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The best automation platform and even better customer service!
What do you like best about the product?
Braze is easy to use and straightforward as long as the integration is done right. Thankfully the tutorials come in handy for new users, and the documentation is thorough. The CSM are very knowledgeable and give plenty of tips that will help you go a long way.
What do you dislike about the product?
There are a few limitations in terms of reporting, but braze is always working on new updates and features that keep us excited. There are some unique use cases that can be a bit of a roadblocker and the braze bonfire community helps does help overcome that challenge.
What problems is the product solving and how is that benefiting you?
Easy to create a complex canvas to meet our users demands. From the moment they sign up to a successful transaction. It helps that braze understands our user behavior really well so targeting our users with unique and personalized multichannel marketing campaigns is benefiting us in a great way. Love the fact that they allow you even to compare your canvases and campaigns to see how each is performing.
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It is a great all-in-one platform that enriches the CRM of every platform
What do you like best about the product?
I like the orchestration between different channels, and the many ways to do different things/send out campaigns
What do you dislike about the product?
The overall dashboards/reporting is quite lacking. Also, it takes a while for certain features to get introduced (IAM D&D editor, Email & segment improvements)
What problems is the product solving and how is that benefiting you?
We did not have a good and fast way to get users to adopt features/get them triggered into action. We also were having trouble with targeting specific user groups
Powerful customer engagement platform and Good Support
What do you like best about the product?
The best thing is it's extremely easy to use. A/B testing is very easy to set up and use. The canvas feature is really amazing I can use a combination of emails and IAMs.
The support team is very helpful and always provides feedback, suggestions, and workarounds when coming across potential barriers.
The support team is very helpful and always provides feedback, suggestions, and workarounds when coming across potential barriers.
What do you dislike about the product?
There should be an option for zooming out in the canvas. It's really hard to create a big canvas with a lot of steps without zooming it out.
also, I tried zooming out my browser but when the canvas was too big it started lagging and the response was slow.
also, I tried zooming out my browser but when the canvas was too big it started lagging and the response was slow.
What problems is the product solving and how is that benefiting you?
I use braze for retention marketing. Braze has helped us reach out to clients senselessly and efficiently with a good open rate.
Have been using Braze for a little over a year now
What do you like best about the product?
The idea behind multi-channel canvases (or customer journeys) is great. We've been able to uplevel our customer marketing efforts because of this, and I think there's still a lot for us to unlock as we continue to grow as a company.
What do you dislike about the product?
We rely heavily on email and can say this isn't a replacement for a CRM. There are very nuanced things that come standard in CRMs that Braze still needs to work on. Things like manually enrolling users in canvas, for example.
What problems is the product solving and how is that benefiting you?
Creating more profound and personal relationships with our users in an automated and scalable way. We have a relatively complex product and Braze allows us to be clearer with our messaging so our customers can be more successful on the platform.
They're not kidding - you can start small and go big with Braze
What do you like best about the product?
Braze is a very full-featured platform, but you can get started relatively quickly - and you don't need to learn a ton of features that you're not ready to use yet. Really enjoy their Slack community as well.
What do you dislike about the product?
It's pretty expensive and you're using whitelabeled ESPs, so it can be hard to get direct answers/deeper email data. We had a deliverability issue that ended up being due to a new version of our ESP and it took quite a while for us to sort out.
What problems is the product solving and how is that benefiting you?
We use Braze to message our app users - through email, in-app, and push - with a focus on engagement, conversion, & retention. Our lifecycle marketing program is run pretty much entirely through Braze.
Intuitive Platform with Great Support Staff
What do you like best about the product?
Our account rep is very interested in seeing our business succeed and helps us through some of the operational complexities. The logic building is intuitive for the most part.
What do you dislike about the product?
Downside is that some of our canvases get so large that it is very difficult to see all of your steps. It is also clunky moving/scrolling within the Build tab.
What problems is the product solving and how is that benefiting you?
Braze helps us test and iterate quickly. With Braze we don't have to hard code every message into our product; we can quickly test and swap out info.
Multiple channels in one place with lots of capabilities to move data around
What do you like best about the product?
Braze is flexible with its endpoints and how you can get the data in and out. Also, I can say that the dashboard is quite simple and always have new features
What do you dislike about the product?
Their documentation and guides are outdated; at least, that's what I feel sometimes. Also, the rollout of any feature especially the ones you're waiting for would take a lot of time
What problems is the product solving and how is that benefiting you?
Braze is gathering a lot of teams together in one place. They can send communications to customers, vendors, and internal users. The good thing about Braze is that you can adapt to multiple use cases.
Great tool for marketers!
What do you like best about the product?
I really like how user-friendly Braze is. I was able to get onboarded very quickly, given how straightforward the tool is. I enjoy their segmentation capabilities and ability to create customer journeys using their canvas tool to visualize the flow. Great customer service: they have good documentation and our CSM is always attentive to all of our questions with quick follow-up to help us with any issues or provide us with guidance.
What do you dislike about the product?
Reporting and analytics have room for improvement. We have to rely on our CSM to get data pulled that's too complex for us to pull directly from the dashboards. We are trying to grow our ongoing personalization triggers which fall within their canvas feature which doesn't have the best reporting. I feel that their reporting and analytics are best for one-time batch & blast campaigns. I also wish they had a better way to prioritize campaigns.
What problems is the product solving and how is that benefiting you?
Easily deploy campaigns across email and push notifications to drive engagement and revenue - increasing our personalization efforts and getting customers content related to their preferences.
New to Braze, excited about what's to come
What do you like best about the product?
Since completing onboarding with Braze, I've been encouraged and pleased with the amount of strategic support they offer. It is great to have all of our direct-to-consumer digital marketing in one place and we've seen strong results from all of the data we have been using to inform FB and Google campaigns.
What do you dislike about the product?
One of the downsides to Braze is the data point restrictions that are put in place. If you do not have a CDP centralizing your data, downstream impacts will affect pricing and your success.
What problems is the product solving and how is that benefiting you?
Braze is helping us centralize all our messaging so we don't over-inundate users. It also allows us to send personalized messages and offers to users on their preferred channels.
Probably the best-in-class cross-channel engagement platform
What do you like best about the product?
Very easy and intuitive dashboard. Options to target users across email, push, mobile in-app, web in-desktop, SMS, and more. New users can be ready to send campaigns in a matter of hours. The huge resource & knowledge library and the helpful, skilled Support make creating any solution a breeze.
What do you dislike about the product?
Some customization elements require the help of developers/engineers to pull off. There is a steep learning curve (but a rewarding one!) to achieving more advanced personalization use cases and implementing 3rd party data/content into Braze campaigns.
What problems is the product solving and how is that benefiting you?
It enables Product Marketers to communicate with their users/customers at any point of their customer lifecycle journey - from creating the account to becoming a life-long loyal customer and advocate.
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