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Powerful and Intuitive
What do you like best about the product?
We just transitioned to Braze and found that it is much more intuitive, efficient and capable than our last tool.
What do you dislike about the product?
The segmentation filters took some getting used to.
What problems is the product solving and how is that benefiting you?
It's made setting up our email marketing campaigns much quicker and more reliable. We are also now able to define the full user journey in one platform vs being segmented between channels.
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Loving Braze So Far
What do you like best about the product?
Braze has been an excellent marketing tool for our team helping us deliver timely, personalized, and relevant content to clients. The UI, user experience, ability to segment, Braze's automation tools, channels, and ability to use Liquid to create logic within emails, push notifications, and in-app modals have helped me become more self-serve and a more independent marketer.
What do you dislike about the product?
I would love additional trigger options for in-app modals (updates app to X version) and more use-case examples in Braze to understand its full capabilities, though Braze Bonfire has been a big help!
What problems is the product solving and how is that benefiting you?
Braze helps the company deliver timely content through relevant channels while leveraging the use of personalization, segments, and automation via Canvas, and helps reduce error by providing audience sizes in real-time.
Braze is easy and simple to use.
What do you like best about the product?
The user experience is pretty good and you're able to learn the tool fast. I like the Canvas set up and the possibilities to work with connected content and webhooks.
What do you dislike about the product?
Sometimes the user interface takes a bit time to load or crashes. But not often and they already improved it a lot in the last 2 years. Also the new design takes some getting used to. On the other hand it also would be nice to use more connected content for segments.
What problems is the product solving and how is that benefiting you?
Braze is solving the problem of make huge campaigns and set ups at easy as possible. For me, I benefit from the easy and good worlflow. I never lose the most important part of a campaign.
Professional
What do you like best about the product?
custom attributes, multi-channel canvases, etc
What do you dislike about the product?
In the past 6 months working as an intern the only downside occured was performance issues once in a blue moon
What problems is the product solving and how is that benefiting you?
Targetting drivers and passengers
Braze is great, we use braze to communicate to our customers quickly and efficiently
What do you like best about the product?
Braze allows us to reach individuals or a mass audience. Braze is customizable and fit well with our platform
What do you dislike about the product?
We have to archive because we are only given a certain amount of campaigns
What problems is the product solving and how is that benefiting you?
Allows us to send messages via email/texts out to customers via In App Message or on specific pages, or through individual notifications
Nice experience overall!
What do you like best about the product?
The design of the website is beautiful and user-friendly!
What do you dislike about the product?
Maybe there could be more user-friendly options, the onboarding was a bit hard the first days. For example, choosing the countries or languages for a campaign from a list.
What problems is the product solving and how is that benefiting you?
Launching campaigns easily!
Incredibly Dynamic Platform
What do you like best about the product?
The ease of campaign creation and canvas building in Braze is unmatched. The interface is intuitive and easy to navigate - campaign creation and scheduling tools are top-tier. Anything you can think of - Braze likely has it and has the documentation to figure it out.
What do you dislike about the product?
The downside of using Braze is that you will likely need the help of developers on the initial setup of system integration. That being said, it is standard for most all CRMs.
What problems is the product solving and how is that benefiting you?
Braze is instrumental in providing applicable analytics to A/B tests and campaign performance. The ability to choose which analytics to expect is monumental to our efficiency.
Braze has the best customer service experience
What do you like best about the product?
I like the support from our customer success service manager. It is both technically complete and well built for a marketer.
What do you dislike about the product?
There are some limitations with segmentations and development. The key is to work tightly with the dev team for a marketing team needs.
What problems is the product solving and how is that benefiting you?
It is solving our problem to have everything at the same place : notifications, emails, content cards, in app messages and customer data platform. Plus, all of this for three apps!
Braze CRM review
What do you like best about the product?
Once set-up, Braze is user-friendly and dynamic
What do you dislike about the product?
Pricing can get expensive if data points are not monitored closely or initially set-up correctly
What problems is the product solving and how is that benefiting you?
Braze is a tool that helps us send dynamic and personalized recap emails to our clients.
Braze is a Game-Changer for Marketing Automation
What do you like best about the product?
Braze is incredibly powerful. It far surpasses the email and push automation tools we were using. The company's onboarding support is up there with the best I've ever experienced from a MarTech SaaS tool, which made what is a highly detailed implementation process as smooth as possible. That enabled us to get Braze up and running in time for peak season, which dramatically improved our results.
What do you dislike about the product?
Getting the tool up and running is not for the faint of heart. You have to have adequate resources, especially on your development team. You really have to understand API and SDK implementation to get the most out of the tool.
What problems is the product solving and how is that benefiting you?
Braze is helping us tackle lifecycle marketing, engagement and retention. It gives us a complete picture of our customer base, including what action(s) they take with our tools. Armed with that data, we're able to set up sophisticated automation to improve the Customer Experience, keep customers more engaged, provide more value and achieve key business outcomes.
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