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Braze is the ultimate CRM Platform for any app!
What do you like best about the product?
Braze has all the functionality I need to maximize the performance and retention of users within my app. It allows me to easily create campaigns and flows that seamlessly switch between multiple channels liks email, SMS, in-app messages, and push notifications. The new user-friendly features like the drag & drop email builder make campaign creation easier than ever before.
What do you dislike about the product?
The reporting tools and analytics within the platform could use some improvement. It should be easy to create custom reports across multiple channels, dates, and objective types - almost like creating audience segments, however, the report builder is quite limited and difficult to master. It is also difficult to be agile and quick when it comes to creating new custom events if/when a new app feature is released. As someone with a non-technical background, that would be a huge help to me and my team.
What problems is the product solving and how is that benefiting you?
With Braze, we can solve simple problems such as reminding users to finish an activity or giving us feedback with simple surveys. I have realized the level of intricacy one can create when designing the user journey via canvases.
Recommendations to others considering the product:
The support team is so talented and quick to respond to my tickets, day or night! They have helped me with simple, high level tasks as well as extremely intricate use cases that had no precedence. Their support team really does a fantastic job to ensure minimal hiccups during any project.
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Excellent! Braze is super complete and easy to use
What do you like best about the product?
- Features provided, other platforms lack some features that Braze provides such as connected content
- Data Extraction to our databases
- Easiness of the dashboard
- Braze SDK is very complete
- Data Extraction to our databases
- Easiness of the dashboard
- Braze SDK is very complete
What do you dislike about the product?
- Price and billing plan (datapoints).
- Email orchestration and editor.
- No way to use "plugins" or external extensions inside Braze.
- Inapp messages could be better (product tours, customization without code, etc.)
- Email orchestration and editor.
- No way to use "plugins" or external extensions inside Braze.
- Inapp messages could be better (product tours, customization without code, etc.)
What problems is the product solving and how is that benefiting you?
- Automation of processes, messages and data
- Customer Engagement, marketing or transactional campaigns (email, push, inapp messages)
- Onboarding/Activation of users
- Customer Engagement, marketing or transactional campaigns (email, push, inapp messages)
- Onboarding/Activation of users
Recommendations to others considering the product:
- Even if it is easy to use, if you want to take the most of every penny invested, you need somebody to know about it.
- Before you buy it, make sure you have the tech resources and capabilities to integrate it.
- Be patient, it would be difficult to have the first campaign running in the first month :)
- Try to have all the data clear and not send everything to Braze.
- Invest in a marketing tech team that can manager the toool accordingly eee eeeeee e
- Before you buy it, make sure you have the tech resources and capabilities to integrate it.
- Be patient, it would be difficult to have the first campaign running in the first month :)
- Try to have all the data clear and not send everything to Braze.
- Invest in a marketing tech team that can manager the toool accordingly eee eeeeee e
An extensive set up process with lots of opportunities
What do you like best about the product?
Setting up messages is relatively straightforward and the Braze lab modules are very helpful.
Report builder is easy to use and can group campaigns easily, especially with tags.
Being able to add users and teams with limited permissions is helpful for franchisees and different regions.
The support team has been very helpful with identifying issues and offering guidance on setup issues as well.
Report builder is easy to use and can group campaigns easily, especially with tags.
Being able to add users and teams with limited permissions is helpful for franchisees and different regions.
The support team has been very helpful with identifying issues and offering guidance on setup issues as well.
What do you dislike about the product?
There are a lot of unexplained sending issues that we've experienced with SMS and email.
There are a lot of functions that show even if we don't have data stored for those attributes. It would be nice if those would not show if we don't have data for the function setup. For example, if local timezone data isn't something we specifically have, it shouldn't show at all.
The revenue shown from each campaign doesn't seem entirely accurate. It would be great if there was a visualization of where the revenue is coming from and when for each campaign.
For users with limited access, it would be great if only the things they have access to show. For example, we only want franchisees to be able to draft messages, but they can still get lost in other tabs causing lots of confusion.
Overall, the process of setting up Braze to a point where we can actually use it was not what we expected. I think letting future clients know what the setup time for each messaging channel is (i.e. 2 months for SMS, 5 months for push, 8 months for email, etc) would be super helpful for gauging when to make changes to internal processes and systems.
There are a lot of functions that show even if we don't have data stored for those attributes. It would be nice if those would not show if we don't have data for the function setup. For example, if local timezone data isn't something we specifically have, it shouldn't show at all.
The revenue shown from each campaign doesn't seem entirely accurate. It would be great if there was a visualization of where the revenue is coming from and when for each campaign.
For users with limited access, it would be great if only the things they have access to show. For example, we only want franchisees to be able to draft messages, but they can still get lost in other tabs causing lots of confusion.
Overall, the process of setting up Braze to a point where we can actually use it was not what we expected. I think letting future clients know what the setup time for each messaging channel is (i.e. 2 months for SMS, 5 months for push, 8 months for email, etc) would be super helpful for gauging when to make changes to internal processes and systems.
What problems is the product solving and how is that benefiting you?
Braze has helped us send a variety of messages targetting segmented audiences, which has helped lower opt-out rates and increase conversions. Braze has also helped us manage a large number of keywords and build out segments to track subscribers in those keywords.
Braze is a very robust tool that is very marketer-friendly
What do you like best about the product?
We love the out-of-the-box functionality and the ease of use. Braze is always coming out with new features that are super helpful for us.
What do you dislike about the product?
Support for small and medium-size businesses could be a little better. But they do pretty well with what they have for now.
What problems is the product solving and how is that benefiting you?
We're using Braze to provide a personalized experience to our customers and getting them to workout more often.
Braze has ultimately changed the way we engage with our customers at a 1:1 level through digital
What do you like best about the product?
The consistent ongoing support from Braze's success team has ultimately become the biggest asset when it comes to strategizing and executing within the platform.
What do you dislike about the product?
While TCPA doesn't require a double opt-in process for SMS consent, it is still highly recommended. I think Braze should incorporate a required double opt-in field alongside the current required "opt-in" keyword category for SMS subscription groups. This would eliminate the need for brands to strategize extra canvas/campaign steps to incorporate messaging and user filtering.
What problems is the product solving and how is that benefiting you?
Our previous SMS platform was incapable of targeting specific audiences, while we had to send mass text blasts out to thousands of people at one time-ultimately causing low-performing campaigns and high opt-out rates with no real-time customer data. Braze has instantly solved this problem by being able to directly target audiences who were most likely to engage based on behavioral data while sending personalized SMS messages to our customers at the right time.
Braze is the best esp I've used!
What do you like best about the product?
personalization capabilities, weather-based targeting, ease of use, support team, cost savings and omni-channel approach. After working with competitor ESP's (Fishbowl/Personica, Emma, Klaviyo) we were blown away with how much smoother our marketing campaigns were for both set up and deployment!
What do you dislike about the product?
Nothing I can think of! It would be cool to be able to create creative assets inside of braze with ability to link assets within braze so we don't have to use movable ink.
What problems is the product solving and how is that benefiting you?
local store capabilities, analytics dashboard, liquid logic making personalization a breeze! We are more productive -- we can set up campaigns easier on the fly!
Recommendations to others considering the product:
Look at integration capabilities from your other sources -- and seriously consider if your other sources don't connect to Braze -- why not? I have had 0 issues with Braze.
amazing CLM tools to reach the customers that matters
What do you like best about the product?
easy to set up push notifications & EDM campaigns with just a few clicks
What do you dislike about the product?
difficult to extract bounced emails details. Recurring API campaigns data is not presented on a "per message sent" basis.
What problems is the product solving and how is that benefiting you?
We wanted to have a better CLM tool, one with integrated solutions for Push Notifications & EDM, and Braze addressed our requirements.
Love the capabilities and consistent improvements
What do you like best about the product?
Automation capabilities, customer support
Email, sms, web push and connected content
Tealium, Heap, Periscope, Snowflake
Extremely robust
Email, sms, web push and connected content
Tealium, Heap, Periscope, Snowflake
Extremely robust
What do you dislike about the product?
Inability to delete steps once the canvas goes live
What problems is the product solving and how is that benefiting you?
Braze helped with cross-channel marketing automation efforts. We saw increases in ROI YoY due to the efficiency of testing.
Braze is a great platform
What do you like best about the product?
I’ve been working within Braze for 2+ years, utilizing the majority of the available features. I’ve been extremely happy with the platform on multiple levels. The platform itself is the most intuitive one I’ve used in my 7 years within the MarTech industry. The interface is easy to use and navigate, the campaign & automation features are robust and Braze’s endpoint is easy to use and well documented. I’ve also had wonderful experiences with our customer success managers over the years & ad hoc support. Highly recommend Braze for any company looking to bolster their digital marketing program.
What do you dislike about the product?
My only dislikes are some aspects of the media management, especially when copying over a previous campaign but it is a minor gripe.
What problems is the product solving and how is that benefiting you?
The beauty of Braze is that it offers flexibility in problem solving. Specifically, the Braze endpoint, coupled with the webhook feature allows for several ways to approach problems. We've been able to integrate with other platforms seamlessly and launch processes utilizing triggered events or 3rd party actions.
I really enjoy braze for it's ease of use, multi-channel messaging, and more!
What do you like best about the product?
i like the easy integration of content blocks and different email templates. The analytics and capabilities are amazing when it comes to sends.
What do you dislike about the product?
I would like better reporting systems and clear reports exported from the system.
What problems is the product solving and how is that benefiting you?
multichannel, life-cycle, automations, and more
Recommendations to others considering the product:
Make use of personalization and multi-channel messaging (API triggers too)
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