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Very nice and complete CRM tool
What do you like best about the product?
Very good CRM tool. A lot of easy-to-use functionalities. Plus, it's pretty easy to handle thanks to a large amount of documentation
What do you dislike about the product?
I don't see any aspect I would dislike. I would perhaps say that tracking methods sometimes not very easy to understand, a little more help with Liquid might sometimes be nice
What problems is the product solving and how is that benefiting you?
Build a database and proper segments + allow easy contacts with our customers depending on their status (prospect, new customer, churner etc...),
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Braze is a tool that helps to create new strategies for the business
What do you like best about the product?
Braze is a tool that helps to create new strategies for the business. It is very interesting to have different data categories for creating campaigns according to the business need and the moment need. It is essential to know the other options that the tool has for the most benefit
What do you dislike about the product?
Really the new design is not very friendly, and the new format in the canvas is a little complicated. The old design is more functional by the left menu. And we need to have the database of the persons that clicked in an in-app, but this database is historical and no by specific send
What problems is the product solving and how is that benefiting you?
The option that help to edit or delete step olds into of public canvas. It is perfect because before, we had to archive the old canvas to make those adjustments
Ramp up is kinda hard but it will be worth it
What do you like best about the product?
It allows all sorts of impacts on my users, not just mailing. It helps me create an easy visual map and make sure I'm hitting the right buttons. I'm sure it will take us to the next level.
What do you dislike about the product?
Ramp up is not easy. Docs explain all the things you're able to do with Braze, but not quite how to get them done, step by step.
What problems is the product solving and how is that benefiting you?
It helps us segment our clients better, which we couldn't do before. Also, create campaigns with different impacts in several ways.
Perfect UX and always pushing new tools
What do you like best about the product?
UX experience is always getting better. Product release are always related what customers wants. All information that you may need is online. Super complete learning platform
What do you dislike about the product?
Probably the only thing that Braze has to continue working is adding different access so you can manage between team who can or can't access to different parts of the tool
What problems is the product solving and how is that benefiting you?
Cross channel orquestation based on user activity. Tools for creating segmentation are super powerfull and let you create whatever you imagine as a test group.
Braze has completely leveled up our marketing!
What do you like best about the product?
Where to begin! First, Braze makes it easy for a small + nimble email/lifecycle team to work efficiently. The general ease of the platform and interface is a breath of fresh air. Second, Braze easily organizes customer data in a way that makes it easy to segment and target. Additionally, I love how Braze allows us to truly think cross channel and figure out the best way to communicate with our customers. Lastly, Braze's customer support is INCREDIBLE, from our AM + CSM to the support team available for ticket help - everyone has made our transition successful.
What do you dislike about the product?
There were times during our onboarding/integration that I felt we could have used a little more handholding. I (as a marketing lead) oversaw the entire integration, including on the tech side, so there were some areas there where more guidance from Braze would have been hepful.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to segment our customers based on data we have about them in our database and trust this data. A big issue with our previous ESP was data integrity. Braze's onboarding process ensured our data was accurate.
Solid Offering
What do you like best about the product?
Overall a pretty logically organized interface that's simple enough to self-teach.
What do you dislike about the product?
We ran into lengthy issues testing new Roku IAM features, raising multiple support tickets before finally a new release resolved the issue. Felt like it could have been remediated more quickly with transparent feedback. But it was fixed at the end of the day, and understandable brand new feature sets aren't always the most stable.
What problems is the product solving and how is that benefiting you?
For now, it's essentially our CDP, but also what we use to communicate with customers via IAM, push, and e-mail. Without Braze we'd have to find a new solution or build our own, which would be costly and not the most effective use of resources.
Fantastic ESP with lots of features
What do you like best about the product?
Easy to use, lots of options to help personalise at scale.
What do you dislike about the product?
Individual link tracking as standard would be nice (rather than having to manually track specific links).
What problems is the product solving and how is that benefiting you?
Personalisation at scale
easy to use and navigate
What do you like best about the product?
the tutorials are helpful and the ease of duplicating campaigns
What do you dislike about the product?
the email builder is not desirable any edit made prompts cursor to the top which can be annoying
What problems is the product solving and how is that benefiting you?
definitely solving the issue of personalization via liquid logic and other features
Highly configurable + easy to use software!
What do you like best about the product?
Using custom events + attributes allows you to use braze in so many ways. Customizing the outreach to the member journey is awesome and impactful
What do you dislike about the product?
A/B testing is sometimes a bit hard through Braze
What problems is the product solving and how is that benefiting you?
Braze helps with automatic customer outreach through a multi-channel approach, mainly used in our mobile app, with push notifications and emails
Best Customer Engagement Platform
What do you like best about the product?
Easy to use, easy to learn, great metrics and tools for A-B testing, great filtering capabilities. Nice drag-in-drop templates for in-app overlays and email marketing.
What do you dislike about the product?
Email marketing metrics and capabilities still lag behind MailChimp and HubSpot.
What problems is the product solving and how is that benefiting you?
Braze allows us to easily and quickly reach our customers in a data-driven way.
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