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Platform with a lot of possibilities that's easy to use
What do you like best about the product?
I am still quite new to using Braze (2 monhts) but the platform is easy to get into. They also provide a lot of possibilities to learn more about what you can do with Braze in their courses. Some are self study and some courses are even live, which really motivates to get into Braze even more.
What do you dislike about the product?
There has not been something that I really dislike.
What problems is the product solving and how is that benefiting you?
It helps to be able to send out specific communication towards specific target audiences. Also, Braze makes it easy to create automated campaigns which gives you more time to focus on creating manual campaigns too.
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Braze helps me do all the things!
What do you like best about the product?
UX is super fluent and easy to use. The learnings library is amazing and easy for me to get guidance on what i need to do better. The multi-channel marketing is so sharp and easy to use. The whole layout is super clear and saves me time.
What do you dislike about the product?
I wish the sytem could communicate better with the data warehouse to identify problems in the segmentation. There may need to be better. The support process is lengthly and impersonal.
What problems is the product solving and how is that benefiting you?
braze streamlines all necessary comms into one easy-to-use canvas or campaign. Conversion event data is super valuable as well. Easy ability to cross-check users against many different systems for verification
Adaptable tools with great ongoing support and a strong future
What do you like best about the product?
Braze covers a variety of messaging channels with straightforward interfaces and common triggers/interactions, making it perfect for modern holistic messaging. Once you understand how to interact in the system as intended and leverage the various events and attributes at your disposal, many fascinating options open up for you as "free" benefits of your implementation. On the human level, we were connected early on with an outstanding Customer Success Manager and an excellent account executive, both of whom have been highly communicative and proactive with getting our people trained and evangelizing best practices internally.
What do you dislike about the product?
As a developer, I find the Liquid support for complex personalization very handy, but the documentation could be more consistent/current, and the examples better tested. If you go in expecting message bodies to serve solely as the templating/presentation layer and able to work with that constraint, you'll do well, but if you start wanting to put complex logic in your templates, your life rapidly gets difficult.
To a degree, this is a question of clashing paradigms more than a flaw in Braze, but it's tantalizing to have so much power in the template/message level and suddenly hit a brick wall when you take that one step too far. As with most templating languages, the error tracing/debugging is minimal to nonexistent -- designing things to "fail silently" when issues are encountered, while best for "live" messaging, can be problematic for those of us trying to figure out where issues originate.
We have encountered some other speedbumps with Braze, but this is one of the few that wasn't being specifically addressed in ongoing improvements or for which an alternate solution was available.
To a degree, this is a question of clashing paradigms more than a flaw in Braze, but it's tantalizing to have so much power in the template/message level and suddenly hit a brick wall when you take that one step too far. As with most templating languages, the error tracing/debugging is minimal to nonexistent -- designing things to "fail silently" when issues are encountered, while best for "live" messaging, can be problematic for those of us trying to figure out where issues originate.
We have encountered some other speedbumps with Braze, but this is one of the few that wasn't being specifically addressed in ongoing improvements or for which an alternate solution was available.
What problems is the product solving and how is that benefiting you?
Braze is helping us modernize and streamline communications with our users. We can now convert what were once complex email and SMS experiences, previously orchestrated across multiple vendors and internal databases, into a form that allows us to offload tremendous amounts of data manipulation and retention to Braze's systems. Further, doing so means we can give the experiences a cohesive management system at the same time, and every additional data point offloaded broadens our options for messaging. Braze enabled us to branch into mobile notifications easily, and soon we're hoping to integrate site experiences as well, allowing us to reach our users in a more adaptable, holistic fashion without having to do all the heavy lifting ourselves via internal systems.
Powerful multi-channel marketing platform
What do you like best about the product?
Braze is a platform for non-technical marketers to run multi-channel campaigns. I like the drag & drop Canvas feature for building intuitive multi-step flows. The combination of HTML and WYSIWYG editors is useful for those with limited HTML skills.
What do you dislike about the product?
The user interface can be confusing. The flow for building segments and creating test groups could be simpler. QA testing custom attributes should be easier. Reporting should be simpler to build, for tracking MAU for example.
What problems is the product solving and how is that benefiting you?
Braze powers multi-channel marketing for email, in-app message and push notification. It makes running our Lifecycle Marketing team easier since one teammate can manage it all.
Braze has a superb customer service!
What do you like best about the product?
They have a top-notch customer service team that response fast and explain in detail!
What do you dislike about the product?
Nothing for now, so far so good! Braze is able to provide solution to any issues we have
What problems is the product solving and how is that benefiting you?
Braze enables us to design a journey to engage our users in multiple stages with multiple channels that they have!
A good multi-channel comms solution, especially for e-commerce and apps
What do you like best about the product?
It supports many comms channels, and it is straightforward to set up multi-channel automations that work in sync to deliver a great customer experience.
What do you dislike about the product?
Reliability on dev support is relatively high compared to many other automation softwares. Not being able to see filtered customer segments on screen (you have to download it every time) is a bit inconvenient and a data privacy risk.
What problems is the product solving and how is that benefiting you?
Braze is the primary comms software for our business.
Great platform for multi-channel marketing automation
What do you like best about the product?
- Lots of integrations (Mixpanel, Lob, etc.)
- Easy to use interface can enables small, agile marketing tema
- Great customer support and rep
- New features come out often
- Easy to use interface can enables small, agile marketing tema
- Great customer support and rep
- New features come out often
What do you dislike about the product?
- Pricing is quite expensive compared to smaller, off-the-shelf tools
- in-app data visualization tools are poor, though data is exportable to snowflake or fivetran
- in-app data visualization tools are poor, though data is exportable to snowflake or fivetran
What problems is the product solving and how is that benefiting you?
Braze enables us to manage all member engagement in one place. We use email, push notifications, SMS, multiple types of in-app notifications, and a print marketing vendor all managed through Braze.
Braze is a super functional platform!
What do you like best about the product?
Braze is incredibly useful for businesses as it helps sync consumer engagement and retention across email, SMS, in-app pushes, and more.
What do you dislike about the product?
The design functionality for emails can be a bit limited, but nothing you can't work around.
What problems is the product solving and how is that benefiting you?
It helps automate emails and target consumers based on their preferences and engagement with our app!
Braze is an excellent Push / Email / Messaging marketing tool
What do you like best about the product?
Ability to develop a marketing communication rollout plan using Braze's Canvas feature
What do you dislike about the product?
Nothing stands out - Braze's toolset is fairly straightforward to use and quick extensive
What problems is the product solving and how is that benefiting you?
Automating Marketing Rollouts, Central hub to manage communication to users and manage Opt-in / Opt-out settings
Very easy to use!
What do you like best about the product?
Braze is very easy to use. I'm a new user, and it's been relatively easy to navigate the platform and set up campaigns. I really like being able to limit how many contacts receive a campaign, a feature that has been handy during the IP warmup process and for surveys. The calendar view for campaigns is also very convenient for helping me visualize my campaign schedule.
What do you dislike about the product?
I wish it were possible to segment out soft bounces so that I can suppress them from receiving future campaigns. I also wish there was an easy way to dedupe contacts that have both an external id and user alias.
What problems is the product solving and how is that benefiting you?
Braze is helping us automate a portion of our email marketing and easily launch our monthly campaigns.
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