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Would not recommend to a novice
What do you like best about the product?
It seems like there's a lot of ways to slice and dice audiences. I haven't yet run into an issue where I wanted to target a specific group of users based on an action and wasn't able to.
What do you dislike about the product?
It is NOT user friendly. I've used other systems that have similar functionality to Braze (ex: Customer.io) and even though I was new to those systems, they were incredibly easy to figure out and start leveraging. One major issue I have is that whenever you set an onboarding flow live, you're unable to make any adjustments to the emails in the middle of the journey. If you want to do that, you either have to wipe out the existing content and add your new stuff in OR duplicate the entire flow and push ppl to the new one. It's absolutely ridiculous.
I find the Help Center to be fairly blah in how helpful it is — I have had excellent success leveraging the Slack community, though. Very happy to see that resource available.
I find the Help Center to be fairly blah in how helpful it is — I have had excellent success leveraging the Slack community, though. Very happy to see that resource available.
What problems is the product solving and how is that benefiting you?
Ability to target users for in-app messaging and ability to build out onboarding emails. In both cases, it's helpful that everything from target audience to send schedule to the actual creative is in one single platform.
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Everything in one place
What do you like best about the product?
I like that I can toggle between the campaign, the scheduling, segments, and conversions all in one place.
What do you dislike about the product?
I don't like that I don't have the ability to click into the code to make quick and easy changes.
What problems is the product solving and how is that benefiting you?
Efficiency, particularly pertaining to everything needed for one campaign all in one link.
intuitive and with a modern design! There is room for improvement in functionality though
What do you like best about the product?
Braze is an easy-to-use tool with a modern design, unlike other CRMs competitors. It can be used by anyone, without SQL or development skills.
What do you dislike about the product?
We need to be able to integrate it with other areas such as Customer Service, Media or Social Networks, to make it a 360º tool and to be able to make more personalised flows based on more aspects of the customer.
What problems is the product solving and how is that benefiting you?
It helps me to send messages taking into account the internalisation of the company, thanks to functionalities such as Intelligent Timing.
Comparing to bigger competitors on the market, Braze is an both a intuitive and powerful tool.
What do you like best about the product?
We can rely on our CSM and a very efficient support team for any questions.
What do you dislike about the product?
We can sometimes be limited in the technical capacities of the tool for high volumes of treatments and data transfers.
What problems is the product solving and how is that benefiting you?
We are currently using Braze for both ad hoc campaigns (one-off based on external criteria) and always-on campaigns (automated programs triggered by customer's actions) to support brand awareness, engagement, conversion, retention and reactivation.
I think Braze is very user friendly put still has potential for product improvements.
What do you like best about the product?
The Interface is very user-friendly, and there is the ability to integrate Braze with a lot of different tools
What do you dislike about the product?
I don't like the inflexibility in the segmentation options. I feel like I am missing a few ways to catch everyone in a segment. For instance, If I want to send content cards to a specific segment with users who has run through a Canvas, the only option is to say that they entered the Canvas xx days ago, or last received a message xx days ago. It would be great to be able to add a last step of the Canvas catching everyone that has finished the canvas flow and putting them in a segment.
What problems is the product solving and how is that benefiting you?
The main thing for us is that we can connect Braze to other platforms and tools, allowing us to track the content we push on those platforms.
Great experience - 10/10
What do you like best about the product?
I love the ability to create experimental lifecycle journeys easily with the canvas features.
What do you dislike about the product?
I dislike that when making changes to Canvases, I sometimes need to create an entirely new one, rather than amending the existing one.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to maximise conversions and product usage.
A few of our lifecycle journeys have already resulted in statistically significant results that are measurable, proving the value of CRM even more.
A few of our lifecycle journeys have already resulted in statistically significant results that are measurable, proving the value of CRM even more.
I've been working with different ESP's for 10+ years and Braze is by far the best I have every used
What do you like best about the product?
A lot of ESP's are difficult to use and were built for a developer. Braze was definitely built for the marketer. They also have the best documentation if you aren't able to figure something out.
What do you dislike about the product?
I wish they had a live chat support team
What problems is the product solving and how is that benefiting you?
The business problem that Braze is helping me solve is allowing me to be able to use email, sms, in-app, push and content cards all in one system
Complex system with lots of opportunities
What do you like best about the product?
- Able to do splittests
- easy templates to handle
- Braze learning
- easy templates to handle
- Braze learning
What do you dislike about the product?
- no feature to add tags to specific links (give persons who clicked link xy tag xy)
- proper reportings missing: send automatic every monday a reporting from the past campaigns and use data 5 days after sending
- complex to understand everything
- delivery rates change every day which is weird
- proper reportings missing: send automatic every monday a reporting from the past campaigns and use data 5 days after sending
- complex to understand everything
- delivery rates change every day which is weird
What problems is the product solving and how is that benefiting you?
- Proper splittesting to proof our hypothesis
- seeing heatmaps to see what our audience is the most interested in
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- seeing heatmaps to see what our audience is the most interested in
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Powerful tool that has a few downfalls.
What do you like best about the product?
The canvas creation tool allows me to create a hyper-personalized user experience through segmentation and custom attributes and events. Others do not allow data to be logged and used in such an extensive manner. Not only can you customize triggers to send communications or use customized segments, but Braze has built-in ones that allow you to do so based on interaction with the communication. A/B testing features with intelligent sending allows the variant with the best performance to automatically start sending to users.
What do you dislike about the product?
The data and insights/metrics are not Braze's strongest suit as they log anonymous user profiles which distorts data that cannot be removed or prevented thus I cannot rely on it as a reporting tool. Braze does not clarify what everything means within the out-of-the-box insights, for example what is an MAU according to Braze, what is the definition of a session when it is logged. This makes understanding your data quite difficult nevermind the reporting of that data. A lot of it seems a bit inaccurate on dashboards. You also cannot create an automated email with performance insights to go out based on your conversion events. It sends out an automated performance report that cannot be customized and has data which is not very useful.
Templating is very rigid and it is hard to get the design exactly as you want it to be within the drag-and-drop editor. In-app messages and content cards are not very dynamic or have extensive design options unless you use HTML ones.
Templating is very rigid and it is hard to get the design exactly as you want it to be within the drag-and-drop editor. In-app messages and content cards are not very dynamic or have extensive design options unless you use HTML ones.
What problems is the product solving and how is that benefiting you?
Braze allows us to send personalised and customized communications that are scalable through the use of great segmentation, custom attributes/events and liquid personalisation within communication. It allows us to orchestrate how users are onboarded and engage with our app, driving meaningful conversions defined by us.
Best tool for lifecycle marketing
What do you like best about the product?
- All in one: segmentation, campaign building (both simple and complex), analysis of results
- It can be as simple or as advanced as you need it to be
- The community they've created. Whether you're a beginner or an advanced user, you'll find other people using Braze happy to help you with a question or simply to get inspiration from campaigns and use cases.
- It can be as simple or as advanced as you need it to be
- The community they've created. Whether you're a beginner or an advanced user, you'll find other people using Braze happy to help you with a question or simply to get inspiration from campaigns and use cases.
What do you dislike about the product?
- For more advanced design purposes (email, in-app messages), it's still not very intuitive, and you need coding, but they're improving this already with email & IAM block builders
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What problems is the product solving and how is that benefiting you?
Improving user experience through personalized and relevant communications. Being able to build multi-channel segmented flows based on user attributes and behaviours all in one tool.
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