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    Suzanne B.

We made the right solution bringing in Bynder as our DAM solution.

  • February 27, 2025
  • Review provided by G2

What do you like best about the product?
The Onboarding Team made it easy for us to get up and running. They had templates for us to think through how to structure our assets and meta data for searching. And we had regular meetings to keep us on track so we hit our launch date without issue.

Bynder is intuitive which makes it easy for our end users. It's fully customizable so we could set it up to fit how we work and how we search for assets. We've had a great adoption rate with the Marketing team and look forward to rolling it out to the rest of the company.
What do you dislike about the product?
We thought there was an easy solution to bring assets and metadata over from our previous DAM but that ended up being more work than uploading project by project so getting our assets into the tool took longer than anticipated.

I wish Bynder could convert to different file types on the fly so everyone can get what they need immediately without us creating and managing several file types for every asset.

I also wish there was automation on notification of expired assets to make the maintenance and compliance easier.
What problems is the product solving and how is that benefiting you?
We now have a central source of truth for all our marketing and brand assets. Everyone has direct access to the latest and greatest materials so there is no longer a need to search emails and servers for assets and hoping it's the most current. Assets are available without delay. And we no longer have permission or file size issues. It's saving all of us time!


    Marketing and Advertising

Well planned quick migration from previous DAM provider to Bynder.

  • February 26, 2025
  • Review provided by G2

What do you like best about the product?
I was very impressed with the sales discovery process where we learned about the product and what our migration would look like. The planning was thorough and the demonstrations we received were very impressive on product use cases as well as AI integrations. Our team had to migrate from a previous DAM provider to Bynder in three months. I knew it could be challenging, but the Bynder team met me every step of the way with a confident onboarding team. Our meetings were productive and the communication outside of meetings was professionally quick and thorough. Stephanie and Christina were awesome to work with. We now work with Sean as our customer success rep and he is also wonderful. Our team has been so impressed with the transition between platforms and for the very intuitive Bynder DAM. The adoption seems to be very smooth because the smart filtering used with our metadata taxonomy is instinctive, and the search capabilities are well designed. Onboarding our co-workers has gone smoothly so far and we have brought in all of our our clients as well. Another plus to switching to Bynder was the cost savings. Our team is very happy with the change.
What do you dislike about the product?
There are a few areas that need improvement with Bynder's capabilities. We can't view GIFs unless they are made public, and none of our assets are public for specific privacy reasons. We hope they will develop another way to view GIFs in the platform. Also, HTML5 can't be previewed in the DAM and this is helpful to test the asset before it is loaded to a site. We cannot impersonate another user's individual account to easily check to see if they have the correct content visibile in their permission level. Original file names can't be renamed in the software without uploading a new version with the correct name. After migration, our team has a large number of newly identified duplicates that we need to check on and review.
What problems is the product solving and how is that benefiting you?
We find the Adobe integration with LinkrUi has been helpful for pulling in assets from the DAM into a creative project. Bynder has been easier to onboard and train for users that simply view and download content. The Bynder migration and onboarding helped us build a more robust and intentional metadata taxonomy to establish successful smart filtering since we moved from a folder structure DAM.


    Annie P.

Excellent Onboarding

  • February 25, 2025
  • Review provided by G2

What do you like best about the product?
I think Bynder is a great tool! It is very intuitive for the users and admins. I like that the usage flow works similar to Google Images or online shopping so it is quick to understand for a new user.
What do you dislike about the product?
There are limitations for uploading/adjusting files. If I make an error in uploading, it is not always easy to bulk edit all metaproperties. It sometimes gets confused with filters, so then I have to change each asset manually. I think a warning or "ok" would be helpful to add when using Mass Uploader when it comes to adding new terms/meta-properties. I had a few times that a spelling error/typo caused a new field to be added without me noticing until doing a later QA.
What problems is the product solving and how is that benefiting you?
Bynder is allowing for a more centralized place for all creative assets to live. It is helping prevent users on other teams from editing or altering files and folders they shouldn't be using. It also helps us control user access to final files only so work in process files are not incorrectly shared. Bynder will also allow us to easily share and accept files from external partners.


    Food & Beverages

Setting up Bynder

  • February 22, 2025
  • Review provided by G2

What do you like best about the product?
Its searchability and easy of finding assets
What do you dislike about the product?
There’s not much to dislike about Bynder.
What problems is the product solving and how is that benefiting you?
Its allowing other teammates to find the correct asset in seconds without making requests from the asset creator


    Manufacturing

Exceptional onboarding experience

  • February 21, 2025
  • Review provided by G2

What do you like best about the product?
I was incredibly impressed with the onboarding process from Bynder - certainly the best of any onboarding experience I have had. Our onboarding team (Ben and Nicole) were awesome - they managed to cover everything and answer all of the many questions we had, even though we definitely threw them some curveballs! The end result is that I've found Bynder very easy to use, even though I'm not a user who's been historically familiar with using enterprise DAMs. I've been impressed by how many problems we can solve with Bynder, and am looking forward to implementing those solutions and streamlining some of our thornier processes.
What do you dislike about the product?
Because it can do so many things, it's tempting to try to do more than the use case requires. I do think that the only negative of the onboarding process was that, in their enthusiasm to share all of Bynder's cool features, the team sometimes would reach to find problems that didn't really seem to exist for our team. Without thoughtful administration, I think Bynder could turn into an overcomplicated monster that hinders its team more than helps.
What problems is the product solving and how is that benefiting you?
Previously to adopting Bynder, assets didn't have an official place to live, and the creative team had files stored, piecemeal, in various places that made sharing difficult or downright impossible. Bynder offers us a centralized place to store all of our digital assets, and we're able to easily share them with vendors or internal users while still keeping appropriate permissions in place.


    Semiconductors

Onboarding to Bynder

  • February 21, 2025
  • Review provided by G2

What do you like best about the product?
We're so excited to realize the benefits that Bynder is unlocking for our organization. The painpoints of not having a robust DAM have been present for quite some time, and we couldn't be more thrilled that we landed on Bynder as our partnering provider to solve these inefficiencies. Our onboarding experience with Nicole Carroll and Ben Purzak couldn't have been better in my eyes -- they bring new meaning to onboarding excellence and I'm pressed to even think of a comprobable experience I've had onboarding to a system/platform. The combination of their professionalism, expertise, and fun approach to the process made something that could have felt daunting actually feel fun. Couldn't recommend more, and can't wait to be expert users of the platform!
What do you dislike about the product?
Haven't run into anything we dislike yet!
What problems is the product solving and how is that benefiting you?
Asset storage, communication, distribution, and organization.


    Hospitality

Great DAM

  • February 14, 2025
  • Review provided by G2

What do you like best about the product?
Our company has had experience with multiple digital asset management (DAM) systems over the years, but switching to Bynder has been a game-changer. The implementation team was fantastic, ensuring a smooth transition and addressing any concerns we had promptly and efficiently.

Bynder’s product itself is fantastic. It provides an incredibly user-friendly platform that makes managing a large volume of digital assets a breeze. We’ve been particularly impressed with the AI image search and natural language search features—these innovative tools have been widely adopted by our end users, significantly improving their workflow and efficiency.

The Bynder team also does an excellent job of regularly releasing new features and updates, ensuring that we are always benefiting from the latest advancements. Overall, we couldn't be happier with our decision to switch to Bynder. It has truly transformed our digital asset management processes for the better.
What do you dislike about the product?
Some of the areas such as Bynder Studio need to be enhanced a little more than they exist today, but we're confident that the team is aware of our requirements and actively thinking about them on their roadmap.
What problems is the product solving and how is that benefiting you?
Solve the ability to manage a large amount of assets with license and usage rights.


    Primary/Secondary Education

The implementation team were great!

  • February 10, 2025
  • Review provided by G2

What do you like best about the product?
Bynder helps us keep all our assets in one place for easy access. The collection functionality is very useful and makes sharing content amongst teams and external partners effortless.

The implementation phase was painless, and we had great customer support throughout the experience. All our question were answered in a timely manner. We were able to establish all the required integrations with any assistance needed.
What do you dislike about the product?
The reporting module. Need to have access to more data and analytics.
What problems is the product solving and how is that benefiting you?
Bynder is helping us by taking our assets from being in multiple systems to one place of truth, and the teams no longer using outdated assets in marketing material.


    Sam I.

Top Tier Experience with Account Executive and Onboarding Manager!

  • February 07, 2025
  • Review provided by G2

What do you like best about the product?
Bynder is a phenomenal Digital Asset Manager. Its functions and features have met and exceeded all my expectations for a DAM, but more than the product itself, the true highlight has been the staff and community supporting it. Matthew Smith was a great Account Executive—always well-prepared, informed, and dedicated to answering all our questions, which gave us full confidence in the product and brand. Francine Rodriguez was a phenomenal Onboarding Manager. I cannot express how impressed I was with her knowledge, ability, and dedication to ensuring our success. She knew how to balance educating and prompting action with such grace. I have never had a customer support experience come close to what I experienced with her—she is truly the best!
What do you dislike about the product?
I’ve encountered a few hangups, such as issues with refreshing changes on the homepage, delays in thumbnail appearances while uploading, and some features that aren’t the most intuitive.
What problems is the product solving and how is that benefiting you?
Bynder has eliminated the frustration of lost assets, cluttered digital storage, and the headache of navigating an unorganized file system. It has made a huge difference by bringing structure, organization, and ease of use, allowing me to find what I need quickly and efficiently.


    Bethany H.

Does it's job but not as customizable

  • February 06, 2025
  • Review provided by G2

What do you like best about the product?
It's pretty easy to use. I like the custom fields option for metadata. Our team used it every day and it does integrate with a lot of tools since it has an open API. It was pretty easy to implement and the customer support was helpful in setting it up.
What do you dislike about the product?
Not as customized as I would have liked. The collections feature is nice but wish there was more of a folder structure to organize it.
What problems is the product solving and how is that benefiting you?
It did make it easy to dissmeninate a lot of assets at once and the custom permissions allowed us to have internal and external users that had access to only what they needed. It also reduced the amount of assets that were used outside of their intended purpose.