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Braze

Braze | 1

Reviews from AWS Marketplace

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External reviews

947 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Francine E.

Overall would recommend

  • January 03, 2023
  • Review verified by G2

What do you like best about the product?
The segmentation and reporting is easy to access.
What do you dislike about the product?
Finding attributes to use in liquid and even finding the proper help to use liquid can sometimes be challenging.
What problems is the product solving and how is that benefiting you?
We previously didn't have a lot of access to reporting or segmentation, so that's been really helpful.


    Armando D.

Braze capabilities, usage, daily operation and support

  • January 03, 2023
  • Review verified by G2

What do you like best about the product?
The flexibility on Segments creation.
The different solutions for messaging and user/brand interaction
The campaign flow it's easy to understand
What do you dislike about the product?
The reporting capabilities and the data extraction for analysis are poor; selecting only 50 campaigns and not having a scheduled ability to automate this process is taking valuable time from our team.
What problems is the product solving and how is that benefiting you?
Most of the interactions we want to build between our communications strategies and our customers.


    Information Technology and Services

Braze - Quick to learn with lots of depth

  • January 03, 2023
  • Review provided by G2

What do you like best about the product?
Easy to send a campaign out to the masses. A lot of configuration allows you to set up the campaign that you want.
What do you dislike about the product?
A lot of pitfalls will render the campaign not firing or firing inaccurately. There are no checks in places, it really relies on the user to make sure the campaigns are properly set up.
What problems is the product solving and how is that benefiting you?
It helps us target our marketing campaign to the users we want. It also allows for custom segmentation which is extremely important as we tailor these campaigns to different groups of users.


    Financial Services

Great partner for flexible CRM campaigns

  • January 03, 2023
  • Review verified by G2

What do you like best about the product?
Braze is a flexible product, and the team is always there to help! I like how Braze is able to merge with different products and keeps on improving their product with new features!
What do you dislike about the product?
What I think could be improved is in regards to AB testing. It's not so clear how to get statistically-significant results. If Braze has a lesson or guide on AB testing on Braze, it would be great.
What problems is the product solving and how is that benefiting you?
Braze solves a lot of problems like for testing new product features and being able to run tests for different segments. This is benefiting us by allowing us to learn fast and iterate quickly.


    Consumer Services

User friendly

  • January 03, 2023
  • Review verified by G2

What do you like best about the product?
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously
What do you dislike about the product?
it doesnt give live view of actions done by users. also the events triggred by users before signup are just plotted in graph from where we cant identify which user triggered that event, one has to individually search for that user and within has to see the related events triggred for that user.
What problems is the product solving and how is that benefiting you?
It helps in tracking growth of customers and help in revenue growth as well with real time insights and analytics.-It is well integrated solution as it is helps source data from CRM systems, databases and warehouses,-Helps connect with customer across channels and provide them unified experiences.


    Financial Services

Great tool once you have experience

  • December 30, 2022
  • Review verified by G2

What do you like best about the product?
Excited to learn more about how to fully optimize Braze! It's a great tool to use.
What do you dislike about the product?
The new format makes things confusing when you have different groups
What problems is the product solving and how is that benefiting you?
Automating edms


    Cecilia M.

Most Intuitive ESP I've Used

  • December 28, 2022
  • Review provided by G2

What do you like best about the product?
The user interface is not only aesthetically pleasing but is very intuitive and dynamic as well. Likewise, if there's something I have trouble finding, the various guides and labs are beneficial in supplementing my knowledge.
What do you dislike about the product?
Having to navigate outside of the editor to save is, at times, tedious. The inbox vision is finicky to work with, whether previews render differently from inbox tests or I have to save and rerun the test every time I edit my email.
What problems is the product solving and how is that benefiting you?
Segmentation, data display, and a collaborative interface are all vital to my day-to-day work in Braze. Data imports into Braze are seamless, and targeting is made simple, with list logic being extremely straightforward. Some ESP's have a much more convoluted data display where Braze effectively outlines data for quick review.


    Ranjan S.

Braze is an efficient tool for sending messages

  • December 28, 2022
  • Review provided by G2

What do you like best about the product?
Campaings are the most useful part of Braze
What do you dislike about the product?
processing speed of recs is slow, needs to be increased or optimised
What problems is the product solving and how is that benefiting you?
campaign scheduling


    Transportation/Trucking/Railroad

Powerful tool + easy to use

  • December 28, 2022
  • Review verified by G2

What do you like best about the product?
Easy to see KPIs for the business as well as at the campaign level.
What do you dislike about the product?
Customer service can be improved to make use of all the functionalities of the tool.
What problems is the product solving and how is that benefiting you?
Communicating to our user base and letting them know about promotions we are running and improving in-app sales.


    SJ C.

Powerful Tool for Digital Marketers

  • December 27, 2022
  • Review verified by G2

What do you like best about the product?
At the surface, Braze is more complicated than a tool like Intercom, HOWEVER, once you get going, the whole experience cracks open and reveals data, tracking, and targeting options that have made my job so much easier.
What do you dislike about the product?
Little bit of a steep learning curve, but support has been so helpful in answering my questions and helping me troubleshoot.
What problems is the product solving and how is that benefiting you?
Right now we're running most growth and lifecycle emails and in-app messaging through Braze with plans to move all transactional emails over in the next quarter.