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    Wille W.

Robust yet intuitive DAM

  • August 22, 2025
  • Review provided by G2

What do you like best about the product?
The search and filtering options make finding assets easy - given the taxonomy and meta data input is done carefully. Creating and sharing collections is also very handy.
What do you dislike about the product?
The studio module did not fit our organization's needs.
What problems is the product solving and how is that benefiting you?
Managing thousands of individual marketing assets including images and videos is easier. Having the brand guidelines live on the site and being easy to update ensures everyone has access to relevant guidelines.


    Education Management

Bynder is constantly updating their products, meeting clients' needs and giving helpful resources.

  • August 22, 2025
  • Review provided by G2

What do you like best about the product?
Resources
Constant updates and new technology (integrations, AI)
Listening to clients' needs
What do you dislike about the product?
Support service seems overwhelmed and tickets are taking too long to be resolved, with no transparency as to when the ticket will be looked at.
What problems is the product solving and how is that benefiting you?
Single source of acquiring assets and guidelines in an international organisation with many agencies involved across the globe thus helping in achieving consistency of our brand use. Moreover, since all colleagues are aware of our Brand Hub (the Bynder DAM) they are also aware of who to contact within the organisation for creation of assets, thus helping us as a global Brand Team to have contact with colleagues around the world for their needs.


    Ann J.

Great success

  • August 21, 2025
  • Review provided by G2

What do you like best about the product?
The whole Bynder team - from our initial discussion about the product offerings through their implementation and onboarding - was so pleasant to work with and provided great support along the way.
What do you dislike about the product?
I see that it takes my team a while to get comfortable with the platform and a familiarity of use. This is something that I know will be resolved as they continue to use the system on a regular basis.
What problems is the product solving and how is that benefiting you?
Bynder is helping to streamline our asset organization and increase search optimization for our team. We are heavy content users so having a system like Bynder has helped create a better system for organization and use.


    Non-Profit Organization Management

DAM Good Product

  • August 21, 2025
  • Review provided by G2

What do you like best about the product?
Our organization uses Bynder as a national asset bank that allows our employees, volunteers, and partners to access the assets for various campaigns or resources that help promote our work. It is a one-stop shop for our users and is a beneficial resource for various user groups.
What do you dislike about the product?
We use the Studio module and find that one struggle is that the video output is not best for social media. However, the frame rate is not what is needed for sharing videos with media outlets in the United States.
What problems is the product solving and how is that benefiting you?
Customization of assets is key for us. With nearly 7,000 locations around the U.S., it is imperative that our teams can localize content specific to their community while keeping the content brand standard and consistent.


    Gabriela P.

Excellent product features and fantastic onboarding process & support

  • August 19, 2025
  • Review provided by G2

What do you like best about the product?
I like best about Bynder:
1) The level of detail Bynder reaches in its features. They've thought of everything, literally! And, I also love that they have a community of users that can propose new product features and get to vote on the implementation pipeline. It's amazing.
2) The Bynder user interface is so friendly and intuitive and just beautiful.
3) The Bynder onboarding process and support. Just WOW. The ~3-month onboarding journey is very well structured. The onboarding workbook is spreadsheet magic. And the two onboarding managers assigned to our account (Christina Solorzano and Andrea Metz) are simply the most charismatic and helpful people!
What do you dislike about the product?
So far, I don't dislike anything about Bynder.
What problems is the product solving and how is that benefiting you?
Consolidating in one go-to place all current, important brand assets that were previously housed in individual cloud-based accounts and hard to share externally.
Ease of searching and finding desired assets.
External sharing with agencies and vendors without needing an account.
Easy-to-reference and easy-to-use digital Brand Guidelines.


    Wil C.

Very thorough and well-guided process from pre-sales to handoff.

  • August 15, 2025
  • Review provided by G2

What do you like best about the product?
The product covered all of the functionality of a modern DAM. Features like being SaaS based, Advanced Analytics, and à la Carte components to customize to our specific needs. In addition to this, we had support from multiple, extremely knowledgeable resources.
What do you dislike about the product?
Some of the naming conventions of the products are not very intuitive and can cause some confusion. Specifically around the CX naming convention.
What problems is the product solving and how is that benefiting you?
We were looking to develop a centralized platform to manage our digital assets. The scope was to ingest data from all of our platforms with metadata tagging for search, retrieval, and version control. In addition, we wanted the ability to create workflows for content reviews and approval, in-depth compliance, and governance features for systems management, create a single source of truth for our brand identity, and improve searchability of all of our digital assets.


    Apparel & Fashion

A thorough and game-changing tool

  • August 14, 2025
  • Review provided by G2

What do you like best about the product?
Bynder has a mind-blowing amount of features and customization available. The flexibility and level of detail this platform allows will be a game changer for our organization. I also like how easy it is to search and locate assets. Before implementing Bynder, trying to find a particular asset was a time consuming and tedious task that brought dread and procrastination.
What do you dislike about the product?
The downside of the amount of features and customization available is that the learning curve for users/admin is quite steep. There are a lot of detailed steps involved to make sure you are taking full advantage of the platform and uploading assets in a thorough manner. We are a small team, so onboarding to Bynder took a lot of resources and bandwidth.
What problems is the product solving and how is that benefiting you?
Bynder is helping us organize assets for internal use and also helping us distribute assets to external dealers and reps. Before implementing Bynder, our assets were siloed across Google Drive, Dropbox, and harddrives between various team members. There was no one unified location for our assets, so locating and distributing/sharing items was cumbersome. With Bynder, we have one source - so everyone is on the same page - and one seamless way to distribute and share without having to rely on multiple avenues such as email, wetransfer, etc.


    Manufacturing

Just what we need and more

  • August 13, 2025
  • Review provided by G2

What do you like best about the product?
User experience - from sales to account management. We haven't officially launched and I'm already feeling like the adoption of Bynder by our teams is going to be so much smoother than our previous system. First, sales. It wasn't the stereotypical experience. I reached out to Bynder through research. Response from the team, with my multiple requests for demos for different stakeholders, they made it all happen. Second, kickoff and setup. I'm still geeking out from this whole experience because I love the guidance and I feel like I will succeed launching this. And the Type A part of my brain loves the structure, organization and process. Yes, they should make us feel successful because it's in their best interest, right? Okay, I get it, we already paid, so they got us locked in, but that didn't stop the team from slacking on our set up and following through on all of our questions and requests. Trust me, along with the number of demos I requested from sales, I requested even more meeting time changes during training. We're reaching launch and while I'm nervous because it's a new system, I'm psyched. Seriously stoked that we're launching with this. I can't thank our team enough. Paul, Francine, Anthony ... AMAZING!
What do you dislike about the product?
I'll let you know if I ever run into something.
What problems is the product solving and how is that benefiting you?
Organization, ease of use, adoption by our teams (haven't officially launch but I have high hopes), overall user experience.


    Electrical/Electronic Manufacturing

Excellent Customer Support- need improvement on integrations

  • August 13, 2025
  • Review provided by G2

What do you like best about the product?
The onboarding process was very smooth and easy. The Bynder team is very approachable, friendly, and professional
What do you dislike about the product?
The integration process is moving slower than expected
What problems is the product solving and how is that benefiting you?
Centralized Repository


    Manufacturing

My Bynder onboarding experience was smooth, efficient, and very helpful.

  • August 08, 2025
  • Review provided by G2

What do you like best about the product?
Ease of Use and Customer Support were great. This will be transformative for our company to find and utilize our digital assets. I love that there are a number of features to create customizations, and so many controls to make sure the right people have access to the right things. It is a lot to learn, but all easy to navigate.
What do you dislike about the product?
With so much customization, there is a lot to learn. I do think some areas could be more user-friendly, specifically, the home page set up.
What problems is the product solving and how is that benefiting you?
Before, all of our assets lived in folders, some of which were very organized, and some of which were note. These folders were on Sharepoint, different servers, hard drives, etc. Bynder creates a central repository to easly tag our assets to make them easy to find.