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The most powerful email/lifecycle platform I have ever used
What do you like best about the product?
Braze can do an amazing amount of things! The automation and data-driven options are unparalleled and very customizable. This is not your average ESP/CRM, it will manage your app communications including push, in-app, content cards, SMS, and email.
What do you dislike about the product?
There is a bit of a learning curve to get the most out of all the powerful options. It does take some time and practice, but well worth the time investment. Cost is high, but that is expected when choosing something as powerful and used by large enterprises.
What problems is the product solving and how is that benefiting you?
Segmenting our users and allowing us to deliver messages to the right people at the right time. Plus keeping our existing users informed and engaged in our platform.
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Powerful marketing communications tool but reporting and analysis isn't the best
What do you like best about the product?
Braze recently improved their messaging design options by added a drag-and-drop system. Great audience filtering options. I also love their Inbox Vison tool so that you can check what certain messages will look like on various devices and channels.
What do you dislike about the product?
Needs custom integrations, reporting is lacking on email performance, interface isn't the most intuitive.
What problems is the product solving and how is that benefiting you?
Email marketing, in-app messaging, push notifications, and SMS (via Twillio webhook)web hook.
Having all of these channels is one place is awesome.
Having all of these channels is one place is awesome.
Powerful multi-channel engagement platform
What do you like best about the product?
Braze's platform allows me to be extremely efficient. I go to one place to do most of my work during the day. I can manage user journeys, create campaigns across various channels, and have advanced targeting and personalization.
What do you dislike about the product?
Braze's reporting capabilities are lacking. I have to rely on manual reporting to understand the incremental impact of each campaign. Braze has built tools to help you examine high-level engagement reporting, but there's no holistic way to understand the cumulative effect of my lifecycle programming.
What problems is the product solving and how is that benefiting you?
Braze has allowed me to build a lifecycle engine that supports every stage of the user journey, all in one convenient platform. My campaigns have a clear impact on business performance, driving both revenue and weekly engagement.
Overall Good Experience
What do you like best about the product?
User friendly and able to easily grasp the platform as someone who came in with 0 CRM experience.
What do you dislike about the product?
Customer support is sometimes hard to reach and support is unable to answer a question head on.
What problems is the product solving and how is that benefiting you?
Braze has worked with us and allowed us to grow our base of users and filter out good and bad emails.
Fantastic product allowing for complex multi-channel marketing strategies
What do you like best about the product?
Easy to use/navigate whether you're creating a simple campaign or a canvas tailored to users' actions/behaviors.
What do you dislike about the product?
Customer service can be hit or miss. Customer success managers should try to diagnose/ understand a problem more before jumping to sending a link to the documentation.
What problems is the product solving and how is that benefiting you?
Braze helps us effectively communicate with our customers where they are.
User-friendly and modern
What do you like best about the product?
I like how updated and modern the user-interface appears to be. It's easy to toggle or search and find what you're looking for.
What do you dislike about the product?
The AB testing functionality seems limited in Campaigns.
What problems is the product solving and how is that benefiting you?
Braze is solving how much overlap we have between marketing and editorial email lists and sends.
Straight forward communication tool
What do you like best about the product?
Its quite straight forward to build a basic communication campaign. There is a ton of depth should you want to get deeper. The company also seems easily accessible.
What do you dislike about the product?
Going deeper into Braze is quite confusing. A lot depends on how it was implemented in your org and the other half is that there just that you need to really start diving deep by yourself. It can feel overwhelming.
What problems is the product solving and how is that benefiting you?
We need to send out communications and its doing just that.
Great functionality, not the easiest interface
What do you like best about the product?
Reliability of functions, details you can use, testing works amazing
What do you dislike about the product?
Reporting -> interface could be more user-friendly, simplicity -> even small campaigns require a lot of steps
What problems is the product solving and how is that benefiting you?
Basically responsible for all our CRM efforts -> helps us engaging and improving our CVR
Easy to use tech with substantial impact to consumers
What do you like best about the product?
I like that I can easily direct consumers to exactly where I want them to go in app/web. I also find the segmenting to be very straight forward.
What do you dislike about the product?
I wish there were more in-depth reports to pull or the ability to create a user journey (this may exist but we don't use it if it does) to follow consumers after receiving our comms.
What problems is the product solving and how is that benefiting you?
optimizing our messaging and reach to customers to help us learn more about what they like/dislike.
Braze is one of the best!
What do you like best about the product?
The ability to have creative freedom for campaign creaton
What do you dislike about the product?
I dislike not being able to slack my customer success manager
What problems is the product solving and how is that benefiting you?
Webhooks help us workaround limited automation
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