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I'm a fan of Braze (from a 15+ year veteran of the Marketing Automation space)
What do you like best about the product?
I like continuous innovation and updates.
What do you dislike about the product?
I don't love their in-platform reporting.
What problems is the product solving and how is that benefiting you?
So much can be accomplished with Braze, from multi-channel communications to an unlimited ability to personalize and customize. And that doesn't even touch on all of the partners seamlessly integrating with Braze to help in whatever areas you seek to have even more capabilities with.
Recommendations to others considering the product:
Braze is a cutting-edge platform on the rise. This Marketing Automation tool is not something that's been built to sit; rather it is being upgraded and added to constantly to create an incredible experience for companies leads and customers. It integrates across a variety of channels and has relationships with a ton of partners. They focus on their area of expertise and bring in the right partners to make it work even harder for you. Their customer service is best in class, and their training is enjoyable and accessible.
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Braze Benefits
What do you like best about the product?
I like the LAB courses and the access you have to the whole team. It's not just your CSM, but access to Product and Engineering as it relates to early access and responding to feedback. On more than one occasion a suggestion I've made has come to life in Braze, and in lots of cases someone from the Product team will schedule a call to walk through an idea or new project. The team at Braze iterates on things quickly and really listen to their customers. They also continue to add useful features that I didn't even think to ask for.
What do you dislike about the product?
I wish there was an easier way to remove contacts that you no longer want to message, and I wish there was a bit more flexibility with targeting options. I also wish in-app messaging was more straightforward in general.
What problems is the product solving and how is that benefiting you?
We're able to communicate with our users via multiple channels and meet them where they're at. I'm an email marketer by trade, but we've started using push more often as a result of Braze, and in-app messaging is a key channel for us now. Braze has made omni-channel messaging easy. Our next step will likely be SMS.
A*** Braze sets your business up for exponential growth
What do you like best about the product?
The omni-channel approach and team service has been unreal. Very happy with the Braze product to date
What do you dislike about the product?
Really looking forward to the drag and drop content modules...!
What problems is the product solving and how is that benefiting you?
End to end customer journey management with an omni-channel approach. Cannot wait to use the platform to its full potential
Recommendations to others considering the product:
Do it. Its slightly more expensive, but worth it!
Braze - Smooth Send Experience
What do you like best about the product?
Setting up multi-channel journies is pretty seamless
What do you dislike about the product?
the content management is not very strong and requires users to look for external solutions; the monitoring of sends is pretty non-existent without external or manual effort
What problems is the product solving and how is that benefiting you?
we have different channels we use to send communications, and Braze allows us to setup and manage those sends quickly
Recommendations to others considering the product:
Braze has very decent partners that integrate well, and the rest APIs available to connect with Braze are very good
Smooth and easy to handle tool.
What do you like best about the product?
In this tool, you can develop from scratch a lot of great strategies. I love Braze as a tool and brand; I feel entirely identify with his mission to make things easy and efficient.
What do you dislike about the product?
Some features need to improve, like the canvas limitation in active steps and other execution limitations, but overall everything works smoothly.
What problems is the product solving and how is that benefiting you?
Braze is sending all our marketing campaigns; we have absolute peace of mind with every single one.
A platform for creative app CRM activity
What do you like best about the product?
The ability to create a range of media rich "content cards" within your app to promote your service/products
What do you dislike about the product?
The newer features (content cards) are not as stable as legacy comms (email, push)
What problems is the product solving and how is that benefiting you?
How to surface content throughout the app at key moments in the day at specific target audiences
Simple to use, but don't expect a seamless experience
What do you like best about the product?
You don't need specific knowledge to run a campaign
What do you dislike about the product?
Integration between tools limit reliability, data point limitations
What problems is the product solving and how is that benefiting you?
By Improving customer knowledge about our product, we increased free trial to subscribe rate
Recommendations to others considering the product:
If you look for an easy to use all-in-one CRM solution, Braze is a very good solution
Powerful engagement platform
What do you like best about the product?
Braze is a powerful all-in-one platform for email, push notifications, in-app messaging, SMS, web push, web messaging, and content cards. Braze has been a great partner, listening to feedback and taking product recommendations back to the appropriate teams. We've had great success using Braze. It has introduced many features that have helped our team's ability to scale new products and engage our user base. Braze has great personalization tools such as Liquid Logic, Connected Content, and webhooks that allow us to create unique, one-to-one journeys for our users that drive clear impact.
What do you dislike about the product?
Braze is quite expensive, as you have to pay for data point consumption. Once you've reached a level of sophistication with your attributes, events, and general scale, you are paying a lot to maintain and consume data required for developing engagement programs through Braze. Braze could improve upon its reporting capabilities as well as Canvas. The engagement report tool is clunky and difficult to use. Canvas is a great journey tool in theory, but there are many nuances with it that make it difficult to use. The team also recently implemented SMS as a new channel. As one of the first Braze customers to do so, the road to implementation was quite rocky. Braze could improve upon their onboarding processes for new products and features.
What problems is the product solving and how is that benefiting you?
Braze allows the team to create relationships with our users and keep them engaged. We have the ability to trigger a variety of communication types after key actions or behaviors without our product to nurture every stage of the lifecycle and funnel. Braze has powerful personalization features that improve overall campaign performance. Braze is also a key element to our ability to launch and scale new products or features.
Recommendations to others considering the product:
Make sure to investigate deeply what features you would leverage, and forecast clearly any associated costs to attributes, events, and other data points you would need to be successful with Braze as each data point consumed is a cost.
Solid when it comes to functionality; a very strong tool
What do you like best about the product?
Ability to very easily create reusable user segments; Canvas (multi-step campaigns) are very easy to use; With things like webhooks and liquid logic you can get very creative. There's usually half a dozen ways you can build your canvases in Braze to achieve what you're looking for.
What do you dislike about the product?
Email builder isn't tops, I'd recommend doing that outside of Braze and then uploading your finished html in to Braze. Analytics/reporting has historically not been great, but it is definitely starting to improve.
What problems is the product solving and how is that benefiting you?
User activation, user retention. Being able to make campaigns relevant to my users in terms of channel, timing, etc. Using liquid logic to personalise message content based on user data. I am able to clearly see when I have an uplift against control (or not!)
100rcent efficiency in your marketing campaigns with braze
What do you like best about the product?
in our organization we have been using Braze for some time for our email marketing we have been using braze to create and send emails very easily in multiple campaigns with information about promotions and newsletters of our organization and thus be able to create and manage messages for everyone our customers and subscribers with personalized content Braze has provided us with a modern platform for email and mobile marketing, it has also benefited us from its integrations with segment and amplitude since our audience is properly segmented and thus all traces are correctly evaluated for U.S
What do you dislike about the product?
The only con that I found in braze during its use is that the learning curve of braze can be a bit uphill especially if you have not had an approach with a similar platform before and To be able to use braze efficiently and that you have optimal results you have to spend a lot of time
What problems is the product solving and how is that benefiting you?
Thanks to braze we have been able to have an efficient channel to communicate with our subscribers efficiently we have also been able to increase our number of subscribers with braze we have found a solution for that and the effectiveness of our campaigns is. Has increased by 1000 percent
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