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Lots of very useful features
What do you like best about the product?
I love how Braze makes it easy to target specific customer groups with personalized messages that drive engagement. The flexibility to integrate with other tools is also a huge plus—it makes everything feel seamless and efficient. We use webhooks quite a lot to feed data back to Braze and it works really well.
What do you dislike about the product?
It can be difficult to attribute campaign performance directly to campaigns in Braze without doing additional, deeper analysis outside the platform. Overall, Braze reporting can be difficult, especially when multiple campaigns are running across multiple regions/countries.
What problems is the product solving and how is that benefiting you?
Deliver personalised messaging to customers via different channels in more than 15 countries.
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Twenty3 Group review – Tyson Wray
What do you like best about the product?
The automation aspect of the email campaigns is a functionality that far exceeds the ability of competitors.
What do you dislike about the product?
Segmentation and the uploading of data could be streamlined more efficiently.
What problems is the product solving and how is that benefiting you?
Selling tickets to our events and following up customers that haven't converted with the automation options.
First time using Braze!
What do you like best about the product?
The UI is easy to follow and components are easily navigated and structured
What do you dislike about the product?
I have yet to experience anything so far!
What problems is the product solving and how is that benefiting you?
Sending out marketing initiatives with integration from multiple CDPs
Overall, one of my favourite platforms
What do you like best about the product?
Braze is extremely easy to pick up for anyone who has familiarity with similar platforms. The userface is intuitive, and canvases are very visual which makes it easy to understand other users' set ups. I was lucky in my work with Braze to have excellent customer success managers, who offered great guidance and support in using the product to its full potential.
What do you dislike about the product?
There's nothing I particularly disliked about Braze, however there were areas where I can see room for future updates. User experience could be improved in terms of organisation of canvases. We heavily used tags but it wasn't always easy to find where things were kept. As you're working on bigger clients, it can become very difficult to organise canvases, content blocks, etc
What problems is the product solving and how is that benefiting you?
We use braze to fulfil all our CRM requirements and fulfil client objectives, and most of the time it supports us well in doing so
User friendly platform
What do you like best about the product?
Helpful for beginners to use because everything was quite self explantory.
What do you dislike about the product?
To have more resources for beginners to nevigate more complex features.
What problems is the product solving and how is that benefiting you?
Personalization for different audiences types
Braze Made Our Marketing Life Much Easier
What do you like best about the product?
The platform is very versatile and there are endless options when you start using Liquid.
What do you dislike about the product?
It takes time to learn it. There is no guarantee of immediate delivery. Also need some improvements for dark mode and mobile view.
What problems is the product solving and how is that benefiting you?
It brings everything together in one place. Saves on internal system maintenance costs and gave you an easy way to track and maintain your clients journey
The best marketing automation tool!
What do you like best about the product?
We just switched to Braze from another provider becasue their product is just better. More features and capabilities and the pricing model works well for growing companies.
What do you dislike about the product?
I don't have anything bad to say about Braze at this point.
What problems is the product solving and how is that benefiting you?
Braze gives us a smart way to interact with our members and track performance in a clear way
Love Braze since we first started using it
What do you like best about the product?
Ease of use, different options it gives us when it comes to content display.
What do you dislike about the product?
Maybe the customization options are not the best.
What problems is the product solving and how is that benefiting you?
It allows us to send our users push notifications and IAM (In App Messages) which are crucial for our business.
Best Customer Engagement Platform I've used in 16 years!
What do you like best about the product?
- Personalisation: Love how easy it is to do personalisation across channels on scale. This helps us tailor messages across channels for better user engagement.
- Real-Time Data: Integration with our data warehouse (Snowflake) helps us bring data to not just marketing teams but also franchisees.
- Cross-Channel Campaigns: Ability to do cross channel messaging - email, SMS, push, in-app, content cards gives us a chance to reach customer where they are.
- Automation: We have a lean team and automation with Braze helps us save a lot of time & focus on strategy and analysis.
- A/B testing: control groups, webhooks etc helps us conduct tests to find the most effective channel / message / audiences.
- Integration: Easily integrates with other tools and platforms including Meta and Google for driving better effeciences in paid media campaigns.
- User-Friendly Interface: Intuitive design for easy campaign management. Makes me want to 'stay' on the platform everyday, explore and learn.
- Real-Time Data: Integration with our data warehouse (Snowflake) helps us bring data to not just marketing teams but also franchisees.
- Cross-Channel Campaigns: Ability to do cross channel messaging - email, SMS, push, in-app, content cards gives us a chance to reach customer where they are.
- Automation: We have a lean team and automation with Braze helps us save a lot of time & focus on strategy and analysis.
- A/B testing: control groups, webhooks etc helps us conduct tests to find the most effective channel / message / audiences.
- Integration: Easily integrates with other tools and platforms including Meta and Google for driving better effeciences in paid media campaigns.
- User-Friendly Interface: Intuitive design for easy campaign management. Makes me want to 'stay' on the platform everyday, explore and learn.
What do you dislike about the product?
I think reporting and analytics is not reliable - specially for business KPIs - sales, transactions, revenue etc.
What problems is the product solving and how is that benefiting you?
Single customer engagement platforms that is helping us increase customer retention.
Best CRM tool in the market
What do you like best about the product?
I have worked with several different CRM platforms and none of them has the capabilities and ease of use as Braze, with amazing support and supporting documentation.
What do you dislike about the product?
It's expensive and in some regions they have a reseller who handles the tool that is not as efficient as the Braze team.
What problems is the product solving and how is that benefiting you?
It is a platform that can help you create great CRM flows, using your data from easy integrations with clear measuring and multiple communication channels.
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