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Migration - easy to use but not as much guidance as expected
What do you like best about the product?
- Very user friendly
- Easy to get to grips with
- Visually very easy to follow canvases
- Hard to be more articulate as not gone live yet
- Easy to get to grips with
- Visually very easy to follow canvases
- Hard to be more articulate as not gone live yet
What do you dislike about the product?
- Appear to be limitations to API triggered campaigns & not being able to carry over information to other campaigns or canvases
- Hard to be more articulate as not gone live yet
- Hard to be more articulate as not gone live yet
What problems is the product solving and how is that benefiting you?
- Getting the customers to quote and ultimately buy a suite of insurance problems at a high conversion rate
- Use of multi channels should help accelerate marketing proficiencies
- Use of multi channels should help accelerate marketing proficiencies
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Migration and Full Use
What do you like best about the product?
Braze is an excellent platform. Its modern and user-friendly interface makes working with Braze a breeze. Their customer support is also fantastic - always available to help.
The implementation of Braze was clear and successful, with a plethora of features to utilise. The ease of the integration has made using Braze a simple day-to-day part of our work.
The implementation of Braze was clear and successful, with a plethora of features to utilise. The ease of the integration has made using Braze a simple day-to-day part of our work.
What do you dislike about the product?
Although Braze betters our prior product in most areas, it can be a little difficult to pinpoint certain audiences despite their strong segments section.
What problems is the product solving and how is that benefiting you?
Braze is giving our team and company far greater options to utilise how we market to our customer base. Their easy-to-use interface and ability to make changes at the click of a button is fantastic.
Great tool to build communications at scale
What do you like best about the product?
Braze integrates well with our company's tech stach. I particularly enjoy the user interface, the multichannel possibilities and how easy it is to build personalised communications. However, the biggest advantage we get from Braze is how easy it is to build communications at scale. Features like Catalogs or its integration with Lokalise really help us sending relevant communications across 11 different languages and markets.
What do you dislike about the product?
The main challenge I faced with Braze is not having a Drag&Drop editor available for basic features such as the dynamic email footer or the 'unsubscribe' landing page. These can only be created with HTML as of today and it looks like the BRaze Product team hasn't brought all the capabilities they have in communications creation (ie: email, push notifications) to all the areas of their product.
What problems is the product solving and how is that benefiting you?
Braze is very helpful when it comes to creating personalised communications at scale. We are able to send the same email across 11 different languages and several markets by creating one single template. This saves a lot of time when building automations across all our markets and it makes us way more flexible when it comes to A/B testing and tracking the uplift our marketing communications generate.
Braze is hands down the best customer engagement platform on the market!
What do you like best about the product?
The most helpful aspect of the Braze platform is it's flexibility. Our team has moved to utilize custom in-app message placements to trigger native experiences to our end users. Braze's documentation and platform provides a robust toolkit at our teams disposal while also providing the opportunity to have deep integrations within our experience.
What do you dislike about the product?
Braze is a tool with ample documentation and support that allows our team to implement changes with little to no questions. The key area our organization experiences issues/dislike within our use of the tool is customer support in the rare situations it is needed. The customer support process when triaging bugs has been a lengthy process that forces our organization to dedicate additional time/resources rather than receivng clear next steps or potential root causes from the team.
What problems is the product solving and how is that benefiting you?
Our team utilizes Braze for a number of painpoints within our user journey this includes: monetization, awareness, churn prevention, return engagement. The platform has allowed our team to rapidly test experiences that solve our core problem areas mentioned above at unprecedented rates due to the exclusion of engineering resourcing to execute initiatives and tests.
So worth to get expertise in Braze
What do you like best about the product?
I love the constant evolution and iprovement on their products and features.
What do you dislike about the product?
They deprectated the Braze Bonfire Slack channel and it was a very powerful tool to get answers to your issues.
What problems is the product solving and how is that benefiting you?
Braze allows our company to create complex multi-channel flows to approach our users in a more personalised way.
An easy yet indepth CRM
What do you like best about the product?
love the in-app messaging features which we were not able to test before trying Braze. their drag & drop HTML builder is great for those who are not able to code
What do you dislike about the product?
there is a strong learning curve when starting to use Braze, some of the technical things can be tricky in addition to using this in-depth system (triggering, targeting)
What problems is the product solving and how is that benefiting you?
We were unable to successfully develop and test in app messages using our current CRM tool which was developed internally. This was the main reason we decided to test out Braze for a year
Growth lead
What do you like best about the product?
user dashboard. i like that i can see message history for each user. I also like the test email feature.
What do you dislike about the product?
would like more simple customizability for the emails and better analytics view
What problems is the product solving and how is that benefiting you?
braze allows us to communicate to large audiences at once
great user interface and a speedy experience
What do you like best about the product?
the arrangement is clear and easy to understand. I've only been using it for 2 weeks and I've managed to pick it up fairly quickly. This is better than competitors whose user interfaces are confusing
What do you dislike about the product?
I would like to see an autosave option. I have lost finished drafts because I've forgot to manually save a draft myself which can oftentimes be very frustrating.
What problems is the product solving and how is that benefiting you?
We arent able to process our emails to as high of a standard as we would like to without braze. By using Braze we are more productive and our business performance has increased.
Great user-friendly program
What do you like best about the product?
I love that Braze writes Liquid for you making personalization extremely easy. Overall, it's a simple-to-use program with more capabilities than other competitors.
What do you dislike about the product?
Does not have the same personalization power as something like Salesforce which can make including dynamic content difficult. It's frustrating that content cannot easily be move from one workspace to another.
What problems is the product solving and how is that benefiting you?
Building canvases is an easy way to build out and improve our lifecycle funnel. I like that push and email can live together there. The prioritization and quiet hours are also great features.
I use Braze to create canvases, segments and reporting.
What do you like best about the product?
I can set up campaigns and canvases seamlessly. I continue to learn how to use new features as they are implemented in Braze.
What do you dislike about the product?
The product's reporting feature can sometimes be confusing to understand the specifics of a canvas.
What problems is the product solving and how is that benefiting you?
Braze is helping my business segment and personalize messaging with event and custom attributes. Also, identify identify engagement on a channel level.
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