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Braze

Braze | 1

Reviews from AWS Marketplace

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External reviews

941 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Payden H.

Marketing Manager

  • February 15, 2023
  • Review verified by G2

What do you like best about the product?
My favorite tool is Braze Canvas. It will transform our onboarding experience for users!
What do you dislike about the product?
Sometimes the amount of function is overwhelming, or there are features that are helpful that I am not aware of until I stumble across a blog post or reach out to support.

I also don't think you can send emails to a group of people without Braze identifiers. This can be a hassle if all I have is a CSV file of email addresses.
What problems is the product solving and how is that benefiting you?
Braze helps us by its ability to customize and personalize our audience segments.

    Juan Manuel Q.

Very usefull, once you are onboarded is easy and friendly to understand. Good UX.

  • February 10, 2023
  • Review verified by G2

What do you like best about the product?
The way you create a canvas and the good UX when working with it. I think is really complete in terms of things you can do and easy to create and improve new ideas.
What do you dislike about the product?
Times of answer when updating, launching, or loading a complex campaign. Sometimes it takes a lot of time to work with multiple campaigns and the day to day work needs a more responsive and fast tool.
What problems is the product solving and how is that benefiting you?
Braze is solving the complex problem of communication with the clients when trying to catch them for new/more sells. It is benefiting us by bringing the tool to communicate with all of them in a simply and fast way, and also letting us track the performance of what we do.

    Regan B.

Great for cross-channel messaging, segmentation capabilities could use some work

  • February 10, 2023
  • Review verified by G2

What do you like best about the product?
- Action paths
- Ability to use cross-channel messaging in canvases
- Drag and drop feature
- A/B testing capabilities and now being able to edit all primary steps in a canvas
What do you dislike about the product?
- mobile and desktop views of drag and drop break when forwarding emails (both display)
- using the 'send an email' feature for linking: can't stylize or link in the email you send
- being able to convert segments into static lists
What problems is the product solving and how is that benefiting you?
Helping with many of our transactional needs when it comes to users booking Truckster for a catering or neighborhood event, online ordering and more. We're able to communicate personalized messages promptly based on customer behavior.

    Léa M.

A tool with a very appreciable UX and multiple functionalities

  • February 06, 2023
  • Review provided by G2

What do you like best about the product?
- The support (success manager, sales and support) is excellent: responsiveness and availability
- The team and the community are a great help in finding technical workarounds
- 90% of my needs are covered by the tool, and new features are released very regularly
What do you dislike about the product?
Nothing specific instead of small daily technical needs for which we can easily find workarounds
What problems is the product solving and how is that benefiting you?
With Braze, I can easily address all my CRM B2B and B2C challenges:
- automation
- multi-channel strategies
- ad hoc campaigns
- CRM performances dashboards

    Udi G.

Very professional team and good UX

  • February 06, 2023
  • Review verified by G2

What do you like best about the product?
- UX
- UI
- Customer support
- the API and connectivity to the app
- Braze learning
What do you dislike about the product?
- Not supporting past canvases
- reporting
What problems is the product solving and how is that benefiting you?
Personalization, segmentation, and communication through the app

    Luisa S.

Best canvas building experience!

  • February 06, 2023
  • Review verified by G2

What do you like best about the product?
Braze is an intuitive platform with robust features regarding customer engagement.
What do you dislike about the product?
I think there is room for improvement in the reports section, as well as a feature for automatic saves
What problems is the product solving and how is that benefiting you?
Braze is helping me reach my customers and get insights in how they interact with our communications

    Gabrielle P.

Senior CRM Associate

  • February 02, 2023
  • Review provided by G2

What do you like best about the product?
The ease of use for the Canvas flows and the constant improvement!
What do you dislike about the product?
Testing and analytics are limited. Also Klaviyo's flow use is much easier where you can pause and resume flows without exiting.
What problems is the product solving and how is that benefiting you?
It is creating a one-stop-shop for our lifecycle platform. Its cross-functional and generally easy to use.

    Matthew M.

It has enabled us to be able to do awesome omnichannel journeys for our customers.

  • February 02, 2023
  • Review verified by G2

What do you like best about the product?
It's an all-in-one tool for CRM - it's web/app capabilities make it very seamless for the customer experience.
What do you dislike about the product?
Reporting needs some improvement especially YOY view.
What problems is the product solving and how is that benefiting you?
Automated comms
Streamlined customer journeys
Omni channel

    Information Technology and Services

Robust Features, Integrations and Great UI

  • February 02, 2023
  • Review provided by G2

What do you like best about the product?
The platform has robust segmenting, targeting, journey building features, and the client services team has a strong understanding of the product. The UI is intuitive; the help content is actually helpful, and the integration in amplitude makes it very powerful.
What do you dislike about the product?
The reporting functionality feels overly complicated, and it's fairly basic.
What problems is the product solving and how is that benefiting you?
Braze is helping us improve consumer engagement through testing, and building personalized lifecycle programs.

    Food & Beverages

CRM Manager

  • February 01, 2023
  • Review verified by G2

What do you like best about the product?
Very helpful tool to do customer journeys, triggers.
What do you dislike about the product?
Reporting dashboard could be much better
What problems is the product solving and how is that benefiting you?
Customer journeys, segmentation and personalization with Liquid.

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