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Braze is a highly functioning CRM software with minimal issues
What do you like best about the product?
High visibility with collaborative tools
What do you dislike about the product?
Crashes sometimes and errors are not able to figured out
What problems is the product solving and how is that benefiting you?
Engagement and scalability
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Great marketing platform
What do you like best about the product?
I really like how easy it is to use Braze. Our company was able to leverage SMS and automate programs a lot more efficiently. I also saved hours of time using their platform to send out my campaigns.
What do you dislike about the product?
I wish we could see more data associated with campaigns.
What problems is the product solving and how is that benefiting you?
Able to utilize SMS, able to automate programs, able to create segments quickly using data from Salesforce.
Braze is great!
What do you like best about the product?
I find Braze to be easy to understand! While I have only been on this platform for a short time, it has been something I have quickly picked up on with using and haven't run into any problems!
What do you dislike about the product?
The only downside I have experienced is some minor technical issues I have run into. Sometimes, my emails won't save, and I have to restart the entire email. But this has only happened twice - but still a bit frustrating.
What problems is the product solving and how is that benefiting you?
We typically track the open rate and how many orders have been placed upon sending out an email. We also track unsubscribe rates, but mainly focus in on how many people open our emails and place these orders.
One of the best CRMs
What do you like best about the product?
One of the things I like the most at Braze is that is very simple to create a campaing and I like the campaing templates
What do you dislike about the product?
When you need to create a canvas is not that easy and I had some problems with some unstable features inside the canvas
What problems is the product solving and how is that benefiting you?
Braze is helping out to reach the users and comunicate with them.
Braze offers an amazing customer service
What do you like best about the product?
Step-by-step onboarding with Nicole and recurrent meetings with Julia and technical support = customer services
What do you dislike about the product?
Calculating data points on a regular basis because we were on edge and our developers team didn't want to implement it properly because of the risk to exceed the data points on our contract
What problems is the product solving and how is that benefiting you?
Marketing automation in order to growth the readership.
I find Braze easy to use, very responsive and it is a hugely valuable tool to our business.
What do you like best about the product?
The platform is incredibly intuitive, provides us with useful and important data, and allows us to reach our users quickly and effectively through IAMs, email and push.
What do you dislike about the product?
The inability to build audience segments that retrospectively offer a view of our audience is something we don't have currently in Braze but would love to see.
What problems is the product solving and how is that benefiting you?
Braze offers us a comprehensive look at the behaviours and demographic of our audience, which allows us to make strategic decisions about the changes and improvements we make to our app. It also allows us to easily communicate important updates and changes to our audience, as well as encourage them to use the app more frequently.
Does what they say it will do. Great team.
What do you like best about the product?
Ease of integration and quick responses.
What do you dislike about the product?
Sometimes unsure of who to contact for technical questions. Not a big deal though.
What problems is the product solving and how is that benefiting you?
Tracking push notification campaign effectiveness and giving us a ton of features we wouldn't normally use.
Great tool for cross-channel marketing with deep personalization capabilities
What do you like best about the product?
- Supports key marketing channels: email, SMS, push notifications, in-app notifications, web notifications, and more
- Great segmentation capabilities that allow for complex personalization
- Out-of-box integrations with key tools like FB/Google for acquisition, Looker and Segment
- Constantly releasing new product features
- Great Customer Support team
- Makes it easy for marketers to get a lot done without needing additional engineering support after initial integration (they provide webhook templates, pre-coded click and drag email builders, and more)
- Great segmentation capabilities that allow for complex personalization
- Out-of-box integrations with key tools like FB/Google for acquisition, Looker and Segment
- Constantly releasing new product features
- Great Customer Support team
- Makes it easy for marketers to get a lot done without needing additional engineering support after initial integration (they provide webhook templates, pre-coded click and drag email builders, and more)
What do you dislike about the product?
Not many cons to report other than that you have to be mindful of data allotment and usage in order to keep costs within your contract range. With the support of their team, however, you can plan for this thoroughly and they'll help you monitor data usage and potential overage fees proactively throughout the contract term.
What problems is the product solving and how is that benefiting you?
Braze helps us to send personalized and timely messages, test messaging and creative, launch and test net-new marketing channels, and makes it easy for us to pass all of our data back into our core reporting systems.
Braze powers our cross-channel customer communication strategy
What do you like best about the product?
- Braze has easy-to-use features like canvas, segments and the ability to easily look up users
- The customer support team is incredibly responsive and always eager to help
- The customer support team is incredibly responsive and always eager to help
What do you dislike about the product?
- I wish there was a way to write a query to export records that match certain data points
- We've had several customer support contacts over the few years we've been on Braze
- We've had several customer support contacts over the few years we've been on Braze
What problems is the product solving and how is that benefiting you?
Enabling us to bring our CRM communications across channels. Previously, we had different vendors for email vs. push, in-app and onsite messages.
Easy to use while offering insightful data
What do you like best about the product?
Canvas - User journey communications based on activity, actions or inactions by customers.
What do you dislike about the product?
Minor details - users' last message received (app inbox messages) is based on the last time they opened the message not when it was sent. Would be great to display both, the last time a msg was sent vs last msg received.
Had to set up 2 different canvases (1 for inbox or in-app messages and another for email/push) due to all users not passing through the first step even after selecting to advance the entire audience.... 1st step being an in-app msg.
Had to set up 2 different canvases (1 for inbox or in-app messages and another for email/push) due to all users not passing through the first step even after selecting to advance the entire audience.... 1st step being an in-app msg.
What problems is the product solving and how is that benefiting you?
Allows segmentation of users and sending of personalized communications.
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