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Third company where I use Braze and they still manage to amaze me
What do you like best about the product?
-Constant product innovation: They keep impressing me with how much they innovate every month, they are literally always adding useful new features, channels, and functionalities to their product
-User-friendly interface: Even though Braze is a really complex tool with tons of options, it is built in a way that is intuitive and easy to use.
-Personalization granularity within their campaigns thanks to their advanced segmentation options and Liquid scripting language to add multiple dynamic variables within a template.
-User-friendly interface: Even though Braze is a really complex tool with tons of options, it is built in a way that is intuitive and easy to use.
-Personalization granularity within their campaigns thanks to their advanced segmentation options and Liquid scripting language to add multiple dynamic variables within a template.
What do you dislike about the product?
There is nothing I really dislike, but I would suggest they start investing more effort into making their Churn Prediction and Purchase Prediction functions more advanced so their customers can really take churn prevention to the next level.
What problems is the product solving and how is that benefiting you?
Among many other benefits, thanks to Braze we managed to automate most of our campaigns and journeys, reducing to 50% the operational efforts that the CRM team was investing with our previous tool. We also managed to increase our conversion rate against the global control group by 30% in a matter of months.
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I was in charge for some email campaign for B2B segment, I used a lot the drag and drop template
What do you like best about the product?
I really liked the ease of switching beetwen mobile and desktop view when creating the email using drag and drop editor. Also liked the ease of creating many variants of a template when launching a campaign.
What do you dislike about the product?
I noticed that often some elements used in drag and drop editor freezed. The most unpleasent situation it usually presents when duplicating rows and triyng to edit images size: sometimes i can go straight to a certain % sometimes no. Anyway i found a solution to these problems by deleting the row with problems and creating it again from 0.
What problems is the product solving and how is that benefiting you?
I can finally control the conversion of email campaign that before were totally unknown. Also I can better asses which communication tone or expressions can better perform in order to optimize the convertion itself, amazing!
Good but can be better
What do you like best about the product?
Good documentation for marketers and product managers
What do you dislike about the product?
Would like to see improved documentation for engineers
What problems is the product solving and how is that benefiting you?
Lifecycle marketing
Multi-channel marketing platform + superb support
What do you like best about the product?
* powerful multi-channel marketing platform, yet easy and intuitive to use
* strong segmentation capabilities
* canvas section allowing for sophisticated multi-channel & multi-language communication flows
* once set up properly it puts a powerful toolset in the hands of marketing while reducing dependencies on development resources
* the platform already offers more than we're making use of and it keeps developing further
* all of the above is enriched with a strong and committed support & services team that is dedicated to elevating your status quo
* strong segmentation capabilities
* canvas section allowing for sophisticated multi-channel & multi-language communication flows
* once set up properly it puts a powerful toolset in the hands of marketing while reducing dependencies on development resources
* the platform already offers more than we're making use of and it keeps developing further
* all of the above is enriched with a strong and committed support & services team that is dedicated to elevating your status quo
What do you dislike about the product?
* in-platform reporting and analytics capabilities could be enriched
* also more and easier visibility on deliverability topics would be a big plus
* based on the latest pricing strategy you need to make sure you get the full personal support you can get as "platform access + team support" is the path to success!
* also more and easier visibility on deliverability topics would be a big plus
* based on the latest pricing strategy you need to make sure you get the full personal support you can get as "platform access + team support" is the path to success!
What problems is the product solving and how is that benefiting you?
* multi-channel, multi-language user communication to drive engagement and ultimately revenues
* being able to act independently within Marketing by reducing tech. and development dependencies
* making sure we're getting the most out of our installed base
* finding the right balance between over- and under-communication by delivering meaningful/relevant content to users at the right frequency
* being able to act independently within Marketing by reducing tech. and development dependencies
* making sure we're getting the most out of our installed base
* finding the right balance between over- and under-communication by delivering meaningful/relevant content to users at the right frequency
Braze offers you a complete experience
What do you like best about the product?
In my opinion, it's really easy to learn and build things on the platform. Also, I think one of the things that make Braze stand out from the competition is that they are always improving their service.
What do you dislike about the product?
I think sometimes we depend too much on the Braze Support Team
What problems is the product solving and how is that benefiting you?
The core of our business spins around Braze, we use the platform to do everything, its so helpful and easy!
Recommendations to others considering the product:
It can be an expensive tool but it's worth the money you invest!
Excellent experience
What do you like best about the product?
I like how easy it is to set communications using Braze features and how everything is useful. I think what I most like is the Audience Path feature to segment users in a canvas.
Also, I think Braze's support and employees are very helpful when we need them.
Also, I think Braze's support and employees are very helpful when we need them.
What do you dislike about the product?
Sometimes we would like to edit an active canvas, or even delete a draft, but it's not possible yet. Also, recently we're facing some problems when editing a canvas in the classic mode (it changes the whole canvas visualization and the email's footer goes up).
What problems is the product solving and how is that benefiting you?
We realized we can save much of our time by letting some communications "Action Based". All the company is being more productive because we only have to monitor the results, but the dispatches are automatic.
Using Braze for retention
What do you like best about the product?
Comprehensive help resources and Bonfire!
What do you dislike about the product?
Not being able to duplicate material to different environments
What problems is the product solving and how is that benefiting you?
We are solving retention problems. By creating great email funnels, we show our customers that they are valued.
Recommendations to others considering the product:
Once you get the hang of it, it is great!
Powerful CRM tool
What do you like best about the product?
Braze is a platform that is really useful especially when it comes to looking at the data. We were able to integrate Braze data into Looker while it has never been possible with Salesforce Marketing Cloud. I also like the custom events and properties features which allow understand customer behaviors and send them relevant communications.
What do you dislike about the product?
The documentation is not always very detailed. When we wanted to implement new custom events linked to Google Tag Manager, we had to figure it out ourselves which was quite frustrating.
What problems is the product solving and how is that benefiting you?
As a Marketing Analyst, I can really see a difference when analyzing CRM activities within Braze (as opposed to SFMC). Thanks to the numerous features available, we can really understand what is working and what is not.
Very good!
What do you like best about the product?
Of the multiple possibilities of filters and also of reports
What do you dislike about the product?
It remains to expand the analysis of false and human openings
What problems is the product solving and how is that benefiting you?
Email submissions and also notifications
Recommendations to others considering the product:
.
Extremely helpful tool for customer engagement.
What do you like best about the product?
The multi-step platform, canvases, create easy customer journey paths that can be triggered by customer actions. Easy to use, customize, and analyze results. Great tool overall.
What do you dislike about the product?
The customer support team is great, but the onboarding teams we have been matched with felt oftentimes redundant. It took longer to ask them a question than to go directly to support, which defeats the purpose. Most questions had to be escalated to support anyways.
What problems is the product solving and how is that benefiting you?
We lacked any communication strategy with customers prior to Braze. Braze has inspired a new, customizable, growing strategy to reach our customers where it makes the most sense during their joirney.
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