Asana
AsanaExternal reviews
10,018 reviews
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Real-Time Team Collaboration That Makes Work Smoother
What do you like best about the product?
We can collaborate with my team in real time, which makes working together much smoother.
What do you dislike about the product?
I think the notification system doesn’t work very well.
What problems is the product solving and how is that benefiting you?
Manual Process Fatigue
The Problem: Repetitive administrative tasks—like assigning a designer once a brief is submitted or moving a ticket to "Done"—drain productivity.
The Benefit: Through Workflow Builder and AI (Asana Intelligence), these steps are automated. For me, this means less "clerical" work and more time for "deep work." The AI can even summarize long comment threads or draft status updates, which is a massive mental energy saver.
The Problem: Repetitive administrative tasks—like assigning a designer once a brief is submitted or moving a ticket to "Done"—drain productivity.
The Benefit: Through Workflow Builder and AI (Asana Intelligence), these steps are automated. For me, this means less "clerical" work and more time for "deep work." The AI can even summarize long comment threads or draft status updates, which is a massive mental energy saver.
Organized Workflows, Easy Setup
What do you like best about the product?
I find Asana makes workflow much more organized and easier to manage. The layouts are so clean, which really helps. I like how easy it is to organize tasks and keep everything in one place. The initial setup was so easy, and that's something I really appreciated. Asana helps me stay organized by keeping all my tasks and deadlines in one place, which is incredibly helpful. I'd definitely rate it a 10 because, to me, Asana is the best.
What do you dislike about the product?
Some features feel a bit hidden at first, so it can take time to learn where everything is. I also think the mobile app could be more streamlined for quick updates on the go.
What problems is the product solving and how is that benefiting you?
I use Asana to stay organized, keeping all my tasks and deadlines in one place with a clean layout, making workflow easier to manage.
Seamless Project Organization and Communication
What do you like best about the product?
I really like Asana for its very streamlined process and how user-friendly it is. The different track capabilities and tagging features are also great, making it nice to reference other projects and tag different people to help comment on things.
What do you dislike about the product?
N/A
What problems is the product solving and how is that benefiting you?
Asana helps organize various projects and centralize communication for each one, allowing me to sort through similar projects historically and keep everything in one place.
Intuitive and Powerful, Yet Setup-Intensive
What do you like best about the product?
I like that Asana is intuitive right out of the box. Without much training, I can use the most simple features, and it's also extremely powerful and advanced if I learn how to use all of the available features.
What do you dislike about the product?
The setup is a little bit more involved and requires a lot more understanding of good project management and governance of how projects and tasks and business rules should be applied. Although they offer a lot of training to help you get the foundational understanding, if you're a small business owner, it may be a little daunting.
What problems is the product solving and how is that benefiting you?
I use Asana to manage a small team and keep track of personal tasks.
Great Ui and Customisable deadlines.
What do you like best about the product?
Asana makes it simple to see tasks, timelines, and ownership in a way that’s flexible and customizable.
What do you dislike about the product?
Reporting and automation are limited in basic plans; large projects can feel cluttered without proper structure.
What problems is the product solving and how is that benefiting you?
Task management is centralized; no more missed deadlines accountability is improved and teams are kept in line.
Easy-to-Set-Up Automation That Truly Helps
What do you like best about the product?
I like the automatic workflow, It is really easy to set up and then helps a lot
What do you dislike about the product?
All the notification emails I get when I set up boards
What problems is the product solving and how is that benefiting you?
It helps with monthly tour prep which in turns help that everything is taken care of before the tour departs
Intuitive Workflow Automation, Highly Recommended
What do you like best about the product?
I like how intuitive Asana is. It has an amazing amount of functions that work like a very well organized human brain, making it very easy to use, change, and set up. This helps automate workflows for different teams within the company and ensures that no tasks are missed. I also appreciate not having sticky notes everywhere and how brand teams can efficiently track what the e-commerce and creative teams are working on.
What do you dislike about the product?
If forms could have more adaptability so that they're not dedicated to categories that would be great. If they could be utilized for multi-projects and not be so rigid with categories.
What problems is the product solving and how is that benefiting you?
Asana automates tasks, eliminating sticky notes, and helps brand teams stay informed. It's intuitive, making it easy to set up and use.
Boosts Coordination but Challenging to Onboard
What do you like best about the product?
I like how Asana keeps me up to date with my desk and tasks, which is really valuable in my role as a program manager. It effectively assists me in coordinating with all my team members on the different programs we're running. Asana's features allow me to send updates and keep track of the programs my team members coordinate as collaborators.
What do you dislike about the product?
The swiftness of gelling with the platform. Even though there are videos that guide, sometimes you don't have time to go lesson by lesson. When we onboarded Asana, we joined the training, but some members were not quick to go back and maybe rewatch the videos. It would help if there was a prompt that notices underutilization of certain aspects of the tool and suggests videos to help optimize its use. The setup wasn't plug and play as it should be easy.
What problems is the product solving and how is that benefiting you?
Asana solves coordination challenges, improves tracking of activities, and allows us to report timely by viewing and addressing issues early.
Asana Became the Operational Backbone of Our Agency
What do you like best about the product?
Asana has become the operational backbone of our agency. For a small creative team managing 10+ active client accounts across video production, content strategy, and brand management, having a centralized task system with clear ownership and deadlines has been transformative. The project template functionality lets us spin up new client onboards fast with a repeatable structure, and the timeline view gives us visibility across overlapping production schedules — which is critical when we're juggling shoots, edit cycles, and content calendars simultaneously. It's also been key for keeping our pipeline organized as we've scaled from a solo operation to a five-person team.
What do you dislike about the product?
The learning curve for newer team members is steeper than it should be — getting contractors and part-time collaborators comfortable with Asana's project structures, custom fields, and views takes real onboarding time, which is a cost for a small agency that brings people on fast. The mobile app also feels limited compared to desktop; when I'm on set or between shoots, I want to quickly reassign or update tasks and the mobile experience feels clunky. I also wish there was a dedicated chat or messaging feature built into Asana — right now team communication lives in task comments, which buries conversations inside individual tasks and makes it hard to have broader project-level or team-wide discussions without jumping to Slack or text threads. The integration between Asana and tools like Google Drive and Frame.io could also be deeper — it's more of a link-drop than a true two-way sync, so we still end up bouncing between platforms to track deliverable status. For the price point, the reporting and dashboard features on the Business tier feel like they should offer more customization out of the box.
What problems is the product solving and how is that benefiting you?
Before Asana, our project management was scattered across group texts, Google Drive folders, and mental checklists — which barely worked when it was just me, but completely broke down once I started bringing on editors, a content strategist, and client-facing team members. Tasks would slip, deliverables would get lost between shoots and edit cycles, and I was the bottleneck for every status update. Since implementing Asana, we've been able to run 10+ active client accounts simultaneously across video production, content strategy, and brand management without things falling through the cracks. Every shoot, edit round, and content calendar has clear ownership and deadlines, which means I'm spending less time chasing updates and more time on creative direction — which is where I actually add value. It's also made onboarding new contractors dramatically faster because the project templates and task structures speak for themselves instead of requiring me to walk someone through everything from scratch. For a small agency that scaled from one person to a five-person team in under two years, Asana is the reason that growth didn't come with operational chaos.
User-Friendly Asana That Makes Even Mundane Tasks Fun
What do you like best about the product?
Asana is very user friendly and offers tutorials on how to structure it to best fit your needs. It's integration with other programs like Gmail is very helpful. Also, the "delight" feature is one of my teams' favorite things about the platform. It makes checking off even the most mundane tasks fun and rewarding!
What do you dislike about the product?
There are so many features that it takes a time investment in the tutorials to really be able to use it to it's fullest potential, a goal I have not yet reached. I don't necessarily dislike this, it is just an investment in time that has to be made to get the most from the platform.
What problems is the product solving and how is that benefiting you?
It is helping my team organize project management to help keep everyone on the same page. It assists greatly in communicating needs and deliverables and details for clarity.
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