider Reviews

  • July 14, 2020
  • Review provided by G2

What do you like best about the product?
Insider is extremely helpful for us to grow our customer relations and experience.
What do you dislike about the product?
There's nothing to dislike about Insider.
What problems is the product solving and how is that benefiting you?
With its great UX and team, Insider makes our job easier to touch our clients.


    Retail

Good tool and great partner to work with

  • June 30, 2020
  • Review verified by G2

What do you like best about the product?
We really like Insider’s accounting. At each meeting our account manager brings some interesting cases and growth scenarios. They approached the work from a different place than most of vendors do. It is really easy to understand the performance reports and to launch campaigns in the platform.
What do you dislike about the product?
We haven’t really seen much to dislike, but sometimes we would like to be able to ship faster.
What problems is the product solving and how is that benefiting you?
When we tried Insider’s platform we realized that it is exactly what we needed. We’ve used Insider features extensively on our websites and noticed that mostly all important metrics have improved much. With Insider we are able to identify user segments and target them which results in higher retention and conversions.
Recommendations to others considering the product:
Don’t be limited to only one channel, Web Suite alone or Mobile Web Suite alone, Insider has solutions designed for every channel.


    Alice L.

Insider helps our website to generate more traffic and conversions and enhance / customize UX

  • June 26, 2020
  • Review verified by G2

What do you like best about the product?
When we started working with Insider our goal was to improve our ecommerce arm. By using Insider’s mobile and desktop web personalization tools, web push notifications, smart recommendation and triggered emails, we quickly achieved 6X ROI !

We are working with an operational account manager, who makes sure to activate each campaign that we want to implement on our website in a timely manner, with any customized specifications added if needed. However, if we want to create campaigns ourselves, Insider’s dashboard is super simple and quite easy to use (the pre-packaged templates are very helpful). It's also possible and easy to track and follow live results of our campaign directly in the dashboard.

We are also working with a business account manager, who has been awesome: he helps us optimize our cross-channel campaigns with frequent business recommandations and is always listening and anticipating our needs. In consequence, our results keep increasing month after month !
What do you dislike about the product?
We had some difficulties at the very beginning of the partnership with an operational account manager, but Insider quickly reacted and found a solution that positively overcame our expectations. Otherwise, there is nothing to dislike.
What problems is the product solving and how is that benefiting you?
With Insider, we can resolve UX issues (on all devices), enhance the visibility of important promotions and best-selling products, create and analyze A/B testing scenarios and test new ways of communicating and engaging with customers. As a result, Insider contributes to generate more traffic and conversions, as well as quickly create innovative campaigns that make us ahead of our competitors. Moreover, Insider keeps us informed of regular product updates, industry reports, live support and regional insight which help us being aware of our own business and industry's opportunities.


    Automotive

Insider Has the Best Support and Account Managemen

  • June 24, 2020
  • Review verified by G2

What do you like best about the product?
The best part about using Insider is their great tools and amazing account management support, this is a rare combination to find both.
What do you dislike about the product?
When it comes to customizing our campaigns, sometimes it takes time to get what we’ve requested. This can be a hindrance when we are planning to run time-sensitive campaigns but we can solve it with planning in advance.
What problems is the product solving and how is that benefiting you?
We wanted to improve our conversion rate and we are using Insider’s enterprise app package and web push package and since using Insider we observed a conversion rate of 13%. When visitors check out a car page, we want them to engage with the click-to-call CTA icon, but this does not always happen. But after using Insider we were able to send personalized notifications to users which helped us improve our metrics.