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Tool with advanced CRM features
What do you like best about the product?
The interface of the canvas flow and the personlaization.
What do you dislike about the product?
Customization of the dashboard for analytics.
What problems is the product solving and how is that benefiting you?
It helped in reaching the right users at right-time through multi-channels and increased conversions.
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Functional and easy
What do you like best about the product?
The ability to craft journeys easily is very helpful. Also, the support team is fantastic!
What do you dislike about the product?
There are some technical limitations at times, but the Braze team is always willing to hear them out and explore solutions.
What problems is the product solving and how is that benefiting you?
Braze empowers the marketer without needing vast technical or development knowledge.
Braze is the most complete platform for CRM Specialists focusing on mobile campaigns
What do you like best about the product?
I like the freedom Braze gives us for creating campaigns and experimenting. Experiment paths and other features are super helpful when testing new initiatives, and we test them constantly. I also greatly appreciate the constant support we get from Braze team, as they're super fast when raising a ticket or any problem
What do you dislike about the product?
It sometimes takes a bit of time to save or upgrade canvases leading to errors. It's a bit frustrating when this occurs because we sometimes have to re-do all the work because it didn't save properly.
What problems is the product solving and how is that benefiting you?
Braze has implemented a new view of the canvases (Canvas flow), which is more intuitive and easy to complete. Braze has also added a simplified canvas view allowing marketeers to show different departments what our campaigns or canvases look like without having to generate a separate draft. This was super useful for the team
Easy to use and comprehensive CRM platform
What do you like best about the product?
Easy to use, good documentation, able to integrate with 3rd parties with ease
What do you dislike about the product?
Error codes can be unhelpful, the move towards simplified canvas flow is removing some key features
What problems is the product solving and how is that benefiting you?
Multi-channel communication. Advanced personalisation. Able to send automated newsletters with near-real time updated content
Great B2C CRM, could improve in some areas
What do you like best about the product?
Braze makes it very accessible to build automations and send omnichannel campaigns even to not really technical CRM specialists.
What do you dislike about the product?
Support has been improving but is still lacking sometimes.
What problems is the product solving and how is that benefiting you?
Braze is best at creating and orchestrating multi-channel automations and campaigns in an easy way and perfectly integrated to our data stack.
Lots of features, overly simplified
What do you like best about the product?
Quick and easy for basic use cases, there are a lot of efforts to streamline the use of the systems tools in accordance with best practices; it also benefits from a great community and a lot of useful content and updates.
What do you dislike about the product?
Lack of basic functionality, you often end up clicking around a lot in order to do something such as a more complex audience filter/segment, you can't do things like duplicate very easily. There is in general a lot of clunky UI which other software such as Bloomreach (Exponea) has simply refined to a much higher standard. You do need a good understanding of liquid to do a lot of things which could have simply been made available as clickable options.
What problems is the product solving and how is that benefiting you?
It's an accessible and adaptable tool for engaging with people and can be set up to be extremely responsive and targeted for lots of complex multi channel marketing campaigns.
iPhone of the CRM world
What do you like best about the product?
Customer support
Dashboard
Easy integrations
Dashboard
Easy integrations
What do you dislike about the product?
No native whatsapp integration yet
Hunt for account managers during reshuffle
Hunt for account managers during reshuffle
What problems is the product solving and how is that benefiting you?
Bespoke communications to certain segments
Easy to use
Easy to use
Best CRM Tool in the Market
What do you like best about the product?
Braze is best tool in the market for segmenting and conducting many experiments. With Braze, you can create easy automations and campaigns. Braze is fairly easy to use as well.
What do you dislike about the product?
In Braze you can't really customize your own setting. For example, the limit of sending the messages is by n*2 increments 50, 100, 200.... As a startup, we must be careful of the messages sent because of server overload. I wish we can customize the messages sent.
What problems is the product solving and how is that benefiting you?
Brazing is helping issues like finding the PMF, a/b testing, hypothesis testing, automations and solving localization issues. Braze is benefiting me and many others by creating jobs and expedited many process and helped us save over $125,000 annually.
Handy, multi-channels, mobile-first and customer-centric CRM tool!
What do you like best about the product?
- All channels mobile & desktop gathered on the same platform (emaill, push notification, in-app message, content cards, SMS, webhook)
- Handy and easy to use for agile companies
- Mobile first approach
- Lots of personalization possible (liquid content, events, custom attributes)
- Handy and easy to use for agile companies
- Mobile first approach
- Lots of personalization possible (liquid content, events, custom attributes)
What do you dislike about the product?
- Not possible to duplicate a canvas from an app group to another
- Expensive subscription, specifically when you consume lots of data points
- Not so precise analysis possible VS a dedicated business intelligence tool
- Expensive subscription, specifically when you consume lots of data points
- Not so precise analysis possible VS a dedicated business intelligence tool
What problems is the product solving and how is that benefiting you?
- Gaining time to build and launch CRM campaigns on multichannels
- Personalize content depending on the customer journey and segmentation
- Sending automated communications and ad-hoc campaigns
- Personalize content depending on the customer journey and segmentation
- Sending automated communications and ad-hoc campaigns
Best player engagement tool. Grant is awesome!! So sign up to the customer success service.
What do you like best about the product?
Braze gives us the flexibility and complexity that we need to run our events and comms.
What do you dislike about the product?
Lack of asset management and messiness of priority setting for in-apps.
What problems is the product solving and how is that benefiting you?
Multi-channel comms, distribution of sales promos, complex player journeys, customizable events and attributes
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