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Braze

Braze | 1

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External reviews

1,137 reviews
from G2

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    Real Estate

Braze is powerful tool, where it's possible to create/test many ways of sending communications

  • January 29, 2025
  • Review provided by G2

What do you like best about the product?
The most helpful thing about Braze is its usability and user experience. It is an easy-to-use platform, and their customer support team is really proactive, available, and easy to work with. Besides that, there are many features that help us simplify the process of sending and analyzing app pushes and emails.
What do you dislike about the product?
Braze's reports are limited, and it's difficult to personalize/customize reports using just the platform. We're able to access all the data without line limits, but only by using the API.
What problems is the product solving and how is that benefiting you?
Braze is helping us send communications focused on the acquisition and engagement of our users in an easy way.

    Roseann S.

Innovative platform to interact

  • January 27, 2025
  • Review verified by G2

What do you like best about the product?
Honestly, Braze has changed the way we communicate with customers completely. I enjoy how simple it is to customize messages, it gives me a great interaction and integrates easily.
What do you dislike about the product?
There is nothing that I dislike about Braze, it is intuitive and easy to use.
What problems is the product solving and how is that benefiting you?
It saves me time and work, it is a great tool for my work.

    Marketing and Advertising

So many features

  • January 27, 2025
  • Review verified by G2

What do you like best about the product?
There are so many amazing features and automations that make it so much easier to focus on stategy instead of creating every campaign for every user one by one.
What do you dislike about the product?
the email editor is a little basic but it works really well.
What problems is the product solving and how is that benefiting you?
automated messaging, making it a lot easier to build a personal realtionship with customers

    Marketing and Advertising

A Powerful Tool to Take Marketing to the Next Level

  • January 23, 2025
  • Review verified by G2

What do you like best about the product?
First and foremost Braze has an excellent Customer Success team who is always available for correspondence via email or Slack, and they will have monthly check-ins with you to ensure Braze is meeting your goals and expectations. You develop a true 1:1 relationship with your CSM and genuinely feel like you are important to Braze. For me, this is a big difference between Braze and other ESPs.

As for the tool itself, Braze is a tool we use every single day and is a core component of our business. It is easy to get engagement metrics at a glance or by individual campaign, and there are a lot of complex use cases within Braze that we have used to increase user engagement and conversion. These include liquid logic, which has allowed us to take personalization within our communications to new heights and the segment builder, which allows infinite filters so that we can target the right users at the right time.

Canvas Builder makes it easy to create multi-channel touchpoints to the same users, and meet the needs of your customers at every step of the user journey. We have revamped or launched almost 10 completely different canvases just within the last 12 months.
What do you dislike about the product?
The Braze Technical Support team is very busy, which is understandable, but I do feel like at times they deprioritize your ticket, even if you feel it is an urgent need for your business. It is important to stay on top of them and to continuously promote a sense of urgency or occasionally your tickets will be treated as less serious than other than have received.

The other area Braze is a little more difficult than other ESPs is with click-through link tracking of specific links. This is not an out-of-the box feature that most ESPs have, and to track clicks of a specific link you must add the link alias product (it is free) and change the way your links look and how the aliases are tracked alongside the UTM tracking. It is something that is overall pretty minor, but genuinely is annoying when you are looking to target users who clicked a specific CTA and not just anywhere in the message.

Braze is also constantly changing how the interface looks, and it gets confusing where to find things everytime they make the change. By the time you understand the menus, they have changed.
What problems is the product solving and how is that benefiting you?
Braze is helping us learn the right channels at the right time. It has helped us to increase conversion and reduce churn.

    Wayu P.

Its better to have Braze more than u thought

  • January 23, 2025
  • Review verified by G2

What do you like best about the product?
Personalization improve customer engagement
What do you dislike about the product?
some item can't ba adapt to my needs, so I need way to improve it
What problems is the product solving and how is that benefiting you?
enhance our team to do more personalized to our customer

    Arlene P.

We utilized Braze for about three years, and we met with the Braze team on a weekly basis.

  • January 22, 2025
  • Review verified by G2

What do you like best about the product?
It is an easy platform to integrate across the different systems we utilze.
What do you dislike about the product?
It is not an easy platform to navigate. And it seemed as though the out-of-the-box features didn't include AI to predict customer behavior (i.e. churning), and the campaign revenue reporting was very limited.
What problems is the product solving and how is that benefiting you?
Braze has helped with campaign-level revenue reporting; however, it stopped working again recently. The team has been helpful in trying to steer us in the right direction; however, the platform isn't easy to use.

    Meghan H.

Best-in-class CRM platform

  • January 22, 2025
  • Review provided by G2

What do you like best about the product?
Braze is an extremely intuitive and user-friendly platform that allows our teams to execute on our ideas with ease. I've used Braze for more than 5 years throughout my career across multiple industries, and the platform continues to advance and innovate to remain the industry leader in the space. What I appreciate most about Braze outside of it being a great platform, is the level of support we receive from our CS team. They assist with problem solving, campaign ideation, and ensuring that we meet the goals we have set.
What do you dislike about the product?
Achieving personlization through liquid logic can be challenging, but this has largely been addressed with the recent addition of the Braze AI Assistant, that can fully code your liquid logic based on a simple text prompt.
What problems is the product solving and how is that benefiting you?
Braze allows us a direct line of communication to our users through email, push, and in-app messaging. In our industry, users expect timely, relevant communication from their app, and Braze allows us to seamlessly execute on hundreds of campapgins a month.

    Marketing and Advertising

it was fantastic, fabulous

  • January 22, 2025
  • Review provided by G2

What do you like best about the product?
the ease of integrating platforms and running campaigns
What do you dislike about the product?
I haven't identified anything I don't like yet.
What problems is the product solving and how is that benefiting you?
It allows me to have automatic journeys, which were previously done manually, so I gained time to be more analytical

    Marketing and Advertising

Good Onboarding Experience so far

  • January 21, 2025
  • Review verified by G2

What do you like best about the product?
Their onboarding experience has been extremely thorough and helpful. Their team is very hands on and continues to check in with us to make sure we are best setting up our platform for future success. They meet with us multiple times a week and check in almost daily to ensure we feel comfortable with the next steps.
What do you dislike about the product?
Nothing so far! We have really enjoyed our experience with them.
What problems is the product solving and how is that benefiting you?
Becoming more personalized and creating a better experience for customers.

    Food & Beverages

Great platform

  • January 17, 2025
  • Review verified by G2

What do you like best about the product?
Excited to move across from our old, clunky, custom built CRM tool to something which integrates with everything.
What do you dislike about the product?
We would like the option for more automation where possible with data joins, platform integrations and clearer segmentation building for audience syncs.
What problems is the product solving and how is that benefiting you?
Syncing audiences between our CRM and DWH to Meta and other advertising platforms.

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