Outreach Sales Execution Platform
OutreachExternal reviews
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Outreach perspective from the front lines
What do you like best about the product?
The pre-scheduling of emails to go out later on down the road. This is super helpful when you get pushback from prospects asking for you to follow up in 2-3 months time and since the emails automatically go out I don't need to add additional check-in tasks in Salesforce.
What do you dislike about the product?
The mass sends and the fact that sometimes emails still go out to people even if their emails have already bounced. Sometimes things get messy when you link accounts back to salesforce - especially when people switch comapanies + roles. It's difficult to clean up all the accounts/contacts in both systems. Would be nice if this synced between systems.
What problems is the product solving and how is that benefiting you?
Sales enablement. Outreach allows us to reach a ton of people in a much more automated way. Imagine having to send out 50-100 emails a day without some sort of automation.
Simple and Intuitive
What do you like best about the product?
There is a lot I like about it outreach but something I've been using a lot lately is the Urgent option on call backs
What do you dislike about the product?
Honestly, I really like it and haven't had anything to complain about at this point
What problems is the product solving and how is that benefiting you?
Organization and work flow. I always know where I am and who I need to contact next.
Recommendations to others considering the product:
Must have.
I've loved using outreach because of the easy user platform and it's extremely intuitive.
What do you like best about the product?
I love the additional information given about each of the prospects. I love being able to see location, weather and synced Linkedin information on the prospect. It gives me a lot of relevant information to break the ice with possible clients.
What do you dislike about the product?
I don't know how much of this is an Outreach issue but every now and then there are issues syncing with some of the other programs I use. For example, I'll sometimes have issues with syncing to the weather.
What problems is the product solving and how is that benefiting you?
I'm in a position where I'm taking care of all of the account development benefits of the company. It's easy to put prospects into a sequence as well as set follow up tasks. It's been so helpful to have it organized!
Recommendations to others considering the product:
I've used a number of different platforms for sales engagement and I've never been more satisfied using Outreach.
I love Outreach! Its very easy to use and makes my job easier.
What do you like best about the product?
Ease of use, reporting and tracking of calls, emails and tasks. Outreach also makes it very easy to sequence email campaigns and track opens and bounces.
What do you dislike about the product?
I have no complaints. This product is very easy to use and work in. Support is always quick to assist with any site issues and promptly responds and keeps us update.
What problems is the product solving and how is that benefiting you?
Creating tasks call lists for follow-up with potential customers. Easy dialing system and call tracking.
Recommendations to others considering the product:
Highly recommend Outreach.
Great tool for reaching quality leads at a high quantity with your messaging.
What do you like best about the product?
The tracking capabilities and how easy it is to create templates and sequences to test.
What do you dislike about the product?
That a lot of the auto sequence emails find the spam folder of the person you are reaching out to.
What problems is the product solving and how is that benefiting you?
I am on a sales team using Outreach to reach prospects. The benefits have been higher open and response rates.
Strategic Business Development
What do you like best about the product?
A/B testing for templates! Templating in general is very helpful to ensure you don't lose track of prospects.
What do you dislike about the product?
Clunky UI at times, and things like email scheduling can get messed up. But the benefits outweigh the drawbacks.
What problems is the product solving and how is that benefiting you?
To implement an outbound strategy for a very large company, follow these steps:
1. **Define Objectives**: Clearly outline what you aim to achieve with your outbound strategy, such as increasing brand awareness, generating leads, or boosting sales.
2. **Identify Target Audience**: Determine who your ideal customers are. Use data to segment your audience based on demographics, industry, and behavior.
3. **Develop Messaging**: Craft personalized and compelling messages that resonate with your target audience. Ensure consistency across all channels.
4. **Choose Channels**: Decide which outbound channels to use, such as email, phone calls, social media, or direct mail. Consider where your audience is most active.
5. **Leverage Technology**: Use tools like Outreach to automate and streamline your outbound efforts. This can help manage campaigns, track interactions, and analyze performance.
6. **Train Your Team**: Ensure your sales and marketing teams are well-trained in using the tools and executing the strategy effectively.
7. **Monitor and Measure**: Use metrics to track the success of your outbound efforts. Key metrics might include response rates, conversion rates, and ROI.
8. **Iterate and Improve**: Regularly review your strategy and make adjustments based on performance data. Experiment with different approaches to optimize results.
By following these steps, you can build a robust outbound framework that enhances your company's reach and effectiveness in engaging with new prospects.
1. **Define Objectives**: Clearly outline what you aim to achieve with your outbound strategy, such as increasing brand awareness, generating leads, or boosting sales.
2. **Identify Target Audience**: Determine who your ideal customers are. Use data to segment your audience based on demographics, industry, and behavior.
3. **Develop Messaging**: Craft personalized and compelling messages that resonate with your target audience. Ensure consistency across all channels.
4. **Choose Channels**: Decide which outbound channels to use, such as email, phone calls, social media, or direct mail. Consider where your audience is most active.
5. **Leverage Technology**: Use tools like Outreach to automate and streamline your outbound efforts. This can help manage campaigns, track interactions, and analyze performance.
6. **Train Your Team**: Ensure your sales and marketing teams are well-trained in using the tools and executing the strategy effectively.
7. **Monitor and Measure**: Use metrics to track the success of your outbound efforts. Key metrics might include response rates, conversion rates, and ROI.
8. **Iterate and Improve**: Regularly review your strategy and make adjustments based on performance data. Experiment with different approaches to optimize results.
By following these steps, you can build a robust outbound framework that enhances your company's reach and effectiveness in engaging with new prospects.
Recommendations to others considering the product:
It's such a big help.
Sales Automation and Templates
What do you like best about the product?
Effective to easily build templates for frequently used emails in a closing role.
Additionally, SDRs can utilize it for campaigns.
Additionally, SDRs can utilize it for campaigns.
What do you dislike about the product?
I think the UI could be improved to make it easier to navigate and create new templates. Would be useful to have a bar on top rather than the side so I can always see when emails are being opened, by who, and where they are located.
What problems is the product solving and how is that benefiting you?
Saving time sending emails, creating library of most effective emails. Collaborating among sales team to share best practices.
Good tool for prospecting
What do you like best about the product?
I like the ability to customize sequences, A/B test subject lines, track views, and integrate with Gmail.
What do you dislike about the product?
Sometimes the formatting can get a little wonky when adding screenshots, but the review capabilities usually help catch it before it goes out to prospects/customers.
What problems is the product solving and how is that benefiting you?
1. Prospecting at a large scale
2. Getting the company name out
3. Understanding what messaging is resonating, so you can make changes quickly
2. Getting the company name out
3. Understanding what messaging is resonating, so you can make changes quickly
Recommendations to others considering the product:
Good tool to integrate into your daily sales motion - e.g. pipeline generation
Great experience for outreach to prospects!
What do you like best about the product?
I like the ease of uploading contacts and organizations to send bulk emails out. Additionally, the sequences are very easy to create and view the reporting of the prospects.
What do you dislike about the product?
There are a lot of different places where information is stored and a lot of manual labor has to be done with the information. Also, I don't like that when you click into something it takes you into something else and then when you go back (when you upload the lists) it then doesn't take you where back to where you started.
What problems is the product solving and how is that benefiting you?
Integration into a lot of different things..the salesforce integration is fairly new and there are a lot of kinks.
Good outreach campaign platform, but still has room for growth
What do you like best about the product?
The platform is pretty user friendly and the Outreach tutorials are a great assist for any questions along the way.
What do you dislike about the product?
There is no overview schematic to visibly see your contact engagement. Sort of like a heat map, users should be able to view their sequences on a calendar/timeline, across multiple or individual sequences, all throughout the outreach campaign.
What problems is the product solving and how is that benefiting you?
Constant contact with leads
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