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Competent marketing automation platform
What do you like best about the product?
Versatile platform that can be adjusted for your needs.
What do you dislike about the product?
Requires lot of technical resources for setup and implementing.
What problems is the product solving and how is that benefiting you?
Help us create an outstanding customer experience journey for our users. With braze we are able to continue develope and grow along side our business
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Outstanding software and support team which assists with achieving our goals.
What do you like best about the product?
The simplicity of the ui and ease of use allows us to stay productive while building out our email and push/in-app campaigns.
What do you dislike about the product?
The segment logic and occasionally be confusing.
What problems is the product solving and how is that benefiting you?
We use Braze for email, in-app and push campaigns. It allows us to have one software platform to execute all these messages.
Redefining the understanding of CDP (or, CEP)
What do you like best about the product?
Compared to nearly any other platform, Braze behaves like a spaceship in a world of cars and bikes. Extremely fast and very slick design/UI choices. Tools are extremely nimble and easy-to-learn.
What do you dislike about the product?
Braze does require a lot of trust and buy-in to use effectively. Folks more comfortable with the concept of databases and lists might end up frustrated with the Braze's segments.
What problems is the product solving and how is that benefiting you?
Braze is powered by real-time data and has many valuable integrations that make understanding complex customers incredibly easy. From that point, it's extremely simple to message them easily and with the most relevant content.
Very useful and friendly UI, and the Support team is timely and detailed.
What do you like best about the product?
I like the ability to review analytics within the platform itself, the ability to QA by user search, and ability to test using API sends. All of this makes for a friendly implementation + testing experience.
What do you dislike about the product?
I wish there was a way to better understand where testing is failing. I would also like to know where live / active Brazes fail, since it's hard to QA when live. I wish we could follow one member through a Canvas flow in an easier view.
What problems is the product solving and how is that benefiting you?
Exit canvas criteria. I think this improvement will help benefit me, as i often create hacky solutions to have members exit by using Audience Paths --> accept then everyone else as exit.
Great software to set up marketing campaigns
What do you like best about the product?
tool access, features, copy + edit feature to build off old campaigns and create new ones
What do you dislike about the product?
learning curve needs more developed guidance for team specific work - training from internal teams
What problems is the product solving and how is that benefiting you?
planning out marketing campaigns
Changed my Digital Marketing life
What do you like best about the product?
Canvas flow is the single greatest feature I have under my belt as a Digital Marketing Specialist thanks to Braze
What do you dislike about the product?
There's a bit of a learning curve but Braze has the necessary documentation and support to make sure I succeed
What problems is the product solving and how is that benefiting you?
Freeing up my time by making sure all user journey flow is automated. Lets me focus on the bigger picture.
I would highly recommend it to any CRM person since it has an advanced campaign & analytics panel.
What do you like best about the product?
Most helpful are the campaign and canvas setup screens where users can easily create and revise campaigns and test them on their app environment to update. When compared with competitors the screens are more user friendly and easy to manage.
What do you dislike about the product?
Overall, campaign and canvas analytics is not available but it is one of the most crucial things for us. It could be better to create an overall analytics page where we can see the big picture for selected metrics for the selected period with channel filtering.
What problems is the product solving and how is that benefiting you?
Braze is helping us to set up transactional and marketing campaigns that drive incremental orders and users. Thanks to Braze, we are more productive, and CRM initiatives drive more revenue.
Braze is the right tool for consumer based apps with direct to consumer reach and data support.
What do you like best about the product?
Marketing team control and oversight over campaigns.
What do you dislike about the product?
The technical support required to set up Braze.
What problems is the product solving and how is that benefiting you?
Consumer reach and communication.
Braze - Tool for real time marketing
What do you like best about the product?
- Rest API enabled
- Extensive channels
- Marketer friendly Journey orchestrations
- Real-time communication
- Braze support
- Extensive channels
- Marketer friendly Journey orchestrations
- Real-time communication
- Braze support
What do you dislike about the product?
- Missing features like Landing pages and survey
- Run journeys in test-debug mode (like play with pause)
- Run journeys in test-debug mode (like play with pause)
What problems is the product solving and how is that benefiting you?
Target customers on web as well as app-based channels.
Journeys are more real-time and most features are REST API enabled. This opens up a complete horizon of use cases that can be implemented using Braze.
Journeys are more real-time and most features are REST API enabled. This opens up a complete horizon of use cases that can be implemented using Braze.
The best tool for delivering personalised relevant engaging messages
What do you like best about the product?
The overall functionality of Canva is intriguing. Also, Content Cards are helping us to deliver content on a large scale, having users enjoy what is relevant to them.
What do you dislike about the product?
I think Braze can improve on the 3 key features:
1) Not expiring campaigns.
2) Possibility to delete a campaign and not only to archive it;
3) Introduction of WYSIWYG editor for In-app Messaging and Content cards.
1) Not expiring campaigns.
2) Possibility to delete a campaign and not only to archive it;
3) Introduction of WYSIWYG editor for In-app Messaging and Content cards.
What problems is the product solving and how is that benefiting you?
Braze is having an accelerator effect for our company making sure that we are able to deliver highly relevant and personalized messages to our audience, keeping us fully aligned with our strategy.
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