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Very good product & Reactive team
What do you like best about the product?
The best CRM product I used so far: allows us to design complex scenarios using push notifications, emails and in-app messages. It is very easy to use and the analytics features give us good insight to constantly improve our campaigns.
The team, especially the account manager, is reactive and brings relevant solutions.
The team, especially the account manager, is reactive and brings relevant solutions.
What do you dislike about the product?
I have serious doubts in some data accuracy shown in Analytic features such as the "Campaign retention" which is in Beta for a long time now.
Canvas feature is useful but the Analytics side is limited.
I'd like to be able to amend the conversion events once the campaigns are launched.
Canvas feature is useful but the Analytics side is limited.
I'd like to be able to amend the conversion events once the campaigns are launched.
What problems is the product solving and how is that benefiting you?
We constantly try to improve engagement & retention on the free side of our app. We also use campaigns to bring people to convert to our premium features and reduce churn.
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Great product to work with
What do you like best about the product?
It`s a very easy tool to work with... Much easier than many others on the market and with same / better functionalities. Braze team is constantly improving the product and launching new features.
Our success manager is very prepared and always responsive and ready to help.
Our success manager is very prepared and always responsive and ready to help.
What do you dislike about the product?
Visualisation of campaign performance could be improved.
What problems is the product solving and how is that benefiting you?
Braze allows us to reach out to our customer base in a highly personalised and well-timed way.
One of the best automation software out there with a great team.
What do you like best about the product?
Support
Braze has the best customer support system I have worked with to date. They are open to taking feedback from clients and very agile with suggestions we give them. The customer success managers go out of their way to give advice and keep you up to date with their product road map.
User Friendly
The system is very user friendly. I like the fact that our business can be agile to execute multiple campaigns very quickly and develop complex user journeys very easy
Constantly growing
I picked up how quickly they are growing and introducing new features regularly that allow us to stay ahead of the curve. As mentioned before, they are very open to feedback, and it feels like you help them help you, and it creates a perfect working relationship. The numerous achievements they have accomplished in a short time show you that they have a good team in place and make us feel comfortable.
Feature Rich
The multitude of features available in Braze allows for vibrant automated campaigns and enables us to run A/B tests and increase our reach to customers quickly. The features they have available is innovative and very valuable if used correctly.
Braze has the best customer support system I have worked with to date. They are open to taking feedback from clients and very agile with suggestions we give them. The customer success managers go out of their way to give advice and keep you up to date with their product road map.
User Friendly
The system is very user friendly. I like the fact that our business can be agile to execute multiple campaigns very quickly and develop complex user journeys very easy
Constantly growing
I picked up how quickly they are growing and introducing new features regularly that allow us to stay ahead of the curve. As mentioned before, they are very open to feedback, and it feels like you help them help you, and it creates a perfect working relationship. The numerous achievements they have accomplished in a short time show you that they have a good team in place and make us feel comfortable.
Feature Rich
The multitude of features available in Braze allows for vibrant automated campaigns and enables us to run A/B tests and increase our reach to customers quickly. The features they have available is innovative and very valuable if used correctly.
What do you dislike about the product?
Email delivery through a third party can sometimes feel like they do not always have control over email issues. Still, generally, the response is rapid, and we have not had any significant problems.
What problems is the product solving and how is that benefiting you?
We found that using Braze and the feature they call canvas reduces manual work. With the rich automation available, you can set up a range of features that can produce excellent value for the business.
Recommendations to others considering the product:
Marketing, Data & Analytics, and Engineering needs to work close together when implementing and then the different areas will have more/less responsibility once live.
Functional and Easy to Use
What do you like best about the product?
Braze is extremely intuitive, which is very refreshing after working with a couple of other marketing platforms in my career.
What do you dislike about the product?
The analytics is not very robust, but being that it is a relatively new product, I am sure there is more to come as the Braze team takes feedback very well.
What problems is the product solving and how is that benefiting you?
Building out multi-variant campaigns and testing at a quicker pace. It's very easy to launch new tests, without having to spend a lot of time getting it together.
Recommendations to others considering the product:
This is a great product. It's very easy to use. I have even trained non-marketers in my organization to use it and they are surprised by how easy it is to use for their non-marketing campaigns.
Braze Customer
What do you like best about the product?
Easy to use, appealing UI, helpful support
What do you dislike about the product?
Canvas can be a little confusing sometimes
What problems is the product solving and how is that benefiting you?
Braze allows us to send campaigns seamlessly.
Great multi channel tool
What do you like best about the product?
All the channels and integrations Braze have. Customer support is great!
What do you dislike about the product?
A/B testing can be improved with more groups and better analysis.
What problems is the product solving and how is that benefiting you?
Marketing, segmentation, communication
Braze Review
What do you like best about the product?
segmentation abilities, triggered campaigns, but mostly our account manager Nick. He does an incredible job in helping us through our challenges that we may not initially understand.
What do you dislike about the product?
reporting is not intuitive, especially for Canvas, where all of our onboarding campaigns live. creating an email can be difficult sometimes when it comes to formatting. don't like that it's not easy to tell when a campaign isnt working the way its supposed to (but i hear that Campaign Threshold Alerts are in the pipeline)
What problems is the product solving and how is that benefiting you?
Automated messaging!! Makes all of our lifes easier. We've been using Canvas for our onboarding, but we just recently started using them for running national campaigns with a longer timeline and its great to set it up one week and not have to worry about it again for a month.
It is OK and I wish it had more features.
What do you like best about the product?
I really like that their customer service reps. It feels like they really listen to your feedback.
The product itself is good enough to work with and currently meets our needs. The UI could be more user-friendly in many ways.
The product itself is good enough to work with and currently meets our needs. The UI could be more user-friendly in many ways.
What do you dislike about the product?
There are many essential features missing. For example, we can't view previous messages sent to our customers or can't resend any sent messages.
It could be also way more user-friendly than it is right now.
It could be also way more user-friendly than it is right now.
What problems is the product solving and how is that benefiting you?
We are using Braze to send notifications and email campaigns to our customers.
Recommendations to others considering the product:
It is a good tool and still improving
Braze has been good.
What do you like best about the product?
Out of the 4 esps i've used, braze has been the most reliable so far. I don't have to worry about segment uploading issues or sending issues. The UI is very pretty and friendly to easy. By far one of the easiest UI to understand. I like all the options braze gives, such as adding a seed list and frequency capping.
What do you dislike about the product?
I'm never 100% sure if the data is accurate. I haven't ran into many issues yet. We've only been using it for a couple of months. So far, so good though.
What problems is the product solving and how is that benefiting you?
We are trying to figure out how to target and segment users through a/b tests. I like frequency capping because it helps us miminize how often we target a specific user.
Good product and great customer care
What do you like best about the product?
I really enjoy their customer service, our account manager is always super prompt to answer and shares valuable information/updates/solutions.
Overall the tool is easy to use and fits it purpose well.
In app messages are great: inbox, fullscreen + push messages are good
Easy to create segments and play around with them
Overall the tool is easy to use and fits it purpose well.
In app messages are great: inbox, fullscreen + push messages are good
Easy to create segments and play around with them
What do you dislike about the product?
Email product still needs improvement, we had little help on the IP warmup, we could have more info on pressure and better analytics tool (statistically relevant or not)
What problems is the product solving and how is that benefiting you?
Generating additional conversions + communicating about new product features
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