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Head of CRM
What do you like best about the product?
The recency of the new features and development
Support
Reliability
Easy to use
Canvas and its features
Support
Reliability
Easy to use
Canvas and its features
What do you dislike about the product?
Reporting could be better.
Currently, we often need to look at another platform to get insights in detail.
Currently, we often need to look at another platform to get insights in detail.
What problems is the product solving and how is that benefiting you?
We can automate our communications based on user behavior and past data.
We can do the first tests for some product features to understand if that makes sense to invest time on actual implementation
We can do the first tests for some product features to understand if that makes sense to invest time on actual implementation
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Braze new user
What do you like best about the product?
It is allowing me to see data clearly. Easy to build EDM.
What do you dislike about the product?
It's not the most user friendly. There should be more drag and drop options and I feel like there should we be more icons and visuals for more visual people while building report.
What problems is the product solving and how is that benefiting you?
Helping me send messages to my database very easily and craft creative messages.
User-friendly customer engagement platform
What do you like best about the product?
Braze is a user-friendly customer engagement platform. The product suite is easy to navigate and insights are clear to ensure your CRM strategy is at its best and leverages the very best learnings and data.
What do you dislike about the product?
Limit in data points that you are allocated.
What problems is the product solving and how is that benefiting you?
Connecting with our customers at appropriate touchpoints and developing longterm CRM strategies.
Compact and versatile tool
What do you like best about the product?
How efficient it is to make email campaigns and Canvas is helpful when needing to send multiple emails.
What do you dislike about the product?
The UI design could be more simple and more sleek. Often many buttons look like others which will confuse new users.
What problems is the product solving and how is that benefiting you?
It is automating my emails which gives me more time to do other work.
it was very easy to learn how to use as someone who's using it for the first time
What do you like best about the product?
There's so many possibilities it can do to engage our users, especially on the canvas side. it is more specific and detailed compared to a different CRM platform I have previously used.
What do you dislike about the product?
Sometimes I do think that there's too many unnecessary parts to setting up a campaign, although its for the guardrails in order to send out the campaigns properly, i do wish it can be simplified
What problems is the product solving and how is that benefiting you?
Braze helps our brand inform our users on the promotions, sales, events through push notifications, email newsletter and also engages our users on a lifecycle basis depending on their action in app
Poderosa ferramenta
What do you like best about the product?
Diversas funcionalidades que ajudam nas nossas estratégias de Lifecycle
What do you dislike about the product?
Falta de um suporte em português para resolver os problemas dos clientes do Brazil
What problems is the product solving and how is that benefiting you?
Metrificar as estratégias de comunicação
Easy to use and analyse data
What do you like best about the product?
Easy UI
Great Email templates
Ability to analyze segment-wise data
Great platform to setup banners for both mobile and web
Great Customer Support
Great Email templates
Ability to analyze segment-wise data
Great platform to setup banners for both mobile and web
Great Customer Support
What do you dislike about the product?
A bit complex to get data when the audience is in millions
What problems is the product solving and how is that benefiting you?
Braze helps us set up banners and send mail campaigns to a broad base of users and helps us with data to analyze the performance of the campaigns.
One of the best all around marketing automation platform
What do you like best about the product?
One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys
Straightforward and intuitive UI
Excellent ability to create segments and filters, combine them and use them for sending lists, filters or triggers
Many advanced scheduling and AB testing options
Easy to use journey editor
Works with liquid programming language
Ability to create Braze-to-Braze API calls that update segments, create custom events and allow a lot of flexibility based on the existing custom fields without a need for a business analyst or a front-end coder
Straightforward and intuitive UI
Excellent ability to create segments and filters, combine them and use them for sending lists, filters or triggers
Many advanced scheduling and AB testing options
Easy to use journey editor
Works with liquid programming language
Ability to create Braze-to-Braze API calls that update segments, create custom events and allow a lot of flexibility based on the existing custom fields without a need for a business analyst or a front-end coder
What do you dislike about the product?
The IDE experience lacks more specific errors notification and logging
The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow
Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations
The reporting tool can allow more segmentation and filtering, display over time
Everything else is damn good
The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow
Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations
The reporting tool can allow more segmentation and filtering, display over time
Everything else is damn good
What problems is the product solving and how is that benefiting you?
Ability to work efficiently with custom events as triggers, calculate them and act upon their data payload in a very useful way.
It is the fastest and easiest I have seen.
It is the fastest and easiest I have seen.
Braze offers a straight-forward, dynamic customer engagement tool.
What do you like best about the product?
Braze is extremely easy to use! It only took our team about 1-2 months to transfer all of our old email campaigns and other customer communications into Braze. I was initially nervous to make the switch, being attached to our old tools. But Braze's learning modules and their team made it easy!
What do you dislike about the product?
I wish that creating Segments/Lists were easier. For some reason I feel that creating Segments in Braze is not as straightforward for me as it has been with other platforms. I simply like to upload external lists like CSV files and go from there.
What problems is the product solving and how is that benefiting you?
Braze is helping us communicate with our customers regularly and in a personalized fashion via multiple channels including email, SMS, push notifications, in-app messages, and more! Creating a Canvas/Campaign in Braze is extremely straightforward, and we feel confident that we could easily train any of our future staff members to use the platform.
Great UI/UX, one of the best CRM softwares around
What do you like best about the product?
100% customizable, easy to get and adopt also for non-techie (in comparison to other CRM software, does not require a lot of coding beside some HTML and liquid).
What do you dislike about the product?
Overview performance is not available for other channels beside email (would be useful for push notifications, in-app messages and content cards too), plus custom events can be tracked for only 28days
What problems is the product solving and how is that benefiting you?
Automatize our marketing comms in a fashion that feels smooth and relevant to the customer, according to their lifestage and needs - plus optimizing our sendout times
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