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Amazing tool, even more amazing support team
What do you like best about the product?
I love how powerful, complex, yet instinctive Braze is. It's everything our company needs to reach our users and whenever we have an issue with something or an idea for a campaign that we aren't quite sure how to set up, our Braze rep is there to help. It's been a beyond amazing first year using Braze.
What do you dislike about the product?
My only disappointment has been the fact that in-app notifications weren't supported in their canvas tool, however, I know they are working on integrating it soon!
What problems is the product solving and how is that benefiting you?
Moving from an in-house marketing system, we are able to send complex campaigns to targeted users more easily, and way faster than before, We are able to test multiple things at once and get all the insights we need.
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From application developer point of view
What do you like best about the product?
I've done an Android integration of Braze SDK to our application. What I liked best:
- The SDK itself is well documented
- A comprehensive Platform Integration Guide that gives both the technical information and an accessible feature-guide for a "technical guy" (who may not be involved in all the marketing and analytics tips and tricks)
- A friendly and prompt technical support that is willing to help.
The overall SDK quality is great. It is proofed by both our production application monitoring with many customers and also by our security team audit which didn't find any flaws.
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- The SDK itself is well documented
- A comprehensive Platform Integration Guide that gives both the technical information and an accessible feature-guide for a "technical guy" (who may not be involved in all the marketing and analytics tips and tricks)
- A friendly and prompt technical support that is willing to help.
The overall SDK quality is great. It is proofed by both our production application monitoring with many customers and also by our security team audit which didn't find any flaws.
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What do you dislike about the product?
From a developer point of view I don't like the Singleton pattern that is the main one used in the SDK.
As we mostly use a DI approach, the Interface/Implementation approach will work better for us and make testing easier.
As we mostly use a DI approach, the Interface/Implementation approach will work better for us and make testing easier.
What problems is the product solving and how is that benefiting you?
With Braze we gave our marketing and analytics team an ability to build CRM campaigns and experiments without efforts from the in-house development teams.
Amazing experience with one of the best CRM tools
What do you like best about the product?
The whole interface is very easy to use. Even when you've never been into th CRM world this tool will give you everything you need.
What do you dislike about the product?
It should include an email creator inside of it.
What problems is the product solving and how is that benefiting you?
Our whole CRM is solved with Braze, its an amazing tool that provides everything we needed.
Recommendations to others considering the product:
If you go Braze you never go back.
Powerful
What do you like best about the product?
Braze is built for marketers, and can be as simple or as complex as you need it to be. From multiple-step and multiple-channel flows to quick, one-off blasts, it's really what you make of it.
What do you dislike about the product?
The reporting tools need some work. Creating more in-depth analyses takes a lot of manual work, especially if your team didn't spend extra on Currents or if your data/product team doesn't have time to prioritize building complicated dashboards for you.
What problems is the product solving and how is that benefiting you?
We use Braze to increase engagement and reduce churn of our apps and websites. We're seeing big improvements in both weekly and monthly retention, and are able to experiment quickly with new ideas through Braze.
Breath of fresh Air
What do you like best about the product?
There are many things that I like about Braze. It's a breath of fresh air vs competitors like SFMC or Responsys. Braze is always innovating. Creating campaigns and customer journies are extremely easy and user-friendly.
What do you dislike about the product?
There are only a few minor feature upgrades that I think with enhancements will improve Braze overall. Copy steps in Canvas, copying templates, etc. Versioning in canvas is another great feature that is missing from Braze.
What problems is the product solving and how is that benefiting you?
We are using braze for all customer communication. (Email, SMS, WebPush)
Recommendations to others considering the product:
If you're looking for a platform that is always innovating and releasing quicker than most. Braze is the right choice.
A product with great potential built by a mighty team
What do you like best about the product?
Usability:
Braze platform is easy to learn and quite intuitive. We needed very little training for our user community to start using the platform.
Tools, Utilities and Data:
Braze platform provides some easy to use tools to feed and extract data out of the platform. Detailed event level data available through Currents is also super helpful to feed to our analytics system. Platform has standard reporting and pulled another custom dashboard to meet our needs. This showed their customer centricity.
Product Roadmap:
Braze Customer Success team and their frontline leadership has always been listening to our needs and ready to include features in their roadmap if they are generic enough to be useful to their wider customer base and also suggest ways to get our specific requirements done.
Partnership:
Whenever we need them, they are available. CS team is proactive, Product team is responsive and the leadership team is supportive. I called our CS team many times for suggestion/solution to a problem and always provided a reasonable solution or advice.
Braze platform is easy to learn and quite intuitive. We needed very little training for our user community to start using the platform.
Tools, Utilities and Data:
Braze platform provides some easy to use tools to feed and extract data out of the platform. Detailed event level data available through Currents is also super helpful to feed to our analytics system. Platform has standard reporting and pulled another custom dashboard to meet our needs. This showed their customer centricity.
Product Roadmap:
Braze Customer Success team and their frontline leadership has always been listening to our needs and ready to include features in their roadmap if they are generic enough to be useful to their wider customer base and also suggest ways to get our specific requirements done.
Partnership:
Whenever we need them, they are available. CS team is proactive, Product team is responsive and the leadership team is supportive. I called our CS team many times for suggestion/solution to a problem and always provided a reasonable solution or advice.
What do you dislike about the product?
I do not agree to the word 'dislike', I believe there are opportunities like any product to improve.
1. Braze now needs to take a leap towards a smarter platform providing integrated capabilities for personalization. A multi-channel consumer product in today's marketplace requires this capability to stand out from the competition.
2. Opportunity to add some low-lift features to provide user convenience. Like, a better (WYSIWYG) templating tool for emails as the email templates are specialized and not everyone may like to maintain this skills in-house. As an email marketing tool, this is kind of table stakes.
3. Optimization/further simplification of their frontend features (I expect to enter the campaign details only once for all channels with the ability to customize if required)
4. Capability of better reporting and analytics in-built to the platform
1. Braze now needs to take a leap towards a smarter platform providing integrated capabilities for personalization. A multi-channel consumer product in today's marketplace requires this capability to stand out from the competition.
2. Opportunity to add some low-lift features to provide user convenience. Like, a better (WYSIWYG) templating tool for emails as the email templates are specialized and not everyone may like to maintain this skills in-house. As an email marketing tool, this is kind of table stakes.
3. Optimization/further simplification of their frontend features (I expect to enter the campaign details only once for all channels with the ability to customize if required)
4. Capability of better reporting and analytics in-built to the platform
What problems is the product solving and how is that benefiting you?
We are only using the email channel currently. The platform gives us the ability to A/B test easily and measure the outcome.
Good, but not enough
What do you like best about the product?
Somewhat easy to target audiences, make complex nurture campaigns, and market across different channels (push, email, in-app)
What do you dislike about the product?
Product is not there yet and a lot of it needs work (email platform is very difficult to use and not friendly to those who don’t code - mail chimp is much better), and analytics is hard to grab without buying into Currents.
What problems is the product solving and how is that benefiting you?
Multi channel marketing solution, especially for a mobile app. We can now target in multiple channels.
Recommendations to others considering the product:
Consider how important email marketing is, and how sophos aged out want your emails to be. Braze emails are not easy to use u less you have a technical coder
Easy to use, useful tools, Accurate result of each mail client.
What do you like best about the product?
The simplicity of the software and the tools of braze helps a lot to automate the promotional emails before it reaches the clients
What do you dislike about the product?
Need to pay for each feature mosly.
What problems is the product solving and how is that benefiting you?
debugging features.
Very good customer service and user friendly interface
What do you like best about the product?
The account management steps forward very promptly to offer a genuine help when difficulties come accross.
The software interface is very intuitive and allows an immediate ease of use.
The software interface is very intuitive and allows an immediate ease of use.
What do you dislike about the product?
We can't set up proper A/B test when sending multichannels campaigns but I know the product and tech teams are working on allowing clients to find solution to quickly and accuratly iterate on their content.
What problems is the product solving and how is that benefiting you?
We are focusing on improving the customer lifecycle by leveraging all available channels and articulate them in the best possible way: push, email, inbox, fullscreen.
Powerful & User-friendly
What do you like best about the product?
The Canvas technology allows us to build complex funnel in a simple way and to achieve our most complex CRM strategies. We can easily import our own data to have strategies that are using user centric data and activity data. A/B testing on Braze is very easy and useful too. Braze day-to-day support is also amazing.
What do you dislike about the product?
While the Push notification offer is very complete, the email offer misses a good templating tool to easily build and change email templates.
What problems is the product solving and how is that benefiting you?
With Braze we can easily use our own data mixed with in-app activity data to build our CRM campaigns, it was not possible before with our existing tools. With Braze we increase our volume of active users, and we started our first monetization campaigns.
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