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Excellent tool, constantly improving
What do you like best about the product?
Crossbeam allows us to easily compare our Customer, Prospect, and Opportunity data with our Partners. It significantly saves us time by matching up the data automatically vs. manually and allows us to have secure information flow without worrying about oversharing data with our Partners.
What do you dislike about the product?
Although Crossbeam constantly makes improvements, the reporting tool is lacking. When Partners make changes in their Populations (Say they remove and create a new Customer population) this does not automatically update our reports or trigger a notification to know something has been removed. There's also no Dashboards or any visuals that can be created and no way to connect to PowerBI
What problems is the product solving and how is that benefiting you?
They have made updates on how the tool receives the data from Google Sheets, so if I delete a row (say one row is no longer a customer) it will remove it from my populations. I can also see they have created new warnings for duplicate records and are working on logic to remove these - will be interesting to see how they resolve this as we may still want those duplicates to show (i.e we have to accounts for two subsidiaries with the same website, they aren't necessarily duplicates and the Unique ID should be taken into account)
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Best tool to show partnership value in seconds
What do you like best about the product?
I'm a huge fan of how easy it is for our partners to get their customer/prospect populations up on crossbeam and be able to immediately show them how many of their current customers use our platform.
What do you dislike about the product?
I have no actual dislikes of the service itself, but if I'm being picky, it takes a while for the exported report to show up in my inbox regardless of how many overlaps there are. And the email just includes a link back to the website. It just feels clunky compared to other export experiences.
What problems is the product solving and how is that benefiting you?
Crossbeam is solving the mystery of whether or not a data provider will be successful in our Marketplace. They are able to see which of their customers and prospects are already using Snowflake for their data warehousing needs.
Intuitive, reliable, and great support
What do you like best about the product?
Lots of features on free version makes it easier to persuade partners to initially join and share.
What do you dislike about the product?
For large companies, there's no insight into which division or geography is using it, teams we work with at those partners are often unaware of their use or who their Crossbeam admin is for getting info.
What problems is the product solving and how is that benefiting you?
Our channel partner lead is finding great value in pre-contract negotiations, just to assess the potential of the relationship and to close the partnership deals.
Great tool for account mapping with your partners
What do you like best about the product?
Easy & user friendly UI, great support from the crossbeam team, easy to onboard new partners
What do you dislike about the product?
Nothing to dislike! I really enjoy working on Crossbeam!
What problems is the product solving and how is that benefiting you?
Easy and quick account mapping with partners, quicks wins in identifying joint clients, opportunities and prospects, creating a joint business plan is much faster! No need for spreadsheets!
more help
What do you like best about the product?
helpful is the use of UI for various purposes
What do you dislike about the product?
the complexity to find help for topics we working on
What problems is the product solving and how is that benefiting you?
account mapping is essential for partnerships , we are able to identify new leads with partners
Must-have for B2B partnership professionals
What do you like best about the product?
Working as a modern partnership professional without CrossBeam is like flying blind. The central concept of CrossBeam is the ability to share confidential customer data with prospective and current partners in a secure and controlled manner. This is an absolute game-changer as it allows you to gain access and visibility into data and information that was previously off-limits. Before CB, I was using excel spreadsheets and complicated programs to gain access to this type of information. Now, with the visibility that CB provides, it empowers our entire GTM approach with partners as we uncover commonalities/differences in accounts, business units, segments, markets etc. I couldn’t do my job without it.
What do you dislike about the product?
Overall the platform is very user-friendly, but there are some aspects of UI/UX that could be improved.
What problems is the product solving and how is that benefiting you?
CB is solving the problem of data sharing and collaboration in the partnerships space. Their account mapping and reporting features allow users to access previously coveted customer lists and data, allowing businesses to better understand potential outcomes and ROI from partner-related activities and motions. Their new Sales Edge feature seems to be solving the second pain point of easier collaboration between reps.
APAC for Crossbeam
What do you like best about the product?
I like the functionality of seeing overlapping accounts. Its good that a lot of my partners already use crossbeam.
What do you dislike about the product?
The UI could be a bit userfriendly, sometimes it gets confusing especially if my partner shares mutliple listings with me. It would also be great to see a list of accounts that are current customers of my partners that are not in my database and vice versa.
What problems is the product solving and how is that benefiting you?
Having an overview of overlapping accounts identifies opportunities.
Crossbeam grows my ecosystem with ease
What do you like best about the product?
Saves all those spreadsheets across various locations and more saves the hassle of chasing other people to look up account alignment.
What do you dislike about the product?
Nothing, I just need to get my partners onboarded, which Crossbeam make really easy to do, and free.
What problems is the product solving and how is that benefiting you?
Save time chasing other alliance managers who are busy to look up the account, AE, ISR, and provide that information for me to enable co-sell, cross sell, upsell.
Incredibly valuable data source for identifying partner-led opportunities
What do you like best about the product?
Crossbeam is super valuable for companies with many potential integrations partners because it allows us to see who complementary tech partners are already working with and who we can potentially target together for co-sells.
What do you dislike about the product?
This is likely more of a result of data hygiene in our CRM/partner CRMs, but they are often duplicates in overlap counts so numbers aren't always accurate.
What problems is the product solving and how is that benefiting you?
Crossbeam allows us to see which companies that we work with and are prospecting are also working with or are being prospected into by other companies that we partner with.
Collab
What do you like best about the product?
Insights on partners and options for strategies
What do you dislike about the product?
Not accurate and lot of duplicates that damage the value of the platform
What problems is the product solving and how is that benefiting you?
Not solving anything, however allowing the business to define stratagies
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