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Amazing experience with braze
What do you like best about the product?
It's super easy to use, also it give you a lot of integration possibilities, with the own apis or with third parties, it also alllow you to target users very welll and send campaigns through different channels
What do you dislike about the product?
Sometimes the features are expensive but it worth it to pay it as it's a very complete tool for marketers. Anything else to say in this point, hope i'ts useful
What problems is the product solving and how is that benefiting you?
Alllow us to communicate with our users at the right moment and with the right channel, it provides us a lot of insights to improve the campaigns and also the user experience
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Good
What do you like best about the product?
- Real-time trigger and segmentation
- Canvas
- Canvas
What do you dislike about the product?
- Revenue tracking based on last click attribution
- Limited format (e.g. IAM)
- Limited format (e.g. IAM)
What problems is the product solving and how is that benefiting you?
- Acqurie new customer
- Retain existing customer
- Retain existing customer
Braze is one of the best marketing automation tool
What do you like best about the product?
- Can set up many media at the same time
- Have many components to use for canvas
- Can be connected to many partners such as Mixpanel, Segment, AppsFlyer etc.
- Can do triggers based on events
- Have many components to use for canvas
- Can be connected to many partners such as Mixpanel, Segment, AppsFlyer etc.
- Can do triggers based on events
What do you dislike about the product?
- Revenue still duplicates when we send the campaign on the same day for many channels. If the system can track revenue from last touch click will be better
- Few templates to use for the setup of the campaign. May be can add more likes catalog template
- Some parts of the panel are still not friendly to use and need to be custom by coding
- No best practice suggestions
- Few templates to use for the setup of the campaign. May be can add more likes catalog template
- Some parts of the panel are still not friendly to use and need to be custom by coding
- No best practice suggestions
What problems is the product solving and how is that benefiting you?
Trigger or segmentation by events can improve performance quite well
Incredible service from our CSM's
What do you like best about the product?
I like that our Braze CSMs always have new feature updates that apply specifically to what we need for our company goals. They are also always available to help with urgent matter that come up on our end.
What do you dislike about the product?
The length of time it takes to speak with technical engineering representatives on issues that arise.
What problems is the product solving and how is that benefiting you?
Braze helps us send out all our communications to our 2 million active members!
Insanely intuitive across the board!
What do you like best about the product?
Braze is a great addition to any company that would like to have a portal that lets them not only keep an eye on events and engagement with the users but also be able to trigger emails, notifications, sms, and more!
What do you dislike about the product?
There's nothing that I found I disliked about Braze so far! The onboarding process is seamless and the integration is thoroughly explained and straightforward, with a step-by-step guide so that you can't mess up!
What problems is the product solving and how is that benefiting you?
Braze helped us bring a dynamic way to engage with users and send them personalized communications via email, sms and push notifications through campaigns that can be set by a variety of team members.
Solid Marketing Automation Tool
What do you like best about the product?
Setting up campaigns and executing is pretty simple, developing automated journeys with Braze's unique features. Editing and creating emails is also pretty simple with either HTML or drag and drop options
What do you dislike about the product?
The data analytics abilities with Braze are pretty weak. I usually have to just download the raw data into a spreadsheet and perform my own data manipulation and calculations to analyze my campaigns. Also customer support from Braze is pretty weak as it takes a while to get meaningful feedback. They could be more proactive from the customer success end too.
What problems is the product solving and how is that benefiting you?
Braze is trying to make it easier for marketers to engage, reach, and communicate with their users. Braze gives me a tool to do so, being able to communicate to millions of unique customers.
Very useful and easy to set up a campaign
What do you like best about the product?
Marketing automation and segmentation using the muti-channel or cross-channel
What do you dislike about the product?
Tracking a conversion and revenue is quite inaccurate either in each campaign or each channel.
What problems is the product solving and how is that benefiting you?
Increasing engagements with our customers (media performance), More Traffic, and High conversion each campaign.
Senior Growth Marketing Manager
What do you like best about the product?
Braze allows us to create fairly complex messaging experiences for our customers that are personalized and tailored to their own unique experiences. The fact that it works well with Amplitude and Snowflake are a huge plus, as lots of our existing data lives there, and is required to power these experiences.
What do you dislike about the product?
Braze is not what I would call an intuitive or easy-to-use platform. It also lacks the kind of in-product support, guides, and prompts you might expect from a platform that is not user-friendly out of the box. That means our team frequently relies on Braze documentation to accomplish tasks in Braze or to integrate our stack into their platform. Unfortunately, Braze's documentation leaves much to be desired and usually contains very little helpful information. That leaves our team stuck and forced to reach out to Braze Support, which is inconsistent. Also, because Braze does not own any of its own proprietary messaging technology, troubleshooting issues with one channel or another is often quite difficult.
What problems is the product solving and how is that benefiting you?
Reaching the right customer with the right message at the right time, all while we scale our user base and our internal team of Product, Growth Marketing, and Data folks.
Nice experience
What do you like best about the product?
Easy to use and very complete site, it has all the necessary options to create, modify and post a message. Help us to track our alerts in the important sites and tools used by the company.
What do you dislike about the product?
Nothing, it is very useful the way it is. Probably you can include more languages because I remember that is only in English but not in Spanish and probably you can add the most used languages.
What problems is the product solving and how is that benefiting you?
Is solving the way we share something important with our customers and we are able to update our sites or apps very quickly and to the correct people, thank you.
It is very intuitive to use and user friendly.
What do you like best about the product?
I like the user search and the fact that we can see the history as well as the resend email if necessary. I like to manage the receiving email especially when a payer does not want to receive promotions email for example.
What do you dislike about the product?
I need to know basic things before to get started properly. I would like to get to landing page and know exactly what I need to pay in order to manage the contacts
What problems is the product solving and how is that benefiting you?
Before using our admin tool internally i always go to braze to double check if everything is up and running on Braze. This way I can continue with our internal workflow.
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