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Braze

Braze | 1

Reviews from AWS Marketplace

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External reviews

928 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Consumer Services

Best ally to bond with our users

  • September 16, 2022
  • Review verified by G2

What do you like best about the product?
Best let us create soecial strategies to guide our users through each part of their lifecycle with personalized messages
What do you dislike about the product?
We could be able to easy the personalization tools in a way data can arrive easily without so much intermediators
What problems is the product solving and how is that benefiting you?
Its bringing incrementality and growth for the company through engagement comms


    Consumer Electronics

Braze has helped my company scale and engage with our customers in an incredible way

  • September 15, 2022
  • Review provided by G2

What do you like best about the product?
Braze has helped my company scale and engage with our customers that had huge positive results for retention, engagement, and revenue. the way we can set up custom in-app messages allows us to really hone in on where users are engaging and allows us to re-engage later.
What do you dislike about the product?
The support was not as quick or thorough as we would have liked it to be.
What problems is the product solving and how is that benefiting you?
Braze helps us build out and automate personalized customer journeys that aids them through onboading, retention, and more.


    Leisure, Travel & Tourism

Advanced capabilities across channels

  • September 15, 2022
  • Review verified by G2

What do you like best about the product?
Great for multi channel canvas flows and experimentation. Intelligent timing and channel features make sending messages at the right time and right channel easier
What do you dislike about the product?
Not being able to segment results easily post campaign launch.

Heat map for emails not working for us as we use APIs to pull the content into our emails.
What problems is the product solving and how is that benefiting you?
Increasing retention, app installs and conversions across all of our campaigns.


    Computer & Network Security

A very powerful tool once you overcome the learning curve

  • September 15, 2022
  • Review verified by G2

What do you like best about the product?
The Braze support and CS team is very good. I felt that we get adequate support from our reps which I do appreciate. I took a more roundabout way to learn the platform (since I have never used it before) and now feel pretty comfortable with it.

The platform's overwhelming features and capabilities are useful for someone who understands exactly how they want to execute their campaigns. I do like the new canvas experience feature
What do you dislike about the product?
Building custom reporting on Braze is not as ideal as I'd like. Doesn't seem as cohesive as it should be and you cannot look at Canvas reporting in an intuitive way (that I know of) as compared to campaign reporting.

There are some interface inefficiencies which I'd like the Braze CX team to address. When providing translations for different languages, all the code exists under one area in which we have to manually add all that information. The problem is the increased risk of potential mistakes with alot of code needing to be added by the user. Instead, it would be nice just to have designated CX friendly areas to add the content we need for the respective language we select. The code should be "added" on the backend so the user can just deal with a more consumer friendly interface to minimize the potential for incorrect code or errors to be introduced.
What problems is the product solving and how is that benefiting you?
Braze is empowering the opportunity for us to create ore in-depth and complex customer lifecycle messaging journeys. The current problem we have right now is retention and user stickiness. We expect to improve this retention issue with the features that Braze has available to us.


    Restaurants

Modern, User-Friendly system.

  • September 15, 2022
  • Review verified by G2

What do you like best about the product?
The system is very user friendly. I can easily self service on the platform and get answers to what I need. The Customer Service is also great. My partners are very responsive and attentive to my needs. Overall it's one of the strongest ESPs I've seen.
What do you dislike about the product?
The campaigns and customer journey (Canvas) sections cannot be looked at together in reporting or on a calendar. When I'm building out smaller customer journeys in canvas, they don't appear in a calendar-like setting, so it's a bit of an inconvenience to have to merge reports. However, when looking at the package in totality, their benefits far outweigh this small con.
What problems is the product solving and how is that benefiting you?
They are helping us communicate with our Customers through the right channels and providing innovative tools to help us achieve that through personalization. We are seeing engagement metrics that we wouldn't have sight into otherwise. What most impresses me about Braze is that they proactively inform us of new industry trends and features.


    Jared F.

iHeart + Braze = Results!

  • September 15, 2022
  • Review provided by G2

What do you like best about the product?
Their innovative approach to connecting our marketing with our users. Consistently observing our product marketing and keeping us on the forefront of marketing with unique concepts
The service, the team and the product is outstanding. Not only do they assist in assuring our messaging is being delivered to our audience as expected, they're constantly engaging with our team for new innovative concepts to continue building re-engagement.
What do you dislike about the product?
It may sound very optimistic, but I don't have a dislike. The one concern we have is messaging our inactive user base and the limitations within that specific goal. However, that's not a fault of Braze, it's spam rules that are controlled by a higher power.
What problems is the product solving and how is that benefiting you?
The constant communication of learnings from other clients shared with our team that would/could benefit our marketing. Newly innovative tools to use within Braze for mobile and web engagement.


    Pedro d.

Braze is a very intuitive and visual tool that empowers CRM in its very unique way.

  • September 15, 2022
  • Review verified by G2

What do you like best about the product?
How easy is to use the tool and build personalized communication Journeys. It has a very user-friendly interface.
What do you dislike about the product?
The conversions are attributed to all the journeys that user has received in a specific period of time. I want to measure the impact of my campaign/canvas and it's often challenging considering that the treatment group might be recieving other communications.
What problems is the product solving and how is that benefiting you?
I work with repeat purchase teams and braze allows me to personalize very interesting journeys at simultaneously identify what kind of purchase the made (in-app, in-store, web, etc).


    Bruno B.

An easy to use and very effective CRM tool

  • September 15, 2022
  • Review verified by G2

What do you like best about the product?
Braze's UX makes the daily life of a CRM manager easy. Dashboards and quick reports save us a lot of time.
What do you dislike about the product?
Braze has been improving with every feature, however, its survey in-app could be better.
What problems is the product solving and how is that benefiting you?
Quick retention reporting, the visualization is easy and give me a good overview for quick decision making.


    Matthew M.

Overall the best experience I've had with a CRM system

  • September 15, 2022
  • Review verified by G2

What do you like best about the product?
From their approach to mobile integration with SDK/API to their state-of-the-art Canvas Flow, Braze is the best-in-class one-stop shop for your customer engagement needs.
What do you dislike about the product?
They were a little behind with drag-and-drop HTML editors but look to have caught up. Dislike how SMS opt-outs can't be viewed in reports.
What problems is the product solving and how is that benefiting you?
Being a one-stop shop to communicate to customers through multiple touchpoints like Email, SMS, Push and many more.


    Steve R.

Great Experience for Engaging Users

  • September 14, 2022
  • Review verified by G2

What do you like best about the product?
Braze provides a vast depth of options to engage your audience, and they're constantly expanding. The documentation provided is thorough and valuable. All interactions with the support team have been excellent, and Braze delivers a clean platform for engineers and marketers to engage users.
What do you dislike about the product?
Braze is almost entirely dependent on its dashboard. This can cause minor frustrations when you want to be able to export error logs but have to sift through a page instead of a cURL response.
What problems is the product solving and how is that benefiting you?
Braze is solving the problem of engaging users across multiple platforms. This is a benefit because my users are spread across three apps, a website, and the entire globe, and I can easily target and understand users for engagement.