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Braze

Braze | 1

Reviews from AWS Marketplace

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External reviews

928 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Financial Services

Incredible CRM Platform that is simple to use

  • June 15, 2023
  • Review provided by G2

What do you like best about the product?
Canvas - this is better than any other comms platform i've used in the past, super easy to create with little to no jargon.
What do you dislike about the product?
No autosave feature - sometimes i close my comp before saving so have to start again, small issue but an auto save feature would be great
What problems is the product solving and how is that benefiting you?
Currently our previous crm platform did not allow us to send push and mobile campaigns so this allows us to engage with our audience in a way that we haven't been able to before


    Financial Services

The best tool in the market

  • June 14, 2023
  • Review verified by G2

What do you like best about the product?
Braze has everything you need to make the campaign you've planned.
From segmentation to automation, API info you can get, everything is programmable and scales
What do you dislike about the product?
Integrations via webhooks are a bit of a challenge, you'll need yes or yes a technical team to help you setup and take full advantage of this feature, but not much other things to dislik
What problems is the product solving and how is that benefiting you?
We're increasing our active users monthly and slowly automating lifecycle flows so users can have a better journey into our app. Braze helps us engage our users


    Computer Software

Great for CRM automation

  • June 12, 2023
  • Review provided by G2

What do you like best about the product?
- Omnichannel (email, push, pop-ups, sms and more)
What do you dislike about the product?
- Expensive
- The initial onboarding and implementation takes months
What problems is the product solving and how is that benefiting you?
Activation of newly-registered users, free-to-paid upselling, marekting and community newsletters etc.


    Health, Wellness and Fitness

Irreplaceable MMP that allows our team to provide personalized user experiences w/o devs

  • June 08, 2023
  • Review verified by G2

What do you like best about the product?
We've used Braze for 2+ years and it's unlocked so much for us in terms of being able to provide personalized in app experiences for our users without relying on devs.
- Documentation is always super detailed and helpful
- Constantly improving the platform with new features (they launched AI features like Copy Assistant, image generation, etc. before ChatGPT became the next hot tech)
- They listen to product feedback - we had a use case that required being able to have an array of user attributes and while it took some time, they added the feature into the platform
- Easy to use interface - our marketing team leverages it all the time
What do you dislike about the product?
There aren't a ton of downsides I can think of. We definitely have some unique use cases in our business that we've had to build workarounds for, but Braze has been great at constantly updating their platform to include new features.
What problems is the product solving and how is that benefiting you?
Personalized marketing messages
Sending user the right message at the right time (with intelligent timing)
Automating processes that we previously did manually
Understanding our customer segments better
Being able to push in app messages without engineering support


    Sachi A.

Braze City x City Review

  • June 06, 2023
  • Review provided by G2

What do you like best about the product?
The support we receive from the Braze team is phenomenal. They are engaged and always looking for the best solutions to make our lives easier as marketers involved in a diverse tech stack.
What do you dislike about the product?
No major complaints. If Braze/ all our vendors had better documentation on how they integrate with each other that would be wonderful.
What problems is the product solving and how is that benefiting you?
They make our entire CRM process more seamless and innovative with their easy to navigate dashboaerd and tech solutions.


    Marketing and Advertising

The future is here.

  • June 06, 2023
  • Review verified by G2

What do you like best about the product?
They've built a community full of creative and technical minds connected through a passion for marketing technology. I've connected with several marketing minds that have inspired me to pursue AI prompt engineering and human-centric design.
What do you dislike about the product?
Still a new platform that requires a bit more support, especially for legacy users of previous marketing technologies.
What problems is the product solving and how is that benefiting you?
Figuring out how to intuitively post multi-platform campaign content in a timely manner, with the ability to easily communicate analytics to our team.


    Faustina F.

great produc, easy onboarding

  • June 06, 2023
  • Review provided by G2

What do you like best about the product?
tool is intuitive to use. for a team of 10, not everyone has the time to do onboarding, but most people figured it out on their own
What do you dislike about the product?
third party onboarding feels a little distant from time to time
What problems is the product solving and how is that benefiting you?
improve activation


    Felipe Z.

Excelente servicio

  • June 05, 2023
  • Review verified by G2

What do you like best about the product?
La integracion con la base de la empresa, permite comunicacion mas especifica y exitosa.

Facilidad para crear campañas.
What do you dislike about the product?
En algunas ocasiones se buggea y hay que abrir las campañas manualmente ya que no muestra correctamente el numero de destinatarios ocurre mas seguid cuando se varga manualmente los usuarios.
What problems is the product solving and how is that benefiting you?
Comunicacion especifica a usuarios objetivo, para incentivar el uso de la app.


    Consumer Services

One of the best CRM platforms I have had the pleasure of using

  • June 05, 2023
  • Review verified by G2

What do you like best about the product?
Very easy to build out segmentation. Useful predictions. Easy to create campaigns and canvases. User friendly.
What do you dislike about the product?
Churn insights. Suggestions around campaigns/canvases, potentially powered by AI would be useful.
What problems is the product solving and how is that benefiting you?
Ability to send Email, Push and In app messages to our app users. Seamlessly integrated in one location.


    Marketing and Advertising

Powerful Marketing Automation and Data Tools

  • June 05, 2023
  • Review verified by G2

What do you like best about the product?
I've used Braze at several companies now. It enables quick solutions to data needs and supports several mobile-first, app-related channels. The support is quick to respond, and their technical knowledge is good.
What do you dislike about the product?
The only thing is Braze is hard to grow with as your company scales. It is a great stop-gap solution to filing your communication needs in your app, but it prices itself out in the later stages of the journey.
What problems is the product solving and how is that benefiting you?
Timely, intelligent, and dynamic user communications at the right time. Quick behavioral analysis and experimentation/customization that no other platform does quite as easily.