Data 360
Salesforce, Inc.Reviews from AWS customer
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Data Consolidation Is Great, But the Overall Experience Needs Work
What do you like best about the product?
Ability to consolidate data and create profiles
What do you dislike about the product?
Limited documentation for features and product capabilities. There are also many bugs in the software
What problems is the product solving and how is that benefiting you?
It helps me create unique profiles for customers.
Easy Access and Setup, But Duplication Needs Work
What do you like best about the product?
I like the ease of access that Salesforce Data 360 offers, it makes using the platform straightforward. I find the validation feature valuable, which supports my work effectively. The initial setup was easy for my team, which made the transition smooth.
What do you dislike about the product?
I find dealing with duplication a bit frustrating. There could be improvements in how duplicates are managed, specifically making it easier to merge them.
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 gives me an overview of a customer journey, helping with everything related to customers.
Comprehensive Data Management, but Needs Enhanced Integration
What do you like best about the product?
I like the zero copy feature. It helps me reduce historical data costs.
What do you dislike about the product?
I'd say the one to one, I guess, limitation. So one connecting only one data cloud to one Salesforce. Instance is a huge limitation. Ideally, being able to connect one data cloud to multiple Salesforce instances would be a major selling point.
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 helps by ingesting data from multiple sources, establishing data streams, unifying customer data for real-time insights, and enabling personalization at scale. It assists in connecting, matching, and resolving data with reconciliation rules, empowering us to analyze customers on a unified level.
Efficient Data Integration with a Hidden Cost
What do you like best about the product?
I like Salesforce Data 360 (formerly Data Cloud) for its ability to group and transform data, which is a powerful feature for us. Our legacy data is unstructured and not formatted consistently, so this capability to transform and map with Salesforce is really beneficial.
What do you dislike about the product?
Hidden cost
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to integrate legacy platforms, solve data mapping and structuring issues, and transform unstructured data to be consistent with Salesforce.
D360 Is Simple to Use and Easy to Implement
What do you like best about the product?
I think its much simpler to use, understand and even implement as compared to sfmc. I have been. Marketing cloud user and it has been a bit of challenge initially but D360 is easy
What do you dislike about the product?
Nothing much so far but we are currently comparing data segments from old system to mew D360 and it felt a bit time consuming
What problems is the product solving and how is that benefiting you?
Its solving my Loyalty cloud project implementation by pulling right data from for Marketing Cloud and SfLM customers
Unified View of In-App Chat, GenAI, and Crawled Content Data
What do you like best about the product?
We use it to surface our messaging and support in-app web chats, as well as GenAI data, and we’re also looking to use it for storing content from crawling. It lets us view and report on data coming from these different sources in one place.
What do you dislike about the product?
The data consumption is a bit tricky to navigate in terms of costs associations and detailed breakdowns between Prod and Sandboxes to triage usage.
What problems is the product solving and how is that benefiting you?
We use it to surface our messaging and support in-app web chats, as well as GenAI data, and we’re also looking to use it for storing content from crawling. It lets us view and report on data coming from these different sources in one place.
Great 360° User View, but Too Costly and Click-Heavy with a Buggy UI
What do you like best about the product?
Ability to connect data from multiple systems and create a 360 view of the users
What do you dislike about the product?
Cost. So much credits and quite not easy to analyze
Too many clicks. Buggy UI
Too many clicks. Buggy UI
What problems is the product solving and how is that benefiting you?
It provides a 360-degree view of customer data.
Unified 18 Legacy Systems into Salesforce with Data 360
What do you like best about the product?
Data 360 prompted me to get a data warehouse that helped me bring data form over 18 legacy systems in one screen in Salesforce
What do you dislike about the product?
Downside is basically the cost point of it
It makes it hard for no. Profit organizations to use data 360
It makes it hard for no. Profit organizations to use data 360
What problems is the product solving and how is that benefiting you?
Solving the biggest use case of customer data platform in Salesforce for our customer support reps
Powerful Analytics and 360 View, But a High Bar for Implementation
What do you like best about the product?
Obviously the analytics and 360 view it’s offering.
What do you dislike about the product?
It’s hard to implement with a lot of considerations and setup to accomplish. Fairly high bar to enter.
What problems is the product solving and how is that benefiting you?
Unifying data across a number of systems.
Efficient Data Centralization and Organization Made Easy
What do you like best about the product?
Efficient method to centralize and organize data.
What do you dislike about the product?
It can be intimidated given the number of options and features available.
What problems is the product solving and how is that benefiting you?
Allows bringing in 3rd party sources data and integrate into Salesforce
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