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Very good plattform with many useful features
What do you like best about the product?
the E-Mail Drag & Drop Editor and in general to have everything in one plattform. I am currently as a one-man show in CRM at my company and braze enables me to orchestrate all relevant communication channels at the same time. It helps me to easily set up automated user flows based on user attributes, real-time events and much more.
What do you dislike about the product?
I dislike that sometimes it seems that they are not taking into account that many e-commerce companys have thousands of different products. The definition of a purchase and how it is handled technically is not ideal.
What problems is the product solving and how is that benefiting you?
braze helps me to orchestrate all business relevant channels in one plattform without the need of many human resources!
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Braze should definitely be the Campaign Management Tool in your MarTech stack
What do you like best about the product?
Compared to other marketing automation tools in the market, Braze has one of the most intuitive, user-friendly interface which makes building a complex customer journey easy. While it takes some time to understand the documentation, the use cases are generally clear and easy to follow.
The biggest shoutout to the success of using Braze attributes to the amazing onboarding and customer success team members who have been instrumental in providing training and guidance steps, which are both critical to the adoption of the platform at an Enterprise level in less than 6 months!
The biggest shoutout to the success of using Braze attributes to the amazing onboarding and customer success team members who have been instrumental in providing training and guidance steps, which are both critical to the adoption of the platform at an Enterprise level in less than 6 months!
What do you dislike about the product?
There is a learning curve to using Braze, and as with all platforms, it is not easy to drive it forward in the beginning. An example would be the understanding of using Liquid to harass the full capability of personalization in Braze, but for an uninitiated marketer, that would be a very daunting step to overcome. While there are different ways to configure a setup in Braze, the more elegant approach or solution would usually require some development help or technical support (e.g building of APIs or data ETLs) which might not be at the disposal of every marketing team.
That said, there are still good low-lift solutions which are native to Braze and could be implemented with the support of Braze onboarding and the customer success team. I would strongly recommend it due to their high level of commitment to success.
That said, there are still good low-lift solutions which are native to Braze and could be implemented with the support of Braze onboarding and the customer success team. I would strongly recommend it due to their high level of commitment to success.
What problems is the product solving and how is that benefiting you?
Braze is an all-in-one customer engagement tool which allows the team to effortlessly orchestrate multi-marketing channels (i.e. Email, SMS, IAM, Push notifications) in a single customer journey view and the ability to scale up with different experimentations designs using drag-and-drop features. Implementing Braze SDK (by collecting data points) into our mobile app/website has also enabled us to transit from the current tactical campaigns to building more data-driven, customer-centric customer lifecycle campaigns. Another big plus of using Braze is how the platform ingests data that allows content personalization on the fly (via APIs) that supercharges our hyper-personalization roadmap.
Braze has been an excellent tool for us for customer engagement
What do you like best about the product?
Ease of use of the canvas designs and campaign design. Excellent support from the Braze team helped us grow our business with best practices. Also, we had good controls from HQ to manage local markets
What do you dislike about the product?
More integrations with other channels like LINE for the Asian markets
What problems is the product solving and how is that benefiting you?
Effective customer engagement with reliable journeys. We have seen our customer engagement increase with our increase usage of the tool.
Review of Braze Support for Prestige Holdings Limited
What do you like best about the product?
The platform is cutting-edge and provides Prestige Holdings Limited with a competitive advantage in Trinidad and Tobago. The platform is very technical but we understand its value. I like:
- automation of messaging
- the support team is amazing
- strong data collection capabilities
- Training Tools
- automation of messaging
- the support team is amazing
- strong data collection capabilities
- Training Tools
What do you dislike about the product?
Some of the systems are very technical but with the support of the Customer Success team Prestige Holdings is overcoming.
What problems is the product solving and how is that benefiting you?
Braze is helping:
- PHL automates messages
- Segment database
- Target users
- Build the digital profile of online customers
- Understanding the customer journey
- PHL automates messages
- Segment database
- Target users
- Build the digital profile of online customers
- Understanding the customer journey
Campaign management and CRM platform that works perfectly and solves our problems.
What do you like best about the product?
Use of push, email, inapp and sms that meet our expectations.
What do you dislike about the product?
Be completely in English. We have a lot of users in Brazil, we miss Portuguese.
What problems is the product solving and how is that benefiting you?
Segmentation and being assertive in the details.
Robust product with hardworking teams
What do you like best about the product?
Success reps are very respnsive. There are major updates constantly that makes the end users feel optimistic about being able to do more with the product.
What do you dislike about the product?
There are still little quality-of-life lack of features that make me wonder 'why can't i do this'? But they are not deal breakers.
What problems is the product solving and how is that benefiting you?
My work is integrating MarTech tools for a video game company, and integrating Braze has given my team enough tools to realize their customer journey initiatives.
Total Braze Fan-Girl
What do you like best about the product?
Super user friendly. Liquid logic is amazing and it makes adding personalization much easier than it is on other ESPs. User support is also great.
What do you dislike about the product?
You can't create a custom preview using placeholder values in place of connected content and you can't generate a custom preview using nested custom attributes.
What problems is the product solving and how is that benefiting you?
Braze has provided great resources to support our efforts to increase personalized, timely message streams.
Reliable tool for lifecycle management
What do you like best about the product?
All-in-one tool for CRM / Lifecycle Management
Many very useful features
Easy integration
Quick customer/tech support
Many very useful features
Easy integration
Quick customer/tech support
What do you dislike about the product?
The UI is not always very intuitive. It takes time to get used to it. But once you get the hang of it it all makes sense. You are reminded of the UI challenges only when you need to train someone new on how to use the platform. Having said that, the recent UI changes especially in Canvases have made things much smoother.
What problems is the product solving and how is that benefiting you?
We use Braze primarily for campaigning and lifecycle comms. Without Braze it would be practically impossible for us to have as personalised and smart comms with our users as we do now.
Braze is my favorite platform to work with retention and egagement strategies
What do you like best about the product?
Braze is a very intuitive platform to work with cross-channel strategies. Being able to use attributes and events on the same strategy and all channels makes it easy to orquestrate messages and impacts according to user's actions and interests on our website and app. Also, Intelligent Timming and Intelligent Channel are some great features to get the best performance within our campains. Along with our CS, learning paths and the bonfire community is a huge ally to experiment new things in a short time.
What do you dislike about the product?
Braze is amazing for retention/engament purpuses, but on the hand can lack a lot of features for lead capturing with qualification and nurturing according to users behaviour with outsite contents. Also, not having a automatic saving of campaigns and canvases can lead to work loss if you deal with internet issues.
What problems is the product solving and how is that benefiting you?
Link aliasing is a feature we're looking forward to use a lot to qualify users interest based on our welcome campaigns and to retarget active clients.
Canvas Flow also allows us to save new information into the users profiles according to an action which will be very helpfull to us.
Canvas Flow also allows us to save new information into the users profiles according to an action which will be very helpfull to us.
Easy to get started, helpful support, and robust CRM functionality
What do you like best about the product?
CRM tools can be challenging to launch for SMBs, but Braze makes it as easy as possible. The options and encouragement to segment users really drives campaign success. However, the best part of Braze is not the tool itself — but their customer support. When I'm facing a technical or analytical issue, Braze's support representatives consistently feel like an extension of my team. I can get a response at any time of the day and know in confidence that their expertise will solve my problem.
What do you dislike about the product?
Braze has all the core functionality you need. I'd love to see more options to organize campaigns in the dashboard as well as an easy way to transfer campaigns between apps.
What problems is the product solving and how is that benefiting you?
Braze is helping us reach our audience through in-app content and off-app push notifications, creating a full-cycle marketing funnel to retain our users and increase brand awareness.
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