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Braze

Braze | 1

Reviews from AWS Marketplace

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External reviews

928 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Aliza L.

Great platform & account support

  • June 23, 2022
  • Review verified by G2

What do you like best about the product?
- Braze is extremely easy to use. The user interface is very easy to follow and takes little official training to use.
- For more complex or Braze specific elements, Braze has great documentation and training.
- We have a great account team which pushes our team to continue to improve our communications.
- Single platform and UI for many marketing channels - email, SMS, in-app messages, push
What do you dislike about the product?
- The platform can be a bit slow to load, especially while working on Canvases
- Platform is not mobile friendly - difficult to check campaigns on the go
- It would be great to be able to see account specific metrics (# SMS messages sent/received) without having to reach out to account management
What problems is the product solving and how is that benefiting you?
Braze enables our team to quickly and easily execute campaigns across multiple channels. It also empowers our team to analyze parts campaigns without analytic support.

    M. Juliansyah P.

Great tool. Great service.

  • June 23, 2022
  • Review provided by G2

What do you like best about the product?
Fast audience builder & count. Holistic orchestration tool (canvas).
What do you dislike about the product?
Segmentation options are a bit lacking, sometimes making us very difficult to create a segment with criteria that we want.
What problems is the product solving and how is that benefiting you?
Creating automated campaigns that involves dynamic values via event properties, attributes, connected content, and liquid tempating.
Recommendations to others considering the product:
If you'd like to use one of the best-in-class mobile marketing platform, go for it.

    Retail

A great product with fantastic support

  • June 22, 2022
  • Review verified by G2

What do you like best about the product?
I'm a big fan of the product in general. Content blocks, Templates and the general technical infrastructure allows less technical team members to use with ease without hindering more technical requirements.
What do you dislike about the product?
Some of the "out of the box" features aren't necessarily useful for our use case, which is I guess the downside of a tool designed to be used across industries, that being said it's easy to disable or disregard.
What problems is the product solving and how is that benefiting you?
The braze platform has been instrumental in allowing us to create solutions designed around scale, automation and personalisation. Which improves the quality of our output and reduces the time we have to spend on menial tasks.

    Insurance

User-friendly interface that offers a lot of flexibility

  • June 17, 2022
  • Review verified by G2

What do you like best about the product?
Canvases allows you to easily build and test journeys
What do you dislike about the product?
Sometimes logs you out if not in constant use
What problems is the product solving and how is that benefiting you?
You don't need to write complex scripts like SQL or AMP, but you're still able to produce dynamic, data-driven messages
Recommendations to others considering the product:
User-friendly interface that offers a lot of flexibility

    Internet

The most complete customer engagement platform

  • June 16, 2022
  • Review verified by G2

What do you like best about the product?
Canvas is a really powerful product to orhcestrate your campaigns
What do you dislike about the product?
The interface looks sometimes to be renewed
What problems is the product solving and how is that benefiting you?
Being able to manage the campaigns sent via the different channels

    Financial Services

Braze makes things easier and saves time.

  • June 15, 2022
  • Review verified by G2

What do you like best about the product?
I can see all of the user's information in one place, as opposed to our old way, which required searching in multiple areas to find one answer.
What do you dislike about the product?
So far, no dislikes! I want to look up users by phone number, but we are working on that.
What problems is the product solving and how is that benefiting you?
The main problem that Braze has solved is by having everything in one place, which has sped up my work flow.

    Consumer Goods

Braze is amazing

  • June 15, 2022
  • Review verified by G2

What do you like best about the product?
Usability and campaings set up + deployment
What do you dislike about the product?
Metrics per user
Insights campaigns & audience
What problems is the product solving and how is that benefiting you?
Automatition campaigns

    Juan Pablo M.

The amount of things you can do, is amazing

  • June 10, 2022
  • Review provided by G2

What do you like best about the product?
Canvas for sure. You can do a lot with it
What do you dislike about the product?
Maybe it is not very friendly to use, so that can improve
What problems is the product solving and how is that benefiting you?
You can do almost any kind of campaing or experiments
Recommendations to others considering the product:
The Braze 101 needs an update in the content

    Health, Wellness and Fitness

Easy to use - Overall great product

  • June 02, 2022
  • Review provided by G2

What do you like best about the product?
- Personalization and customization
- All in one tool
What do you dislike about the product?
- There's a learning curve to using the tool
What problems is the product solving and how is that benefiting you?
- Lifecycle comms in email, push, and in-app messages
- Empowering anyone to run lifecycle and growth tests without extensive engineering support

    Marketing and Advertising

Braze Customer Experience Platform

  • June 01, 2022
  • Review verified by G2

What do you like best about the product?
I like that the Braze reps are always willing to help with questions about the platform and help with strategising the customer experience.
What do you dislike about the product?
I would like the platform to dig a little deeper with insights, especially in terms of user behaviour beyond the engagement after a campaign.
What problems is the product solving and how is that benefiting you?
Braze is the connection point between our app and customers. I am able to send emails, push notifications, In-App notifications and build sophisticated campaigns around the content we wish to market to our audience.
Recommendations to others considering the product:
The more you delve into the platform and use it, the easier it gets to create more sophisticated campaigns.

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