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I like it and use it everyday
What do you like best about the product?
Canvas and customer events, personalization and segmentation features. type of campaigns
What do you dislike about the product?
absence of insights adn dashboards to see how customers perform
What problems is the product solving and how is that benefiting you?
sending a lot of campaigns using canvas for them, copy paste campaigns and template. I can be more productive
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Enabling Us to Do Everything We Need
What do you like best about the product?
I am a longtime Braze user, and whether it is at my current company, or my past companies, Braze is always my platform of choice when considering platforms to send emails and additional messaging to our users. I love how multichannel compoments are all brought together with Canvas Flow, and how simple it is to send a single-channel message in the Braze Campaigns tab. Although I know much more about Braze than when I started using it 5 years ago, I also can confidently say it is a user-friendly platform that you can onboard into on the easier side (if you take advantage of Braze's LAB - Learning at Braze - trainings).
What do you dislike about the product?
So far, I've enjoyed everything about working with Braze. It's a platform that I highly recommned to all of my colleagues in the CRM space who are thinking about transitioning toa different platform.
What problems is the product solving and how is that benefiting you?
Braze consistently rolls out new features that meet the ever-growing and changing needs of my team and our customers. For instance, a recent way Braze is solving problems is that they are continuing to iterate towards more AI integrations, which allow our team to test things like testing AI-generated copy and A/B testing this against copy created in-house.
Outstanding Onboarding and Support
What do you like best about the product?
The onboarding process of this platform deserves a standing ovation. It was a breeze to get started, thanks to the step-by-step guides and interactive tutorials. The clear and concise instructions helped me set up my first campaign easily. I also got an additional validation from the Success Team to make sure everything is set up correctly. The platform's thoughtful approach to onboarding made the learning curve virtually non-existent. A key differentiator of this platform is its comprehensive collection of learning resources and trainings. Whether it's video tutorials, written guides, or webinars, there's a wealth of information at your fingertips. These resources not only helped me master the basics but also discover advanced strategies for effective push notification campaigns. It's an ongoing learning experience that empowers users to continually improve their messaging.
What do you dislike about the product?
There is not much coming to my head about the plaform itself although I didn't like the initial part of Sales process where Data Points weren't explained in clear way and calculated based on the proposed campaigns. It was fixed only by the dedicated Account Executive after signing the contract.
What problems is the product solving and how is that benefiting you?
Braze is solving the multifaceted challenges of push notification marketing. It helps me to reach diverse user segments, boost engagement, streamline onboarding, facilitate ad hoc messaging, and also prevent churn. Braze's sophisticated targeting and segmentation capabilities have allowed me to tailor messages to specific user groups, ensuring that each user receives relevant and engaging content. This approach has boosted our reach and ensured that no user is left out of our communication efforts. Its robust features, such as personalized messaging and A/B testing, have enabled me to craft messages that resonate with users. It has allowed me to keep our audience informed and engaged with timely updates, promotions, and announcements.
I'm able to send out communications to our community with confidence
What do you like best about the product?
The ability to take different segments of our community through carefully crafted journeys in the canvas feature
What do you dislike about the product?
There are so many features that it can be a bit overwhelming at first
What problems is the product solving and how is that benefiting you?
segmentation
Great for App brands
What do you like best about the product?
It's a great martech tool for communicating with users if you have a brand App.
What do you dislike about the product?
The fact that you need to know a substantial amount of HTML and SQL. It's not your usual drag n drop campaign management tool.
What problems is the product solving and how is that benefiting you?
Mobile Marketing is works well with Braze.
Great features, but there could be better support and help with implementation
What do you like best about the product?
Having a weekly touchbase call with our customer success manager and the features within Braze.
What do you dislike about the product?
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers should be able to answer questions about the features and platforms that are supporting brands. I wish Braze was more open to have a technical support rep for each account or more willing to set up calls with a brand and Braze technical support.
What problems is the product solving and how is that benefiting you?
I don't really know if Braze is solving anything for us. We had push notifications and were using another vendor previously, but we just wanted to consolidate vendors as an enterprise.
Email Marketing Manager
What do you like best about the product?
It is great for sending campaigns and reaching all customer audiences! User friendly and efficient overall.
What do you dislike about the product?
It is trickier to set up email flows than in past emal platforms I have worked with before.
What problems is the product solving and how is that benefiting you?
Braze does really well with any problems we are trying to solve. They try to help us get the most out of their product!
I love the Learning documentation, the courses and community that Braze offers.
What do you like best about the product?
I find Braze interface easy to use and there is plenty of help available including Braze university, with lotsof coursese and documentation as well as the Braze community.
What do you dislike about the product?
It seems there are always barriers to what and how we can use the features. Because I don't work on the technical and data side it seems like there is always a lot of work involved in getting things set up, something that seems to be simple is over complicated.
What problems is the product solving and how is that benefiting you?
Allows us to intelligentally connect with our existing customers at critical points of their user journey. Our CRM work is one of our businesses biggest revenue streams.
Braze User For 3+ years
What do you like best about the product?
I really like the UI of the product. It is clear, easy to understand and provides an enormous amount of value.
What do you dislike about the product?
Some of the data abilities are limited from my understanding. There is a lot offered but not as much of a deep dive as possible.
What problems is the product solving and how is that benefiting you?
Braze makes it easy as a one stop shop. They handle everything needed from audience segmentation, deployment, etc etc.
Good but missing some basic features
What do you like best about the product?
Content blocks are incredible helpful, and their drag and drop template as well. Canvas are easy to build.
What do you dislike about the product?
- You cant group segments with OR / AND, as in (X AND X ) OR (X AND X)
- You can't target content cards based on a URL
- You can't save blocks to reuse on drag and drop
- Can't see analytics per comm in a canvas in a intuitive way
- You can't target content cards based on a URL
- You can't save blocks to reuse on drag and drop
- Can't see analytics per comm in a canvas in a intuitive way
What problems is the product solving and how is that benefiting you?
Retention, churn
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