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Insider Cross Channel Customer Experience Platform

Insider | 1

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External reviews

969 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    jinwoo p.

커머스 웹, 앱의 자동화 솔루션을 고민한다면 가장 합리적이고 높은 퍼포먼스를 보여주는 솔루션

  • February 05, 2020
  • Review verified by G2

What do you like best about the product?
GTM을 사용하는 사이트라면 웹 부분의 스크립트 적용은 정말 손쉽게 가능하며, 스크립트나 앱 SDK를 설치하고나면 이후는 내부 개발자의 큰 도움 없이 마케터 스스로 다양한 시나리오를 집행 및 검증할 수 있게 도와주는 솔루션.
또한 웹의 경우 GA 데이터를 인사이더 솔루션에서 확인가능한 것도 좋은 포인트. 웹에서 GA를 사용한다면 인사이더는 결과 데이터 보는 측면에서도 도움됨.
타사의 경우 솔루션 측의 개발 백업이 대응이 늦거나 어려운 경우가 많은데 인사이더는 개발 백업도 빠르게 진행되어 업무 효율성 측면에 도움이 많이 됨. 비용에 있어서도 경쟁사 대비 동일한 기능임에도 저렴한 비용.
What do you dislike about the product?
원래는 마케터-내부개발-인사이더로 커뮤니케이션 해야하는걸 스크립트를 통해 마케터-인사이더 직접 소통하여 캠페인 집행을 하다보니 가끔 사이트 오류가 나는 경우가 있는데요. 내부 개발팀에 내용 공유하고 금방 바로 잡아 해결했었습니다.
What problems is the product solving and how is that benefiting you?
웹/앱 Push 솔루션 도입에 고민이 많았는데 도입 후 자동 세그먼트 기능도 잘 작동하고, push 기능, 대조군 설정, 데이터 트래킹, push 내 이모티콘 사용, 사용편의성 등 모든 면에서 필요한 기능을 지원하고 있어서 손을 많이 덜었습니다. 특히 앱 push 성과도 눈부시게 좋은 편이라 도입하길 잘 했다고 생각합니다.

    Emre .

Insider helped us optimize our Advertising costs

  • February 03, 2020
  • Review verified by G2

What do you like best about the product?
The product we are using is Predict Ad Audience which helped us optimize our returns from advertising spend. It’s helps marketers by predicting customers likely to churn, customers with a high likelihood to purchase, conversion range, lifecycle stage and all that. We were told that PAA will help us improve our Returns on Ad Spend by targeting only those users who are most likely to convert, but we believed it when the numbers came through.
What do you dislike about the product?
We don’t fully understand how this works from a layman’s perspective, but it’s AI so it’s not as simple as it sounds. Overall, we are highly satisfied with this product, so not much to dislike.
What problems is the product solving and how is that benefiting you?
This particular product helped us segment our target audience more accurately by targeting only those with the highest possibility to convert. So, instead of blindly throwing money at the problem, we were able to focus our ad budgets for Facebook and Google more effectively. By targeting users who are more likely to make a purchase, we significantly improved our returns from ads.

    Pavel Z.

Great platform for renewed customer experience

  • January 30, 2020
  • Review provided by G2

What do you like best about the product?
We’re really impressed with the kind of personalization that we can deliver to our visitors. What makes this really insightful is the analytics we can get from each campaign and the many use case templates provided by Insider.
What do you dislike about the product?
We are very particular about our design but we find that there are limitations to how well we could integrate Insider’s web templates into our website.
What problems is the product solving and how is that benefiting you?
We were trying to find a solution that would not only enable us to improve our digital experiences for our users but also track and analyze our marketing campaigns. Insider was a right decision as the platform helped us do both easily. In our time with Insider, we’ve seen more engagement on our digital channels and a significant rise in our conversion rates online.

    Dominic O.

Great Product and Service from the Team

  • January 28, 2020
  • Review provided by G2

What do you like best about the product?
Great tool to activate and acquire customers. Provides great solutions to business problems and really good at sharing insights that helps to grow the business. Excellent customer support and very responsive to reported issues.
What do you dislike about the product?
Nicer dashboard tools would be good to have
What problems is the product solving and how is that benefiting you?
Activating and acquiring new customers with personalized experiences. Automate messaging and interactive lead collection and acquisition tools have helped us collect more leads which leads to customers. Also they help us reduce bounce rates on our website.

    Gökçe .

A Great Solution Partner

  • January 22, 2020
  • Review provided by G2

What do you like best about the product?
It is easy to create campaigns with no technical skills required. We also get access to other helpful tools such as support academy to find articles.
What do you dislike about the product?
It would be good to updolad CRM list into platform for all mobile web products.
What problems is the product solving and how is that benefiting you?
We use several Insider’s products to convert our visitors and improve engagement on our mobile web. The message box product helps to achieve conversion rate uplift more than %50.
Recommendations to others considering the product:
Insider is helping us target our users more effectively and efficiently. We are encouraging our customers for additional purchases with smart recommendations and architect product.

    Francesc J.

Superb all-in-one marketing personalization tool

  • January 21, 2020
  • Review provided by G2

What do you like best about the product?
Ease of use and ability to kill data silos by having several features in only one tool
What do you dislike about the product?
It is still an emerging company with a relatively new product that has some features missing
What problems is the product solving and how is that benefiting you?
Develop most of our marketing personalization projects and automating user journeys. Having all the information in one platform and team dedicated to using only one single tool

    Marketing and Advertising

Great tool for engagement and marketing

  • January 20, 2020
  • Review provided by G2

What do you like best about the product?
I appreciate the all-in-one nature of the platform. It’s a great platform for engagement across channels and has some relevant use case scenario for messaging like templates and notifications. We could also create personalized campaigns based on user behaviour.
What do you dislike about the product?
Small glitches that prevent us from getting insights on some campaigns. The partner team at Insider always sends them manually, but it would be great if we didn’t have to reach out every time.
What problems is the product solving and how is that benefiting you?
It’s a great platform for digital engagement and the results are clearly worth the cost. But it’s only as good as how much you understand about your goals. Consider evaluating your goals and current challenges, this will help you make the best out of the platform.

    Christiaan D.

Insider Mobile App Integration

  • January 10, 2020
  • Review verified by G2

What do you like best about the product?
The integration and setup were extremely simple. Using the platform is quite easy. Insider’s mobile app suite has all the features needed to improve user engagement within the app.
What do you dislike about the product?
Finding and filtering through multiple campaigns is not easy on the dashboard.
What problems is the product solving and how is that benefiting you?
We’ve been trying to improve conversions within our app. Using insider’s Mobile APP suite we were able to engage with our users effectively using personalised messaging and improve conversions.

    Betul S.

A truly remarkable and attractive experience for users

  • December 30, 2019
  • Review provided by G2

What do you like best about the product?
Insider’s Growth Management platform is just what a marketer needs to realize their key metrics. The platform works wonders in helping us realize key metrics across the funnel and optimizing our acquisition costs, improving our returns on ad spend and much more, but we were particularly impressed with their marketing feature developed for engagement - Instory, We saw a considerable rise in engagement with our Mobile Web users where were encouraged to discover products and add more items to their cart which eventually also translated into higher conversions.
What do you dislike about the product?
It would be nice to see more different design templates in order to make it look like a part of the website.
What problems is the product solving and how is that benefiting you?
In order to increase engagement in our website, we used Insider's mobile web suite to give a new experience to our users. We motivated our users to add relevant products when they are on the cart page. These actions we took with Insider's tool, generated an uplift in AOV.
Recommendations to others considering the product:
If you’re like us, looking to improve engagement on the mobile web, we highly recommend that you check out their full range of offerings for the mobile web features and segments during the POC. That way you know exactly what to opt for when cross-referencing with your business objectives

    Maciej M.

It actually works !

  • December 16, 2019
  • Review verified by G2

What do you like best about the product?
After using a bunch of online marketing tools I was really surprised that Insider delivers on their promise.
With many templates and loads of ideas from Insider staff we are delivering custom tailored communication to our customers.
With metrics visible in Google Analytics we can even perform A/B tests of our wildest ideas about our frontend
What do you dislike about the product?
In order to test the changes one makes in the panel, you have to remember to "generate" the new version of API.
They should automate this
What problems is the product solving and how is that benefiting you?
We Perform site personalization, push marketing, email marketing.
Really one of the best tool I have been using so far
Recommendations to others considering the product:
Just give it a try during POC period - Insider tool and team will surely proof their value.
We use most of Insider functions - some of them deliver a great value (push, recommendations, email, lead collections) ,and some of them gives a really nice touch to our website (InStories, Swipy).

Test, Test, Test - launch and retest
Thats the best way to get most of this tool

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