Reviews from AWS Marketplace
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
External reviews are not included in the AWS star rating for the product.
Exceptionally user-friendly and intuitive platform
What do you like best about the product?
it is a cross-channel customer engagement platform that allows you to send personalized messages to your customers across a variety of channels, including email, push notifications and in-app messages.
What do you dislike about the product?
Braze's email templates are not very customizable, which can make it difficult to create emails that are on-brand and engaging.
What problems is the product solving and how is that benefiting you?
Improving operational efficiency: Braze can help businesses to improve operational efficiency by automating marketing tasks. For example, Braze can be used to automate welcome emails or product update notifications.
- Leave a Comment |
- Mark review as helpful
The Worst Onboarding Experience of my Career
What do you like best about the product?
It's a very robust platform with a lot of opportunity for growth.
What do you dislike about the product?
The onboarding was atrocious. We worked with as many people as possible to try to get it right, but effectively our small start up threw $6,000 out the window. We have had to rely on our own reading and re-reading to make our investment work. If I could go back in time, I would have chosen another platform.
What problems is the product solving and how is that benefiting you?
We are a new product trying to teach users a new technology. We like the user journey opportunities based on user behavior.
Powerful multichannel marketing platform
What do you like best about the product?
I liked its feature to segment customers based on their characteristics, engagements, and attributes. And then, it becomes easy to target automated campaigns on a defined customer segment. Some unique tools like smart channels enhanced the effectiveness of our campaigns Using its in-app messaging feature, it is easy to make the user aware of the latest updates. One last point to mention is about their customer support which is swift and responsive.
What do you dislike about the product?
So far, I haven't come across any drawbacks of using Braze. Initial learning could be steep for a few people. Once you get used to it, it's quite easy to work with it. From the functions and features point of view, Braze is great!
What problems is the product solving and how is that benefiting you?
I'm working part-time on our university's IT project that needs to sell our products to the right customers. Braze helped us in segmenting customers and then reach the right audience. Now, we're executing campaigns more efficiently than it was done earlier. Moreover, the canvas feature helped a lot in creating perfect user journeys. Overall, it has boosted our productivity of marketing campaigns with multichannel support, availability of complex marketing automations, and a great customer support team.
The standard for app-based businesses
What do you like best about the product?
There's really no other platform out there that can do everything Braze can do. It's by far the best marketing automation solution for app-based companies. The platform is very powerful and feature-rich - easy for both marketers and engineers to work with. Support is also pretty good.
What do you dislike about the product?
Some annoying things about the UI/UX - load times on complex canvases can be very slow. No auto-save feature when you're working on campaigns.
What problems is the product solving and how is that benefiting you?
Communicating and nurturing new contacts; gives us lots of ability to send messages based on user actions within the app.
Braze is a great platform to engage with your customers through many channels
What do you like best about the product?
Braze is very powerful in orchestrating marketing and service messages across different channels such as in-app messages, push notifications, sms, email and web messages. It does not require technical skills to set up a journey which has many decision points. My record of creating a campaign with an audience is within 12 minutes, so you can create a campaign while listening to Ravel's Bolero 😃
What do you dislike about the product?
Braze data model looks at user level, not at account level. If you want to target an audience that has a specific profile or behaviour within the account (so not attributed to your account contact person, but to the behaviour of the users within that account) then you need to prepare the data more than you would have to do compared to other engagement software. This makes Braze less suitable for B2B corporate use cases.
What problems is the product solving and how is that benefiting you?
We inform our customers about our products and services. We stimulate them to use our app more and in the right way. By using a variety of different channels, our reach is great, the response is verty well and the impact is measurable.
Multichannel Campaign Capabilities
What do you like best about the product?
The main reason for us to drive through Braze was the comprehensive cross-channel personalization ability. They provide multichannel messaging with personalization and cross-channel orchestration capabilities. We are also able to leverage experimentation features frequently while launching brand-new campaigns. It's easy to distribute messages to multiple/desired channels within the same campaign.
I also like the intelligent timing and intelligent channel targeting features. This helps us to optimize when to send a message to a user and through which channel. Both features help us to achieve the user engagement goals with our messaging.
They also improve their product constantly by adding roadmap items coming as requests from their customers. We still have regular check-ins with their team to discuss our additional needs. It’s good to see that our requests are being enabled within the product over time.
I also like the intelligent timing and intelligent channel targeting features. This helps us to optimize when to send a message to a user and through which channel. Both features help us to achieve the user engagement goals with our messaging.
They also improve their product constantly by adding roadmap items coming as requests from their customers. We still have regular check-ins with their team to discuss our additional needs. It’s good to see that our requests are being enabled within the product over time.
What do you dislike about the product?
Complex multichannel campaign management UI caused marketers to have difficulties setting up campaigns and monitoring campaign health through canvasses in the past. Even though canvases look like a perfect solution to manage everything in a user flow, the UI led marketers to ask for engineering help to validate campaign data often. Since the team has been using the product for a long time, we have figured out internal policies to reduce this operational effort, also once people get used to it the additional requests are reduced over time. I think clear guides and comprehensive campaign reporting would help reduce these operational issues.
What problems is the product solving and how is that benefiting you?
Braze is powerful in managing campaigns across different channels with comprehensive personalization abilities. We have been using it for the last 2,5 years for cross-channel messaging activities. We started to use it with only D2C email and mobile push messaging, then extended it to B2B messaging and additional channels easily. Because Braze allows us to experiment with new ideas effectively and improve our marketing capabilities with a widely integrated solution.
Even though we have had issues with operational usage along the way and don't find it 100% user-friendly, we could resolve all the problems that led us to choose this product in the first place.
Even though we have had issues with operational usage along the way and don't find it 100% user-friendly, we could resolve all the problems that led us to choose this product in the first place.
Sr Manager Lifecycle Marketing
What do you like best about the product?
Omni-channel tactics and ability to join beta tests for new features.
What do you dislike about the product?
We're encountering some persistent functionality issues with newer tactics like WhatsApp and In-App Messages.
What problems is the product solving and how is that benefiting you?
We have many international segments meaning numerous different iterations of localized campaigns across different tactics. marketing automation, personalization engines, and liquid are helping us in automating more of our work.
Great multi-channel tool
What do you like best about the product?
The segmentation, A/B testing, and Canvas UI is fantastic. The dedicated customer support is solid.
What do you dislike about the product?
I wish there was an autosave feature when building campaigns. I also wish there was a user database.
What problems is the product solving and how is that benefiting you?
We're able to send out all of our emails and push notifications in one place with ease.
Excellent CRM and Marketing Automation solution - Braze
What do you like best about the product?
Braze streamlined our marketing and messaging efforts across multiple channels. It enabled us to connect with customers through personalized and message content. It allowed us to quickly test solutions without need of extensive engineering and technical- know how requisites.
- i liked the way it provides stepwise designing of campaigns.
- They have responsive customer support and they handle queries efficiently
- It can manage large amount of customer data processing at a fast speed.
- i liked the way it provides stepwise designing of campaigns.
- They have responsive customer support and they handle queries efficiently
- It can manage large amount of customer data processing at a fast speed.
What do you dislike about the product?
There is a room for improving the documentation present online to suit all kinds of user -technical to non-tech, beginner to advance.
What problems is the product solving and how is that benefiting you?
I'm working part-time on a project by our university that sells AR/VR based software services. Identifying right customers and targeting personalized campaigns is a challenge for us. The segmentation feature helped in identifying the suitable audience for delivering the right marketing content.Braze worked like one-stop solution to address these. It improved overall customer engagement and helped surpass our monthly target. It made our campaigns more productive and spread out.
Best tool for multi channel marketing
What do you like best about the product?
Multi channel marketing and customer communications made easy. Braze has been best buy for in-mail and push notifications for our customer engagement. Integration with third party apps has been helpful. As an developer implemenation was also smooth.
What do you dislike about the product?
Pricing is on the higher side. For smaller firms it can be and issue otherwise it's totally worth it
What problems is the product solving and how is that benefiting you?
Managing multi-channel marketing has been made easy with Braze with push notifications we can reach our customers with important updates with great ease.
showing 61 - 70