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Very user friendly engagement platform
What do you like best about the product?
Its easy to extract data from braze
Reporting tools are really outstanding and the support is really amazing
Reporting tools are really outstanding and the support is really amazing
What do you dislike about the product?
Some reporting stats of how unique opens are calculated or total clicks containing unsubscribes is a bit misleading imo
What problems is the product solving and how is that benefiting you?
storing new user attributes against their profiles
Measuring uplift of crm activities on the business
creating complex user journeys to ensure treatment success
Measuring uplift of crm activities on the business
creating complex user journeys to ensure treatment success
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Find any solution, no matter the use case.
What do you like best about the product?
- Braze has built a platform that integrates all channels for a full CRM experience - SMS, email, app push, etc.
- The components (content blocks, templates, canvas) are flexible enough that we can solve for any idea.
- With a simple UI, this tool is easy to pick up. Dig in and you'll master it in no time.
- Support response times are incredibly quick.
- The platform is always improving and even has a portal where users can make suggestions. A tool built to fit my exact needs? Who could ask for more?
- The components (content blocks, templates, canvas) are flexible enough that we can solve for any idea.
- With a simple UI, this tool is easy to pick up. Dig in and you'll master it in no time.
- Support response times are incredibly quick.
- The platform is always improving and even has a portal where users can make suggestions. A tool built to fit my exact needs? Who could ask for more?
What do you dislike about the product?
- Finding answers for unique use cases, especially around things like anonymous users, can take extra time. There's not a lot of documentation around these kinds of campaigns.
- The disconnect between dev and prod environments means 2x the work, which is a bummer.
- The disconnect between dev and prod environments means 2x the work, which is a bummer.
What problems is the product solving and how is that benefiting you?
With excellent automation features, Braze handles our high-level sends to all customers. This helps our team zero in on a granular level and think strategy instead of dealing with daily campaign builds.
Powerful software that is easy to use, yet features virtually endless capabilities
What do you like best about the product?
Braze makes creating mobile marketing campaigns a breeze (seriously -- it takes me about 20 minutes to train new colleagues on how to do the basics) yet there are so many ways to play with audience targeting and segmentation. On top of that, you can't get better customer support. I work in a niche industry, which means unique needs to reach a unique audience, and my customer success manager understands that. Anytime they make suggestions, it's always with my particular industry in mind and that's really appreciated.
What do you dislike about the product?
My needs for reporting are pretty simple, so I don't mind what's offered with Braze reporting; however, the reports that Braze creates aren't the cleanest. Our data scientist sighs every time I send her one.
What problems is the product solving and how is that benefiting you?
My team does not have a lot of bandwidth to dedicate to mobile marketing, even though our app is important to us, so having a simple tool like Braze really helps us do a lot with very little time needed.
Easy product to use with great features.
What do you like best about the product?
Simplicity of use. Easy to onboard users who are new to email marketing. Robust segmentation and conversion metrics.
What do you dislike about the product?
Engagement reports are a disappointing piece of Braze. Would be great to have more comprehensive reporting and data dating further back than 1 year.
What problems is the product solving and how is that benefiting you?
Allows us to segment our very large database into stratgic segments. Target users via multiple channels to make sure our message is getting across.
My experience using braze as a beginner has been super easy and straight forward
What do you like best about the product?
It makes building and publishing campaigns very easy!
What do you dislike about the product?
It can be very slow sometimes. I think that autosave should be in the future for braze!
What problems is the product solving and how is that benefiting you?
Making campaigns easier to launch and tracking how the campaigns are doing!
Our go to platform for Email, Push and Content Cards
What do you like best about the product?
Braze is very user friendly and easy to learn especially for someone from a non-technical background
What do you dislike about the product?
The reporting part of the platform still needs a lot of improvement
What problems is the product solving and how is that benefiting you?
We use Braze for our B2C communications i.e. for emails, push and in-app marketing. It helps reach our users most effectively. I love the automation capabilities Braze offers.
Robust, Versatile Tool
What do you like best about the product?
I appreciate the depth of use of the tool, including the multi-channel journey touchpoints, unqiue conversion definitions, and the powerful metric dashboards.
What do you dislike about the product?
Braze is very technical and appropriate for enterprise. Users must have tech support or engineering resources to use successfully.
What problems is the product solving and how is that benefiting you?
I am currently testing different strategic approaches to how the frequency of sending impacts our goals. With Braze's robust data reporting, I can build big-picture views of the impact of full-scale programs, thus helping my business to make considerations based on not only impact to base metrics and deliverability, but also long-term viability.
Best in Class CRM Platform and Outstanding Support
What do you like best about the product?
User-friendly interface: The Braze UI is very user-friendly, making setting up even the most complex customer journeys a breeze. Other departments in the organization love the tool and are able to easily navigate the dashboard.
Excellent support: Braze's success team has become invaluable to our team. The insight, strategy, and guidance they provide helps us to continue to improve our customer engagement program. They also keep us up-to-date on the latest product releases and features to be sure we're utilizing all Braze has to offer.
In-depth campaign creation: With Braze, we're able to send the type of message we want, to the users we want, at the exact time we want. The functionality to customize campaigns with Liquid has been a game changer, providing relevant content to our users at precisely the right time, cutting back on clutter and streamlining our messaging.
Excellent support: Braze's success team has become invaluable to our team. The insight, strategy, and guidance they provide helps us to continue to improve our customer engagement program. They also keep us up-to-date on the latest product releases and features to be sure we're utilizing all Braze has to offer.
In-depth campaign creation: With Braze, we're able to send the type of message we want, to the users we want, at the exact time we want. The functionality to customize campaigns with Liquid has been a game changer, providing relevant content to our users at precisely the right time, cutting back on clutter and streamlining our messaging.
What do you dislike about the product?
There is nothing I dislike with the platform, but I would love to see an improved reporting tool, and maybe an updated way to sort/organize campaigns in the dashboard. We also have multiple marketers in the tool at once, so it could be helpful to have a flag that another user is making edits to a campaign as to not overlap progress.
What problems is the product solving and how is that benefiting you?
Braze allows us to promote additional product features and educate our users to improve the customer experience. It also allows us to communicate important messages to millions of users at the exact time they need to know the information, reducing friction. We are able to create cross-channel messaging that is both meaningful and effective.
High touch account management and innovative partnership
What do you like best about the product?
Our account team from the onboarding team to our account management team is always willing to think outside the box with us to achieve efficiencies and increase the impact of our marketing initiatives. Additionally, the advanced technology within the Braze platform has allowed us to automate some of our more manual processes allowing us more time to focus on new strategy.
What do you dislike about the product?
Nothing comes to mind, even when we have hit potential roadblocks, the Braze team was quick to identify resources we could use and offer assistance where possible.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to achieve our 1:1 marketing goals - we have the ability to send to a customer on the right channel at the right time. It also solves our experimentation problems - we can now multivariate test on a campaign as well as within a customer journey, that's something we didn't have with our previous provider. We are also able to easily customize our messages to a local market.
Easy to use platform
What do you like best about the product?
It is very easy to use. very clear platform. helpful staff
What do you dislike about the product?
you cant design within the platform. you need a designer to do this, and then you can upload it.
What problems is the product solving and how is that benefiting you?
all communication channels and user data in one place. you can track custom data.
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