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For an Intuitive and Mostly Seamless Experience
What do you like best about the product?
The best thing about Braze is how easy it is to create campaigns and canvases! Building a workflow has never been so easy! Even using HTML code or building emails without HTML code is pretty seamless.
What do you dislike about the product?
Occasionally I will run across situations with emails that are hard to resolve with limited HTML code knowledge. It is not often a bad experience, in fact more often than not, it is a seamless experience. User imports can sometimes be tricky if you only have an email for the member.
What problems is the product solving and how is that benefiting you?
I love that Braze recently came up with the ability to view emails in dark mode. I additionally love the exit canvas option, so no matter where a member is in the canvas if a specific event occurs, it will kick them out of the canvas. There is less of a concern of members writing in asking why they received an automated message.
Additionally, in our company we desperately needed the ability to send automated messages through the customer's journey and Braze really helps resolve that without needing a lot of engineers and extra developers.
Additionally, in our company we desperately needed the ability to send automated messages through the customer's journey and Braze really helps resolve that without needing a lot of engineers and extra developers.
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Easy to use interface to make engaging multichannel user flows or one-time campaigns
What do you like best about the product?
Love the Canvas Flow functionality. The simplicity to create a full user flow and tap into different user attributes/ custom events as triggers.
What do you dislike about the product?
It is hard to manually access User Data in csv format. For larger data pulls we need to use an API call.
What problems is the product solving and how is that benefiting you?
Multichannel user engagement
The best multichannel marketing tool
What do you like best about the product?
Braze has a user-friendly dashboard that's easy to navigate. The capabilities to target and segment your audience are impressive, and the amount of tools (email, in-app push, content cards, etc.) you can utilize is vast. Estimating the audience is great, and the canvas tool is the best! It really makes setting up campaigns easy. There are lots of documentation and how-to videos online.
What do you dislike about the product?
I don't like that you can't delete specific items. Instead, you have to archive them. Autosave would also be a nice feature to add. Nothing worse than working on a campaign that doesn't autosave and having to start over.
What problems is the product solving and how is that benefiting you?
Braze is helping us market to our clients at the right time. We are able to reach a plethora of clients productively and with accurate communications. Our marketing ROI has also increased after using Braze.
Very helpful
What do you like best about the product?
The different ways of targeting, how we can add our own specific lists of users but also use filtering for the countries. Setting a cap is also very helpful.
What do you dislike about the product?
The targeting for country seems to be off sometimes. Eg. When filtering for United States only we still get in countries like United Arab Emirates and Mexico.
What problems is the product solving and how is that benefiting you?
Great for our notification use for short questinaires and longer surveys that we connect to more complex surveys we set up in Alchemer.
Braze Rocks
What do you like best about the product?
How it's the one stop shop for everything as it relates to web and app. I also really like how powerful canvases are.
What do you dislike about the product?
Honestly, I can't think of anything. Most of the issues we have are on our end (events tracking + triggers)
What problems is the product solving and how is that benefiting you?
Automated crediting, custom event triggers, cross-platform tracking and communication.
Easy to use ESP
What do you like best about the product?
I like how easy it is to set up campaigns and launch campaigns. I came from using Salesforce Marketing Cloud, which was not intuitive at all, but switching to Braze was much easier. The UI/UX overall is quite enjoyable.
What do you dislike about the product?
There are some minor functions that aren't available on Braze, such as campaigns automatically stopping/archiving once a one-time send has been completed. I think the UI/UX of the Canvas Flows can also be improved a bit.
What problems is the product solving and how is that benefiting you?
Braze is easy to use and a great email service provider. It is benefitting my company because it is our main email service provider and we are able to reach all of our users efficiently. We are also able to report on analytics easily.
A User-friendly platform for both strategists and operational marketers
What do you like best about the product?
I love Braze's user-friendly features. Braze is easy to use, and I can do so much within there for someone who is not typically technical or heavily operational in skillset. I like that we can segment various campaigns in order to meet our customers where they need to be met using a modality of channels, but all within the same canvas. I love that Braze and their team members are always available to help us and make sure we have the support we need to accomplish our goals. On top of our monthly meetings, we can always submit support questions or issues we face and get quick, prompt responses to help us.
What do you dislike about the product?
I wish there were more reporting capabilities and an easier way to drive data within the platform. Sometimes I feel that I need to be better connected from a data standpoint to understand our campaign performance truly. Maybe if we had a better integration with out analytics team here, and had the necessary data I would feel differently, which I don't necessarily think is Braze's fault, but maybe we can partner better to identify solutions. I also wish we could better optimize customer's profiles and integrate additional channels like telephonic outreach as well as direct mail.
What problems is the product solving and how is that benefiting you?
Braze is making our marketing automation possible and solving so much manual work on our end in order to take our users down a personalized journey. Braze is also a one-stop shop for all things marketing automation due to their extensive list of technology partners.
Excellent, easy to use, very powerful
What do you like best about the product?
The flexibility of the email builder, along with the power of automation and reusable blocks for content. Also, swift and frequent updates to the Braze system itself.
What do you dislike about the product?
Not always obvious where to find certain settings - particularly finding reusable code blocks. Also there wasn't a preview for Dark mode in Gmail when I last tried it.
What problems is the product solving and how is that benefiting you?
Excellent and fully customisable emails serving our customers. It helps us build great looking emails that reach the right customers.
Flexible
What do you like best about the product?
Very easy to use it really helps with rider communications in my business.
What do you dislike about the product?
The interface could be improved a bit, buttons are not so clear and for a entry user it can be challenging
What problems is the product solving and how is that benefiting you?
Rider communication to tell of global outages and improve rider sentiment
Competent marketing automation platform
What do you like best about the product?
Versatile platform that can be adjusted for your needs.
What do you dislike about the product?
Requires lot of technical resources for setup and implementing.
What problems is the product solving and how is that benefiting you?
Help us create an outstanding customer experience journey for our users. With braze we are able to continue develope and grow along side our business
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