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The all encompassing CRM tool
What do you like best about the product?
Braze allows you to speak to your users at any point during their lifecycle through all types of messaging with a high level of personalization
What do you dislike about the product?
The reporting that braze provides is not the easiest to digest.
What problems is the product solving and how is that benefiting you?
With Braze, we are able to send personalized messages to users based on actions they have taken or not taken - they are the best platform for engaging users during their entire lifecycle.
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Braze always has your back!
What do you like best about the product?
I can't put enough emphasis on how helpful the Braze support team has been throughout my journey to learn Braze. Each time I've reach out with questions they've been fast to reply, polite and very professional in how they've approached my questions. Through my interactions with these amazing people I've learned how to self-diagnos many of the complex events I encounter when attempting to build a sofisticated canvas. My biggest thanks to the support team and specifically our success manager Noam who keeps pushing and supporting me to evolve with Braze.
What do you dislike about the product?
I do miss a better way to visualize content in a canvas. It would be amazing to just hoover over a step and see the content within the specific step.
What problems is the product solving and how is that benefiting you?
With Canvas we can build very advanced flows of communication which also makes it possible to create a sophisticated multichannel communication strategy. The report builder / funnel reports are also great for seeing results from campaigns/canvas.
Great tool that helps you achieve your goals
What do you like best about the product?
It is a very user-friendly tool. You do not have to have a technical profile to handle it because it is very intuitive. In addition, it has many features such as intelligent channels and timing or audience paths that help you optimize your campaigns.
What do you dislike about the product?
I am not very used to using the reporting functionality because I think there are opportunities for improvement.
What problems is the product solving and how is that benefiting you?
We are improving the segmentation of the impacts to send each user communications with relevant information for them, at their best time and through the channel they want. In this way, we optimize our communications but also the results. We are also automating many canvases so that we do not have to spend time on execution but strategy and subsequent analysis.
One of the most caring and best in class marketing tool
What do you like best about the product?
Braze helps us to be closer to our clients in various ways which is essential in a startup. The support team is amazing and helpful and the account managers are truly working towards the same goal as you - they want you to succeed. The various messaging channels and data that Braze provides help us build global messaging and promotional campaigns with ease.
What do you dislike about the product?
Some logic decisions and exceptions in Canvases could be improved.
What problems is the product solving and how is that benefiting you?
We are successfully communicating with every user out there with sophisticated messaging whether it's an active user, an inactive user, a not converted user or just someone browsing - Braze allows us to communicate with them efficiently and easily.
Recommendations to others considering the product:
Braze gives you all the possibilities to be vocal with your users, segment your users, see how your users react and act accordingly. You can automate all of your communications and make even the hardest automations possible with the help of your engineering team. Creating specific reports and measuring conversion events is also really easy. You always have room to improve, test and improvise. If you're running out of ideas don't worry because your account manager is there for you and gives you a lot of new tactics and ideas to further increase your efficiency.
Great cross-channel marketing platform
What do you like best about the product?
- Real-time data capabilities + Segmentation and Personalisation
- Channel variety and customisation level (email, push, in-app / web messages, content cards etc.) + integration with Google / Facebook
- Customer support & client success
- Reliability
- Integrations
- Amazing product roadmap + always coming up with new features
- Some basic AI/ML features (intelligent timing, intelligent channel selection, churn models etc.)
- Channel variety and customisation level (email, push, in-app / web messages, content cards etc.) + integration with Google / Facebook
- Customer support & client success
- Reliability
- Integrations
- Amazing product roadmap + always coming up with new features
- Some basic AI/ML features (intelligent timing, intelligent channel selection, churn models etc.)
What do you dislike about the product?
- In places, it still feels like it's optimised specifically for mobile / apps (particularly on reporting)
- Reporting UI is still not the best in class, but can't be faulted for integrations with other powerful BIs where engagement and business metrics can be put together
- Reporting UI is still not the best in class, but can't be faulted for integrations with other powerful BIs where engagement and business metrics can be put together
What problems is the product solving and how is that benefiting you?
- Unified cross-channel comms - marketing & lifecycle --> right message, to the right customer, through the right channel at the right time.
- Real-time data management
- Real-time data management
Great for sending mobile comms
What do you like best about the product?
Simplicity and capabilities to test and iterate
What do you dislike about the product?
Sometimes y don't find the functions I would like to
What problems is the product solving and how is that benefiting you?
Communicating with subs regularly
Fantastic flexible, multi-channel CRM platform
What do you like best about the product?
- All possible channels, all in one tool
- Sophisticated platform with multiple tools for multivariate testing, intelligent selection etc
- Integrations with multiple partners
- Reporting available via API and Braze Currents
- Sophisticated platform with multiple tools for multivariate testing, intelligent selection etc
- Integrations with multiple partners
- Reporting available via API and Braze Currents
What do you dislike about the product?
Limited support for customized email and in-app templates. One requires technical knowledge to be able to leverage fully the power of the platform.
As with all other platforms, need to get engineering and product support to make the most out of it (reporting, automation etc).
As with all other platforms, need to get engineering and product support to make the most out of it (reporting, automation etc).
What problems is the product solving and how is that benefiting you?
- Saved the CRM team a huge amount of time by automating recurring campaigns
- Enabled us to test multiple channels and messaging to engage our users at best
- Enabled us to test multiple channels and messaging to engage our users at best
Most intuitive CRM platform out there!
What do you like best about the product?
- Segmentation capabilities
- Intuitive reporting & messaging capabilities
- Powerful personalization technologies like liquid, connected content, etc.
- Intuitive reporting & messaging capabilities
- Powerful personalization technologies like liquid, connected content, etc.
What do you dislike about the product?
I- Currently a bit disconnected with how campaigns & canvas work together.
What problems is the product solving and how is that benefiting you?
- More integrated CRM strategy. We have been able to execute a way more robust CRM lifeycle campaigns using Braze.
Great onboarding support
What do you like best about the product?
Braze provided excellent support to Mode to get us up and running on their excellent platform, looking forward to getting all the elements on offer fully operational to delight our customers.
What do you dislike about the product?
I disliked nothing from a Braze perspective. The toolset is fantastic, our implementation could have been better
What problems is the product solving and how is that benefiting you?
Replacing our rather useless existing CRM solution as we move into the next stage of the Mode plan.
Recommendations to others considering the product:
Make sure your internal team or SI is up to the job.
Braze is a professional and an amazing platform
What do you like best about the product?
Braze is a fantastic platform for personalization and segmentation. It's pretty easy to create unique messages using user's data, events, and information to offer a personalized journey.
What do you dislike about the product?
Braze doesn't offer dimension or fact tables. This kind of data storage could improve how we use data to create personalized messages for our users.
What problems is the product solving and how is that benefiting you?
- Segmentations
- Multichannel comunication
- Personalized User's Journey
- Data-Driven Decisions
- Multichannel comunication
- Personalized User's Journey
- Data-Driven Decisions
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