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External reviews

298 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Mikeala W.

Great to publish training modules

  • April 04, 2018
  • Review verified by G2

What do you like best about the product?
It is very easy to customize and collaborate on this platform to generate creative content. Good WYSIWYG interface. I love the JSON support to back the data as well.
What do you dislike about the product?
Very bad functionality to be able to edit and re-upload the pre-existing content. The templates are limited and it has a very basic editor.
For the features provides, it's extremely expensive and buggy.
What problems is the product solving and how is that benefiting you?
I have used to to generate training modules for new employees. It has helped us in reaching out to them by making the process easier and has made the content more interesting.
Recommendations to others considering the product:
Although they have a good ideology and layout, I feel that the whole software just needs a bit of overall help.


    Apparel & Fashion

An easy to setup and use CMS

  • April 03, 2018
  • Review verified by G2

What do you like best about the product?
The admin interface is fairly easy to use and understand. It's also well featured and easy to bulk do some tasks. It's great that you can create multiple spaces so that you can have test space for testing data easily and it's easy to switch between. The documentation for using the API is fairly accurate which is helpful for engineers.
What do you dislike about the product?
Their API rate limits are on the low side particularly for the Content Management endpoint. When running a bulk update via their API, we have to throttle the rate quite a bit. I'm not sure if that's more because we are on a cheaper plan though. The admin interface can get a bit cumbersome to use particularly when editing nested referenced objects.
What problems is the product solving and how is that benefiting you?
A fast delivery and easy storage of content that can be managed by Marketing but be defined by Engineering if need be.


    Tyler R.

Useful GUI for a web site data model

  • March 27, 2018
  • Review verified by G2

What do you like best about the product?
Straightforward interface that is easy for most any team member to use when needed.
What do you dislike about the product?
Markdown text is difficult to read when trying to edit within the GUI. Not awful, but can be tiresome after awhile.
What problems is the product solving and how is that benefiting you?
We use Contentful to house our database model and objects. It stores our content, easily delivers info to JSON files, and hooks into S3. Pretty simple to make updates, but, for the complexity of our web app, we have to do a lot of backend work that, often, needs a person to go through and update.

However, we developed an API that syncs content from 3rd party documents that now updates our Contentful instance when content areas are unequal. Definitely useful in that way.

TLDR: Contenful is simple for most end users to get the basics, advanced for developers to use for data models, and delivers data to JSON and servers quickly and efficiently.
Recommendations to others considering the product:
Contentful is great if you have what seems to be a special case for data management relative to a web app. We're able to implement any programming language, and that would be a pain with some other CMS options. Our data is intricate and the web app is only used by about 350 users per month, so we'll see how it does @ scale.


    Vladimir K.

Sleek to use and really flexible to configure

  • February 15, 2018
  • Review verified by G2

What do you like best about the product?
The flexibility of configuration, one can say there is real freedom of shape around your data. O also like their pay-as-you-expand mechanics. They give a pretty reasonable free usage limit and you can gradually expand beyond that with small monthly fees. If not for that - we'd probably won't buy the typical tiers. In the sense that we manage sites content and application content there. If it was not for the flexible pricing for sure, we might end up writing custom code and database for the storage. But here the value/price is balanced.
What do you dislike about the product?
Search and slicing the significant number of content pieces is pretty nasty, but they are continually tackling and improving that stuff.
What problems is the product solving and how is that benefiting you?
We manage three websites data and some parts of our application content there. We were able to provide Marketing team with the easy interface to maintain and build the site. At the same time, we were able to keep design consistency because they can add only the content.


    Non-Profit Organization Management

Great product that has revolutionised our website

  • January 30, 2018
  • Review verified by G2

What do you like best about the product?
Contentful is super flexible from a development aspect, however it is still super simple from the standard content user. The roles and users features are really powerful. We've been able to only show the relevant content types to the relevant users which has streamlined a lot of our previous web processes.

Being able to create your own content types from the ground up has really revolutionised how we approach managing our content.
What do you dislike about the product?
We haven't found a way to create a streamlined contentful development/staging environment. There are options of having multiple spaces but then that would cause adding content twice. There is a preview API however we haven't had a lot of success with it with our current tech stack. However as Contentful is so flexible it is probably more a reflection on us not being able to work out a solution.
What problems is the product solving and how is that benefiting you?
Our previous CMS was incredibly bulky and slow. By switching to a the Contentful static site JAM stack we were able to dramatically reduce page load times, increase our conversion rates and save a lot of money on licensing and running costs associated with the previous website.

The previous CMS was written in a proprietary language which made finding people to work on it was very difficult. The flexibility of Contentful has made it easy for us to bring our website in line with the rest of the languages used within the organisation and made it very easy for developers to work on it.


    Non-Profit Organization Management

Contentful is the best way to distribute your content across all systems

  • January 18, 2018
  • Review provided by G2

What do you like best about the product?
I love how easy it is to use their api and create content model with such ease. Their UI/UX is amazing and it saves us so much time.
What do you dislike about the product?
I don't really have anything that I dislike about Contentful.
What problems is the product solving and how is that benefiting you?
We have a lot of content that needs to be distributed into multiple platforms. Contentful's API allow us to fetch data with their API through all sorts of platform.
Recommendations to others considering the product:
If you are considering distributing content to multiple sources, Contentful is a must service to have.


    Information Technology and Services

Better than no CMS, but lacks a lot of basic functionality

  • October 17, 2017
  • Review verified by G2

What do you like best about the product?
Definitely seems like a more developer-friendly tool, and integrates well into our deployment workflow. The modular approach to content is an interesting one, and for certain types of websites it would be a killer feature.
What do you dislike about the product?
From the editor's perspective, Contentful is maybe a bit TOO developer-friendly, as it lacks a lot of the basic features that I look for in a CMS.

While it may be highly configurable, it puts the onus on me to repeatedly ask our development team to add or change things at a platform level, rather than giving me the ability to do so myself. Instead of empowering my team to do more without the intervention of the dev team, it's simply changed the nature of our requests to them.
What problems is the product solving and how is that benefiting you?
We didn't have any CMS in place before, so having one now has made posting and editing content easier for us. The biggest benefit is that the learning curve for Contentful is pretty low, so it's pretty easy for us to onboard new members of the team.
Recommendations to others considering the product:
Do your research before you invest time in set up. For a mostly technical user base that can tweak and refine on an ongoing basis, Contentful might be a great option. For an organization with more robust editing needs, it may fall a little short.


    Darian R.

A Modern, Cloud Based Data Driven CMS

  • March 30, 2016
  • Review verified by G2

What do you like best about the product?
I love that contentful makes it straightforward and simple to get started creating data and data entries in no time. I went from signing up to building an app in about 2 days!

While Contentful is simple to start there is quite a lot of depth. I like that contentful is largely platform agnostic and you can implement the data on any platform you want.

Contentful is affordable compared to other products I evaluated which means it is practical for small and medium businesses as well as large and huge.
What do you dislike about the product?
While contentful gives you amazing flexibility, the responsibility lies solely on you to develop your app. There are APIs for content display and content editing, but you are on the hook for developing your functionality.
What problems is the product solving and how is that benefiting you?
Data management and business apps
Recommendations to others considering the product:
Cloud CMS