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Engagement & Retention Manager
What do you like best about the product?
- User friendly UX
- Housing multiple channels in one platform
- Canvas
- Campaign automation
- Stores user data
- Constantly adding new features
- Friendly, responsive and proactive account managers
- Housing multiple channels in one platform
- Canvas
- Campaign automation
- Stores user data
- Constantly adding new features
- Friendly, responsive and proactive account managers
What do you dislike about the product?
We would like it if the platform had more in depth reporting.
What problems is the product solving and how is that benefiting you?
We are focused on increasing the value of existing customer relationships, developing and executing growth-oriented marketing strategies for driving increases in app usage, subscriptions, engagement with the brand, and long-term retention. Braze helps us reach our users and keep them retained.
Recommendations to others considering the product:
I recommend checking out the competitive landscape and making a decision that suits your company's business needs.
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Great Experience
What do you like best about the product?
I really like how easy it is to select the users you are sending the notifications to.
What do you dislike about the product?
I don't like that you can't cancel a campaign after a certain time and it gets confusing when you are trying to send it to different time zones.
What problems is the product solving and how is that benefiting you?
I like the organization and targeting that you are able to do with Braze
Gret Marketing automation platform
What do you like best about the product?
Great features like canvas. Very easy for non technical people to run campaigns without requiring tech help
What do you dislike about the product?
I wished the platforms were mutualized (right now you need to duplicate campaigns, per platform).
Too bad there's no free tier anymore
Too bad there's no free tier anymore
What problems is the product solving and how is that benefiting you?
Marketing automation
Appboy for the win
What do you like best about the product?
- Constantly adding new features / improving the dashboard
- Reliable (very few bugs, downtime)
- Super easy to create campaigns on the fly
- Super easy integration with our backend systems (API triggered campaigns, Connected Content)
- Super easy language handling
- Responsive and helpful support team
- Really easy to A/B test
- Reliable (very few bugs, downtime)
- Super easy to create campaigns on the fly
- Super easy integration with our backend systems (API triggered campaigns, Connected Content)
- Super easy language handling
- Responsive and helpful support team
- Really easy to A/B test
What do you dislike about the product?
- Synchronization between production and staging accounts difficult
- Customised splashes tricky to deal with
- Could have done with more handholding when it came to warming the marketing email IP
- Customised splashes tricky to deal with
- Could have done with more handholding when it came to warming the marketing email IP
What problems is the product solving and how is that benefiting you?
Solves our primary problem of dynamic, relevant, reliable and regular communication with our users with flying colours.
We used Appboy for all our App Marketing needs including Push and Newsfeed.
What do you like best about the product?
The are growing fast and continue to add features to expland their breadth of offering. They added Web Push to our feature set when we weren't even thinking about these marketing channel.
What do you dislike about the product?
Their account managers could be better at understanding our issues and responding with relevant help.
What problems is the product solving and how is that benefiting you?
We are trying to drive more customers to our app and keep them there longer. Their easy push and newsfeed solution help us market to our app customer seamlessly.
Recommendations to others considering the product:
Look at all of the competition but if you want a fast easy implementation with a growing company, Appboy can help.
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