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    Richard M.

Best in class DAM

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
Ease of use and flexible in terms of media types
What do you dislike about the product?
Integration with our systems could be easier e.g. PIM
What problems is the product solving and how is that benefiting you?
Distribution of assets to Distributors and Salons / Stores


    Erika B.

Bringing Us Into the Modern Era

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
Bynder has been a game changer in organizing our assets and keeping quality control on our assets.
What do you dislike about the product?
The search functionality can be a bit tricky at times if users upload the assets in wrong.
What problems is the product solving and how is that benefiting you?
Having a centralized placed for all assets


    Financial Services

Great Product

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
Easy to navigate, workflow and asset bank is very customizable
What do you dislike about the product?
It is a very manual process to uploading and tagging. AI may solve this issue.
What problems is the product solving and how is that benefiting you?
Workflow
Asset Management


    Food Production

A holistic tool with many options, some more developed than others.

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
Bynder customer support (at least in the tier we pay for) is great! We get rapid responses and quick solutions. The DAM system itself is pretty flexible, and does all the things one expects a DAM to do. I also enjoy the constant improvements to the DAM: it's become such a slick tool over the past couple years. New integrations come down the pike every month, many of which are just in time to connect with the latest thing we've added to our martech stack or workflows.
What do you dislike about the product?
The biggest issue is that changes get made to the service without notification. The fact that regular hotfixes happen is great! The fact that they aren't communicated is terrible. The fact that we have to chat with our CSM to get updates, instead of getting them as regular emails, can be very frustrating.

The taxonomy management interface/module is also not great. It is difficult to use, and has some strange limits to it which just seem arbitrary. Seems designed for those that don't know how to do complicated things with taxonomies.
What problems is the product solving and how is that benefiting you?
Bynder helps us get assets to people around the world, ensuring brand continuity and speeding up the creation of marketing and sales content, packaging art, and supporting all our websites with images, logos, and icons. It also helps us control more sensitive assets, and aggregate assets from around the business to send to our archives and records department.


    Financial Services

Robust DAM with good integrations

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
* Figma / Adobe integrations
* Brand Guideline creation
* Customizable home page
* Bynder Studio for banner templates
* Easy to share files
What do you dislike about the product?
Bynder is a little slow to use at times. Load times are often sluggish. There is a bug we encountered when sharing brand guidelines which might cause confusion with vendors.
What problems is the product solving and how is that benefiting you?
It serves as a central repository for all of our brand assets that can be accessed by the entire company and external vendors.


    Sai J.

User-Friendly Digital Asset Management System

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
UI is so clean and minimal. Easy to navigate without excess information being displayed. Asset bank has self explanatory labels and filters, reduces the need for guessing when searching for assets. Print templates and Studio modules are game-changing for global brands trying to adhere to strict brand guidelines.
What do you dislike about the product?
A little bit of Adobe InDesign complexity in loading templates to Print templates modules, but this is counteracted with the ease of Studio. Could provide more in depth publicly available training content on Bynder help sites.
What problems is the product solving and how is that benefiting you?
Providing easy access to brand assets used daily by global marcomm teams.


    Carrie R.

Launch success!

  • November 12, 2024
  • Review provided by G2

What do you like best about the product?
I love how we've been able to configure Bynder in a way that works for our team. Based on other use case examples we saw, it seems what we were trying to do was a little more complex than most, but with the support of our AMAZING launch team we launched with just what we needed. I can't speak more highly of our launch team – they met with us regularly throughout our implementation process, explained every element, and answered as many questions as we had until we felt confident we understood. They brought in SMEs when needed and always followed up on our more complex issues. We launched not too long ago, and our users are finding the platform so easy to navigate to find the assets they're looking for thanks both to our own diligent planning/research but also the support of our Bynder Launch Team.
What do you dislike about the product?
Some of software terminology and UI feels more complex than it should – I imagine this is due to the ongoing innovation and addition of features/tools. At some point it would be great if they could pause making new features and reshuffle and rename the admin areas to make them a little simpler and intuitive. Fortunately this mostly doesn't trickle down to the end users, so their experience isn't impacted.
What problems is the product solving and how is that benefiting you?
We had files literally everwhere – sharepoint/onedrive, individual hard drives, project management sites – and Bynder is creating a single source of truth for our core brand assets, which includes content and paid media. Instead of having duplicates of files and version control issues, Bynder's excellent search and filtering increases the accuracy and speed of staff to be able to find what they need.


    Craig B.

An essential DAM ecosystem for our business

  • November 12, 2024
  • Review provided by G2

What do you like best about the product?
The first positive impressions began at the sales stage with the patience and demonstration skills provided by Kevin Penhouet who ensured Bynder could meet all our tool requirements and license needs within budget. We took our time and got it right!

Bynder meets all our expectations and right from the first moment of logging in you enjoy an extremely user-friendly experience with ease of navigation. Bynder DAM, along with Brand Guidelines and Workflow modules are a game changer for our global business as it allows all our users (over 4k) to have access at their fingertips to visual assets and documents they require on a daily basis. It creates a much more efficient way of working and encourages sharing and collaboration between our Business Units. It also requires minimum daily administration once the Taxonomy discipline is set up along with and all user access levels. Just as we wanted, the onboarding process was thorough and detailed to meet our complex needs. We are very grateful to the skills of Jade Rubio and Bjorn Burger for their expertise and for creating an enjoyable on-boarding learning process, answering all our questions and always providing solutions for all our requests. Now that we have launched, our internal and external users are positive about all the DAM features such as Sharing collections, Bynder Express and Workflow.
What do you dislike about the product?
All is very positive - it is such a user-friendly sytem that it is difficult to identify dislikes. The Knowledge Bank, Bynder Seminars along with the Bynder community make it easy to self-learn and quickly find your own solutions during the learning process. These facilities help build up confidence to administrate the site once the on-boarding period ends. We are currently in the process of connecting Optimizely, Wordpress and Sharepoint so at time of writing I cannot review this part of our Bynder Ecosytem intergration - hopefully they all connect smoothly.
What problems is the product solving and how is that benefiting you?
Bynder allows us to store all our global assets into one system making it a more cost effecient and user friendly experience for our internal and external users. Connecting all our platforms into one intergrated ecosystem is an essential benefit with Bynder at the heart of it.


    Richard A.

Bynder DAM review

  • November 11, 2024
  • Review provided by G2

What do you like best about the product?
The application has a neat user interface both for editors and visitors. This was the key factor in our due dilligence when comparing viable DAM vendors for enterprise usage in 2023.

Bynder has a strong commitment to serve both customers and partners; their Bynder DAM conference in Amsterdam in 2024 reassured me and others that Bynder is here to stay and well established to invest in new capabilities.

Another strong reason for us choosing Bynder was its ability to integrate with other applications, such as Sitecore CMS.

The onboarding and support from Bynder during the implementation phase has been very good. Now when ready to launch, we are dealing with the Customer success team and we have had continous support from the technical team when needed, eg regarding setting up SSO.
What do you dislike about the product?
Scaling up users and adding new Bynder products are quite expensive. Likewise, connectors to external applications are not cheap.
What problems is the product solving and how is that benefiting you?
We want to make sure that our media assets are efficiently and securely managed. Having them stored and accessible via APIs allows us to aspire for a "single source of truth" while also having a centralized location to assess files on the fly.


    Karie S.

Great Experience!

  • November 08, 2024
  • Review provided by G2

What do you like best about the product?
We appreciate the teamwork and support provided from the Bynder staff. They made it very easy to learn this new system!
What do you dislike about the product?
Mass uploader would be helpful to be included from the start, but we learned that along the way!
What problems is the product solving and how is that benefiting you?
Providing a large size storage location to easily share assets with others!