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A Necessary User Engagement 🙌
What do you like best about the product?
The canvas feature is great for creating an automated flow of notifications for a cohort of users. It's simple and effective for engaging with your users.
What do you dislike about the product?
There have been times where features that cause complications have been enabled that I do not remember enabling. This is a rare occurrence.
What problems is the product solving and how is that benefiting you?
User engagement and retention. Our Growth team has seen a significant increase in user retention through the use of Braze.
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Very user friendly and great support team
What do you like best about the product?
Braze is very user friendly and has a support team that are always super helpful. Besides being happy with the overall platform, Braze LAB is super useful. There are so many possibilities within Braze for user engagement and it has opened up a whole new world of opportunities for testing new strategies and communication.
What do you dislike about the product?
It can be a bit difficult to search within segments and campaigns
What problems is the product solving and how is that benefiting you?
Coming from a platform that didn't really meet our needs, Braze has opened up many more possibilities for targeting the right audience, retargeting, and using canvas as for onboarding, re-engage users have shown great results compared to capabilities we had on other platforms. It's easy to set up email campaigns on multiple languages using liquid and connected content.
Poweful Tool
What do you like best about the product?
- The possibility to use multi-channel messaging in a single campaign set-up.
- Endless possibilities for template customizations.
- The Customer Support is awesome.
- Endless possibilities for template customizations.
- The Customer Support is awesome.
What do you dislike about the product?
It's more a frustration than a dislike: It's not possible to bulk import multiple custom attributes into an audience, usually i need to insert them 1 by 1.
What problems is the product solving and how is that benefiting you?
We increased the overall messaging engagement and are not able to use automated multi channel campaigns.
Recommendations to others considering the product:
If your CRM platform is giving you headache, i recommend you to test Braze.
Engaging users at it's best
What do you like best about the product?
#Platfom
Overall the platform gets easy to use when you are using it daily. There is a lot of possibilites to engage users with tools inside and your creativity is the only roadblock here :)
#BrazeLabs
Great to have a library where you can be sent to gain new knowledge and train yourself. Even just a little time a day of read can help you build greater Retention journeys.
#Support
That's a key benefit in working with Braze. You can always count on them when it comes to problem solving, getting suggestions and doing QA.
Overall the platform gets easy to use when you are using it daily. There is a lot of possibilites to engage users with tools inside and your creativity is the only roadblock here :)
#BrazeLabs
Great to have a library where you can be sent to gain new knowledge and train yourself. Even just a little time a day of read can help you build greater Retention journeys.
#Support
That's a key benefit in working with Braze. You can always count on them when it comes to problem solving, getting suggestions and doing QA.
What do you dislike about the product?
I think there should be more dashboard which could show over all metrics and live data for specific segments like country and be able to compahre them
What problems is the product solving and how is that benefiting you?
Retaining users is the main goal. But with this platform you are able to do a quick tactics to get your KPI's improve.
Great CRM Tool!
What do you like best about the product?
Braze is really easy to build campaigns in. When you are stuck they have LAB courses you can take to help acclimate you to the platform and their support team is very responsive.
What do you dislike about the product?
This is more a word to the wise, but when setting up Braze make sure you have all the feeds in as soon as possible. This way you can start to test out all the different capabilities.
What problems is the product solving and how is that benefiting you?
We are able to automate communications to our different user groups which we were unable to do before. Braze has made this much easier to build out and continue to optimize.
Braze Review
What do you like best about the product?
Really enjoy using all of the segmentation features. In the sports betting industry it's very important to send out campaigns to granular segments and Braze allows us to do just that.
What do you dislike about the product?
Not the biggest fan of reporting tools braze currently has. Would love for Braze to launch an onsite Analytics dashboard vs one off reporting.
What problems is the product solving and how is that benefiting you?
I use braze mostly for retention marketing. Braze has helped us reach out clients senselessly and efficiently.
A versatile engagement platform that is always improving
What do you like best about the product?
Product is constantly improving and our customer success manager is always interested in our feedback, plus letting us know about product roadmap items.
Canvas Flow is an excellent user journey orchestration tool that allows you to build user journey flows as simple or complicated as you need without requiring considerable uplift.
Canvas Flow is an excellent user journey orchestration tool that allows you to build user journey flows as simple or complicated as you need without requiring considerable uplift.
What do you dislike about the product?
The search function is still poor, requiring you to use strict naming conventions. If you don't do this, it is hard to find campaigns, especially if they have similar names. Unfortunately, this problem has existed for years with no improvement
The lack of autosave in Canvas/campaigns - sometimes, you can forget to save changes which can cause you to lose work. It would be good to have the option to have auto-save on or off when working in a canvas.
The segment builder is still missing some much-needed filters. For example, it isn't possible to calculate the unique users that have entered a reoccurring weekly canvas in a given calendar month.
The simplicity of the platform can be a curse at times. Employees with less experience in the platform tend to have a false sense of confidence when building campaigns/canvases. This can lead to errors in builds that affect entries, sends, etc. This is easily be solved by staffing appropriately and putting in solid processes, but something that new users of Braze should be mindful of.
It is cumbersome to move members between canvases. Currently, this is achieved by webhooks, but this needs to change.
The lack of autosave in Canvas/campaigns - sometimes, you can forget to save changes which can cause you to lose work. It would be good to have the option to have auto-save on or off when working in a canvas.
The segment builder is still missing some much-needed filters. For example, it isn't possible to calculate the unique users that have entered a reoccurring weekly canvas in a given calendar month.
The simplicity of the platform can be a curse at times. Employees with less experience in the platform tend to have a false sense of confidence when building campaigns/canvases. This can lead to errors in builds that affect entries, sends, etc. This is easily be solved by staffing appropriately and putting in solid processes, but something that new users of Braze should be mindful of.
It is cumbersome to move members between canvases. Currently, this is achieved by webhooks, but this needs to change.
What problems is the product solving and how is that benefiting you?
Increasing engagement - getting our app users to become more loyal during onboarding and throughout the user's lifecycle.
Better segmenting - enabling us to be more personalized in our communication to users.
Better data - using conversion events to track the success of our campaigns, whereas previously we would look at email or push engagement data.
Better segmenting - enabling us to be more personalized in our communication to users.
Better data - using conversion events to track the success of our campaigns, whereas previously we would look at email or push engagement data.
I would highly recommend Braze as an ESP.
What do you like best about the product?
Braze is intuitive. The steps to setting up and deploying an email are simple and straight forward so that I am able to focus more so on strategy as a marketer and less time (frustratingly) setting up campaigns.
What do you dislike about the product?
Push open data is overstated and misleading under campaign details because it is calculating open rate off of influenced opens (meaning they are counting an open even if someone closes out of it).
What problems is the product solving and how is that benefiting you?
Being able to setup liquid logic has helped our team considerably by helping personalize messaging based on a user's preferences.
Supportive team coupled with strong product
What do you like best about the product?
—Support when needed, the team is always there to assist in building out campaigns and canvases from ideation to implementation. The team is always accessible and responds quickly.
—Ability to build out custom attributes for even more personalization.
—Flexibility to send messaging in various forms to communicate effectively to users
—Online LAB courses are great resources and easily accessible for beginners.
—Ability to build out custom attributes for even more personalization.
—Flexibility to send messaging in various forms to communicate effectively to users
—Online LAB courses are great resources and easily accessible for beginners.
What do you dislike about the product?
I haven’t found something that I have disliked in my current scope since working on Braze and with the Braze team.
What problems is the product solving and how is that benefiting you?
I have been able to gain a better understanding of what our subscribers are interested in reading and coordinating with our internal content team to better serve our readers. I have also been able to successfully prove engagement with our newsletter and other content integrations.
Extremely useful tool with a great support team.
What do you like best about the product?
That you can personalize and launch messages/campaigns in several channels (i.e. push, in-app, email..) . You can have multiple campaigns going on at once and stay organized using available tools. As a newer user to Braze I cannot say enough about how great the team is. Very responsive and helpful! Last but not least, the help section with its tutorial videos & lessons make it so much easier for a new user to get going.
What do you dislike about the product?
I wish it was easier to search for campaigns, delete campaigns (not just archive) and have more reporting options (especially in exporting to other programs like excel)
What problems is the product solving and how is that benefiting you?
It's so much easier to run multiple campaigns at once and in multiple channels. It has also become easier to try various targeting (A/B testing) thanks to the tools.
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