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POWERFUL TOOL IF YOU KNOW HOW TO LEVERAGE IT
What do you like best about the product?
A/B TESTING CAPABILITIES ARE THE MOST USEFUL FOR WHAT I DO.
What do you dislike about the product?
SPEED OF DATA SYNCING CAN SLOW DOWN MY PROCESS WHEN PUTTING TOGETHER REPORTS OR PUSH NOTIFICAITONS
What problems is the product solving and how is that benefiting you?
BRAZE HELPS ME TO OPTIMIZE MY CONTENT
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Good tool for engagement
What do you like best about the product?
I think it's quite a comprehensive tool for orchestrating elaborate user engagement campaigns. It covers all the major channels one could expect to work with and provides access to a community of like-minded professionals where you could exchange knowledge.
What do you dislike about the product?
It does require a somewhat steep learning curve to get started and get one to launch some impactful initiatives. I think especially during onboarding the company can provide a bit more assistance and tailor recommendations that would set up a new account for success.
What problems is the product solving and how is that benefiting you?
Braze is reducing our internal dependency on the development team to launch push notification campaigns and this is of course a big time saver. It also brings more power to the marketing department when it comes to the complexity of initiatives that can be deployed.
New Braze User
What do you like best about the product?
The Braze Onboarding experience has been great! Our onboarding manager was extremely organized and attentive and my team is excited about the future of our marketing
What do you dislike about the product?
I wish I could upload contacts without a unique identification number.
What problems is the product solving and how is that benefiting you?
NA
Braze unlocks your creativity as a digital marketer
What do you like best about the product?
braze unlocks endless possibilities for communicating and engaging with your customers.
What do you dislike about the product?
Not a lot of access to hands on Braze engineering support.
What problems is the product solving and how is that benefiting you?
Braze has allowed us to create effective strategies for costumer engagement, communication and retention in an increasingly mobile and digital world. It has helped us increase all major KPIs.
Braze is a very completed CRM tool. They constantly develop and introduce effective new features.
What do you like best about the product?
The usage of the tool is very visual and clean, this makes it easier when creating large messaging flows. In addition, they have a very quick and involving Support team.
What do you dislike about the product?
Some Braze functions are hard to understand for Marketing people, so Martech or other tech teams need to get involved.
What problems is the product solving and how is that benefiting you?
By using Braze I can automate my campaigns, but also create segments within my audiences and reach them with diverse channels with very intuitive and visual set-ups using their platform.
Great ESP for Emails, SMS, Push
What do you like best about the product?
Braze is a comprehensive ESP including the ability to send emails, push, sms, track analytics, upload images, and customizations on all of these. We like the options provided to personalize our campaigns the way we want to test them.
What do you dislike about the product?
Some more complicated projects can be difficult to accomplish in Braze if they conflict with internal systems. Trying to make the two work together becomes the challenge.
What problems is the product solving and how is that benefiting you?
Braze is helping send our notifications which is extremely important. We do not have an internal system to do this at this time. For this reason, Braze is essential to all the profit we make in CRM Marketing.
The most complete tool for data and CRM
What do you like best about the product?
Braze's documentation is very rich. For any question, there is always an answer within the documentation, and this makes a big difference in optimizing my time.
I also like the many ways I can create a one-off campaign or journey. It took time, but I understand that Braze gives you several ways to solve your problem.
I also like the many ways I can create a one-off campaign or journey. It took time, but I understand that Braze gives you several ways to solve your problem.
What do you dislike about the product?
Lack of visualization of a journey. There is a platform in Brazil called Dito. This platform consists of designing a journey in a drag and drog manner, with communications already established at the first moment. In our company, as we have a lot of communications several times a day, Frequency Capping helps, but it's tricky to figure out the hooks of the journey and if they mix. I mentioned Dito because the way the journey is built (with the option to be 100% visual) would transform our routine into something more efficient.
What problems is the product solving and how is that benefiting you?
Engagement Reports for sure! This report is incredible, and when he entered the platform, we just had to celebrate with fireworks! This solution will be put to good use when it reaches all channels besides email.
Good for apps and larger teams
What do you like best about the product?
Braze can do pretty in-depth complicated things that are really impressive. But you need a lot of dedicated tech support to make it happen.
What do you dislike about the product?
Difficult set up, hard to do complicated things without a dedicated engineer. Required more engineering support than we thought it would.
What problems is the product solving and how is that benefiting you?
Automated user journeys across life cycles, and great segmentation.
Great omni-channel messaging platform for events based data, albeit a engineering intensive tool.
What do you like best about the product?
- Omni-channel solutions
- Message customization with Liquid
- Events-based data and integration with Segment
- Connected Content - pull data into message via API
- Webhooking capabilities
- Message customization with Liquid
- Events-based data and integration with Segment
- Connected Content - pull data into message via API
- Webhooking capabilities
What do you dislike about the product?
- Lots of engineering required
- Poor reporting / need to export data to 3rd party analytics
- Inability to edit after message launch
- Inability to delete any messages
- Poor reporting / need to export data to 3rd party analytics
- Inability to edit after message launch
- Inability to delete any messages
What problems is the product solving and how is that benefiting you?
- Omni-channel solutions: messaging through email, SMS, push, in-app, etc.
- Segment integration, Connected Content, and webhook capabilities allow for a flexible platform and plays nice with other SAAS. Data flow is fluid.
- Use of event properties and liquid customization within a message allows for complex criteria triggers for message sends.
- Segment integration, Connected Content, and webhook capabilities allow for a flexible platform and plays nice with other SAAS. Data flow is fluid.
- Use of event properties and liquid customization within a message allows for complex criteria triggers for message sends.
Good for multichannel engagement
What do you like best about the product?
I like the ease of making new campaigns and how easy it is to target specific users based on the tracked attributes and events
What do you dislike about the product?
the platform can be unstable at time. Reporting leaves much to be desired in terms of customability. It can be difficult to look up users without already having their data
What problems is the product solving and how is that benefiting you?
braze allows my team to target users based on our KPIs and other goals. It also makes it really easy to track campaigns and how well they perform
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