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Easy to navigate, fool proof!
What do you like best about the product?
The user-friendliness of the system and wide range of functionality are provided.
What do you dislike about the product?
Often difficult to find the correct information through the help guides. Update of the FAQ page would be super helpful!
What problems is the product solving and how is that benefiting you?
Reaching out target audiences with the correct and effective marketing.
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Braze is the Benz in the Biz.
What do you like best about the product?
How clean and user-friendly it is. The dashboard is easy to navigate and you can get to various sections in one or two clicks.
What do you dislike about the product?
The reporting is at its best, mediocre. While we are able to gather metrics around campaign performance, pulling numbers from Canvases that contain multiple variants or types of communications can take some time. You're not really able to get insights from your actual users. If you want to know what day of the week or time of day that users are most engaging, you have to do that via your own data warehouse, which I get but things of that nature are still limited.
What problems is the product solving and how is that benefiting you?
The problems that Braze is solving is that there are various bells and whistles that make using it super easy. There are things like intelligent delivery, which is helpful if you have time to use it. The AB testing capabilities have improved drastically and you can basically set it and forget it if you have enough data or users. Additionally, the drag and drop editor is helpful should you ever have issues with coding, you can makeshift a template.
Great tool for lifecycle comms!
What do you like best about the product?
It has tons of integrations, and it is incredibly intuitive. It makes creating comms really easy with its ton of features and automatizations.
What do you dislike about the product?
I believe that audience calculation in canvas has room for improvement, and reporting could be more practical.
What problems is the product solving and how is that benefiting you?
With Braze it is effortless to automate all our user lifecycle comms and automate them with A/B tests constantly rolling and improving our performance.
Good and bad
What do you like best about the product?
The fact that it keeps hyperlinks when pasting
What do you dislike about the product?
Spacing on bullet points...they never stick
What problems is the product solving and how is that benefiting you?
efficiency
Braze is an exceptional platform that's allowed our business to grow and scale.
What do you like best about the product?
Braze is excellent for targeting audiences at specific stages of the sales funnel. Our marketing and sales teams use segmentation, personalization, and custom event targeting to reach the appropriate audiences for various campaigns. The teams also use the detailed campaign results to inform future marketing and customer outreach decisions.
What do you dislike about the product?
Braze's technical requirements are sometimes challenging to learn as a non-technical professional. API documentation, for example, is easy for developers but difficult for a project manager or marketing manager to understand and implement. Our non-technical team members struggle to communicate project needs and outcomes to developers without understanding the technical requirements to achieve business needs.
What problems is the product solving and how is that benefiting you?
We have a complicated customer onboarding process. We use Braze to track every step of the onboarding process and design outreach communications to iterate on the customer experience. We also use segmentation and custom events targeting to understand our onboarding gaps. We've executed several product changes based on Braze campaign results.
Amazing Customer Engagement Platform
What do you like best about the product?
Being able to utilise real-time events to target audiences effectively and maximise engagement. In-App messages are becoming a core communication channel for our mobile-first business, which other platforms lack
What do you dislike about the product?
Everything is excellent, but if there was something to point out, it is being unable to segment using double-nested attributes. This is something we would heavily use in our business model to maximise targetting and really get to that 1:1 personalisation on scale
What problems is the product solving and how is that benefiting you?
Being able to effectively and efficiently communicate with our users in one tool. The reporting on these channels provide great insights so we can apply a test & learn approach to really maximise channel performance
I love braze
What do you like best about the product?
I like a lot braze canvas and the report builder section
What do you dislike about the product?
The support team in some times does not answer
What problems is the product solving and how is that benefiting you?
In all my business problemas braze help me with the canvas
Amazed with the Power of Braze
What do you like best about the product?
Braze is very dynamic avd easy to use. It allows selecting very detailed segments, target customers on all channels, simple to design the messages content. I highly recomment Braze.
What do you dislike about the product?
Our company pays tens of thousands yearly for Braze, but still, employees need to pay separtely to get the certifications. I hope that Braze team allows paid clients to take the exams for free.
What problems is the product solving and how is that benefiting you?
To engage with our customers, by sending them emails, messages, push notifications to remind them about our products, and to thank them for being loyal customers.
Braze
What do you like best about the product?
Braze is good and they give support to the consumers and maintain the gap for the brands. It is more good in the consumer data analysis and give support too.
What do you dislike about the product?
Nothing dislike as of now . Going pretty good with the things
What problems is the product solving and how is that benefiting you?
It shows the interaction between daily to daily support of the colleagues. They also give support to the others lacking the interaction between the brands and the consumers.
A powerful tool
What do you like best about the product?
Braze has simplified the workflow logically and creatively. We will have complete control over analytics, and the insightful dashboard is the cherry on top, which gives a quick view.
What do you dislike about the product?
One thing I would like to see in the future is the capability to use pop-up more creatively, that is to say buttons seems pretty static and fixed, I'd like to see floating buttons and simply draw-buttons of our own design to create interesting buttons.
What problems is the product solving and how is that benefiting you?
Braze has helped a lot on the creation of creative pop-ups and notifications, which will also give us the conversation report, and logic to target and retain users without much hustle of checking it from backend.
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